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CULTURAL ISSUES.doc
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  1. Read the information which is a part of a training session by Philip Baker from calda about giving gifts in Japan. Summarize the information.

The main times of the year when people give presents in Japan are in December, just before New Year, and for what is called Ochugen, normally in July. This was originally connected with the annual festival for commemorating he dead. So both of hose can be expensive times of the year, but fortunately Japanese companies often give a bonus, a bit like the Christmas bonus in the West.

Gift-giving happens in companies as well and companies might well give presents to good customers at either of these times. And of course if you’re doing business in Japan, then it’s good to take a present for your hosts. Good ideas for presents might be good quality fruit or something from a high-quality department store.

Gifts in Japan are always wrapped. In Japan many stores will wrap the goods for you if you say they are a present. If you are bringing the present from outside Japan, it’s important to take care when wrapping it. Normally, gifts aren’t opened immediately in front of the giver. If you receive a present and your host insists on you opening it, then it’s best to do this carefully and not just tear it open like we might do in Europe.

And there are one or two other rules. Firstly, gifts should be given and taken with both hands. And the other one is, don’t give four pieces of anything as a present. That’s because the Japanese word for four sounds like the word for death.

f) Complete the passage words the words from the box.

Offensive abroad sensitive custom etiquette

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In Great Britain and the United States corporate gift giving is not a very popular 1)……………; people can spend their entire working lives without ever receiving a corporate gift. However, gift giving is sometimes an integral part of the negotiation process when doing business 2)…………

It is important to learn about the 3)………….of gift giving before sending or taking a gift to an international client or business partner, or you may find that your gesture appears 4)………….

For example, in China a desk clock 5)………..bad luck or death. It is also interesting to note that the receiver never opens a gift in front of the giver as that would signify that the content was more important than the act of giving. Waiting for the person to open your gift would show that you were not 6)…………………..to Chinese culture. In France, don’t give something with your company logo, as they find items like this impersonal and in bad taste. Giving knives in Italy, Russia or Argentine could lead to problems in establishing a deal as this signifies cutting off the relationship.

Giving flowers is another possible 7)………….. In England, Australia and Canada, some people see white lilies as a symbol of death while in Germany, yellow and white chrysanthemums could be seen this way.

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