Consumption and Consumerism
Being rich
to be well-off / well-heeled (informal) IDIOM
to be well-to-do IDIOM
to live in the lap of luxury IDIOM
to have a steady income COL
to be seriously/extremely rich COL
to be rolling in money IDIOM
Being poor
to be on the breadline IDIOM
money is always tight COL
(money) is in short supply COL / PREP
Spending money
to tighten your belt IDIOM (to spend less than before because you have less money)
to plan / budget your expenditures COL
to spend money (wisely) on sth COL / PREP
to donate money (to) COL
to pay through the nose IDIOM
to pay the price for smth COL / PREP
to spend a small fortune (a lot of money) [also make/ lose/ sth cost a small fortune] IDIOM
to spend money like water IDIOM
to waste/ squander money on sth COL
to throw money around PHR
to throw money at sth PREP
to make a withdrawal COL (=to get cash to pay for smth)
to pick up the tab/bill (informal) IDIOM
at the expense of PREP
Earning money
To have a steady income col
to earn a good salary COL
to make big money COL
to make a killing (earn a lot of money easily) IDIOM
to be a money spinner [about business] (to be a successful way of making money) IDIOM
to make profit COL
Prices
high/ low/ rock-bottom / ridiculous (very low) price COL
prices increase/ go up/rise/soar/go down
to be reasonably priced COL
to raise/ save/ change money COL
to be at a considerable price = sacrificing a lot in order to get it PREP
to go cheap COL
to be a rip-off (informal) =it is not worth the money you paid for it IDIOM
to pay the price for sth IDIOM
to be a bargain IDIOM
to be a really good deal COL
Types of shops
chainstore TERM – one of a group of shops that all belong to the same person or company
boutique
supermarket
Shopping mall
in-store bakery
sales area
Research
customer preference
collect (gather) information/data; data collection COL
to do (conduct) market research COL
to give (careful) thought to COL
state-of-the-art
market research; A MARKETER/marketing
to get a fair idea of smth;
scientific backing for smth
scientifically designed/proven
Attracting customers
to influence the customer’s choice COL
to gain the customer’s attention/loyalty COL
to tempt (tempting adj.) – to make you want to do or to have smth, especially smth that is not good for you WF
to promote wares COL wares TERM = goods that someone is selling
eye-catching
luxury product/luxurious SP
irresistible SP WF – strong or powerful and impossible to control
to appeal to smb / to be of direct appeal COL
to draw shoppers in COL / PHR
to rely on sophisticated techniques PREP
innovative features
merchandising techniques;
to entice - enticingly
to be tantalizingly appealing COL
fetching
alluring
to stimulate the imagination by virtue of their appeal
luxury and comfort
to pamper (oneself) with
to indulge (oneself) with
cannot help but + bare inf GRAMMAR
to make a proposal
to be led to believe/to lead smb to believe
to transform into a new state
enviable (to envy)
Influencing the customers choice
to heighten the image COL
to place a premium on smth IDIOM
to put/place smth at eye-level COL / PREP
to enhance smth (foods) Col – to improve smth or to make it look more attractive
to waft around smth (about smell) COL – to float through the air
to associate smth with smth PREP
to consider smth all-important (very important) COL
stock-control DEF – the activity of checking a shop’s stock
complementation TERM -
(someone) can’t resist a bargain COL
to exceed sales targets COL exceed – to be much bigger or better than expected
video trolleys TERM
to be responsive to smth PREP
to take advantage of smth PREP
deliberately;
as opposed to
to trigger
to be aimed at smth/doing smth PREP
to maximize sales
to compete for the right PREP
to choose A over B PREP
to choose between A and B PREP
Types of goods
dairy products DEF – foods which are made from milk, such as cream, butter and cheese
staples TERM – an important product, that people eat or use regularly
fresh produce
pre-packaged grocery items
frozen food
washing powders
low / high mark-up goods
own-brand item DEF – an item packaged and marketed under the bran name of a particular retailer, usually a large supermarket chain
mass produced vs exclusive merchandise
designer label clothes / designer labels
ready-made products/good/food/meal etc.
home-owned products (home-manufactured products) COL
Types of Shoppers
A shopper (to shop, to go shopping)
impulse shopper
thrifty shopper
compulsive shopper
a loyal customer
ARRANGING GOODS IN STORES
to disperse goods around the store; PREP
to display the goods
to be at eye-level height PREP
the packaging of the merchandise
to offer smb a prominent place to do smth COL
positioning of goods – displaying
the natural flow of people
to be led gently/to lead smb PREP
to divide up smth PHR
to stray off the routes PHR
to set out on a trip/ journey PHR
to stream past/out PHR
to take note of a brand COL
to make your way up to the counter
to be served with prep/to serve yourself with PREP
DECORATION OF THE STORE
interior decoration
the design of the shop
lighting
trolley / cart
STANDING OUT
to put/leave smb. in the shade
to stand out in the crowd
to leave others standing
to outshine the best of the rest
flatteringly fashionable
eye-catchingly elegant
outstanding value
unsurpassed
the sought-after gadget (sth that many people seek) COL
to dominate the marker COL
MEANS OF ADVERTISING
product placement
hidden commercial messages
flyer
classified ads
billboard/hoarding
sports sponsorship
sky-writing
sports boards
sandwich boards
carrier bag
colossal discounts
To run the commercial
To hand out (leaflets)
To put up (posters)
To dress up as sth
advertising images
bargains (galore – COL)
a (high) concentration of visual messages
brand ambassador (sb who is considered to represent an activity, organization, company etc) TERM
to carry a logo COL a t-shirt carrying a logo
Kids as consumers
minor (< 18) TERM
web-savvy (the ability to understand and judge situations in Web well) COL\SP
increasingly technologized COL\SP
to be overexposed to advertising COL
impressionable DEF
to pester parents for brands (to ask annoyingly) PREP
pester power (the ability of children to make their parents buy things for them by continuing to ask them until they agree to do it) TERM
to be easily persuaded to buy sth PREP
to be targeted (by ads) Kids don’t care that they are targeted by ads
fast-growing marketing niche COL
Niche market (the part of an industry that sells a particular type of product or service to the small number of customers who want it) TERM\SP
peer pressure (the influence that other people of your own age or social class have on the way you behave or dress) TERM