Ex. 15 Translate into Russian.

1. You may need to develop contacts with schools, special agencies, Universities.

2. I began to develop an interest in music in the early sixties.

3. No additional food should be offered during the day apart from meal – times so, that the child has the opportunity to develop an appetite in time for the next meal.

4. He was writing poetry under the influence of T. S. Eliot.

5. He was asked to consume the meal in less than 10 minutes.

6. Poor people consume far less than rich people.

7. Competition among consumers for a given commodity may force its price upward.

8. Local newspapers are widely read and relatively cheap to advertise in.

9. The acrobatics need a great deal of skill.

10. The policy is to educate pupils to cope with the technology and give them the opportunity to exploit it in their future work.

11. The task of the school is to educate and to influence the growing mind of the child through knowledge.

12. This case has attracted public attention.

13. Most attention is devoted to the role of individual industries.

14. Do not draw attention to yourself.

15. His voice was cool, even rude, in its effort to be adult or civilized.

16. There are 120 adult magazines legally for sale in Britain.

17. The shortage of land for development has caused the price of land to rise.

18. The continuing shortage of science teachers led to an agreement with Cuba to train several hundred science teachers.

19. Films had to be delayed for shortage of money.

Ex. 16 Translate into English.

1. В конце концов, они решили развивать своё дело. Не знаете, что повлияло на их решение?

2. У них недостаточно средств. Они не должны тратить столько денег на рекламу.

3.Эти учебные пособия содержат много тестов и помогут вам развить свою память и внимание.

4. В последнее время у него появилась привычка много есть.

5. Я уверен, что эта работа поможет ему развить свои творческие способности.

6. Нехватка еды повлияла на их решение немедленно отправиться в путь.

7. Он очень искусно лжёт, и мне не всегда просто отделить вымысел от правды.

8. Реклама на телевидении привлекает детей гораздо больше, чем взрослых.

9. Не все люди довольны ростом рекламы на радио и телевидении. Большинство людей уверено, что реклама направлена на потребителя и влияет на наше сознание.

10. Если вы хотите найти квалифицированного работника, то вам необходимо поместить объявление в местную газету.

11. Эта фирма специализируется на рекламе потребительских товаров.

12. События развивались гораздо стремительнее, чем мы думали, и мы были уверены, что это не ускользнёт от внимания полиции.

13. Он очень внимателен к исполнению своих обязанностей, и мы уверены, что он станет опытным работником.

14. Каждый раз после разговора с этой соседкой у него начинается сильная головная боль.

15. Если у вас будет высшее образование, вам легче будет получить повышение. Среднего образования недостаточно.

16. Они поместили объявление в газете, и оно сразу привлекло наше внимание.

17. Чем он зарабатывает себе на жизнь? У него нет высшего образования, но он квалифицированный механик, и его опыт высоко ценится на предприятии.

18. Необходимо уделять особое внимание развитию творческих способностей у детей дошкольного возраста.

19. Реклама табака и крепких спиртных напитков давно запрещена на телевидении.

Ex. 17 Listening

1 Work in pairs. Discuss these questions.

• Do you ever get emails, letters or phone calls from people who want to sell you something? If yes, do you ever reply? Why or why not?

• Do you think this kind of selling is a good idea? Explain your reasons.

2 Look at the advertising envelope. Find words or phrases that match the definitions 1-3.

1. a period of time when you don't pay extra for borrowing money

2. the maximum amount of money that you can borrow

3. the money (percentage) that you pay when you borrow money from a bank

3 1.37 Listen to a telephone conversation and say if the sentences are true (T) or false (F)? Explain your answers.

1. The salesman is doing a market research survey.

2. Mr Jones wants the salesman to send him lots of credit cards.

4 1.37 Listen to the conversation again. Find five differences between the credit card that the salesman describes and the credit card on the envelope.

Ex.18 Find and correct six grammatical mistakes in the text.

Yes, sir, this is slightly different as the Mark V. It looks same, but this one is black and white. The black and white sets are not as popular colour these days. If you've ever watched television in colour, you'll know that it isn't the same thing at all. Of course, it's not expensive as the colour set. However, it's certainly as reliable the Mark V, and you'll see that the style is similar the colour set.

Ex.19 Rewrite the sentences using the prompts so that they keep the same meaning.

1. Whizzo is better than any other washing powder. No other washing powder is as good as Whizzo.

2. Whizzo is different from other washing powders. Whizzo isn't-------------------- .

3. Whizzo washes whiter than all other washing powders. Other washing powders don't---------------

4. Whizzo is the most popular washing powder. Other washing powders aren't----------------- .

5 Whizzo is cheaper than other washing powders. Whizzo isn't-------------- .

Work in pairs. Choose one product from the list and write four slogans similar to the ones in exercise 19.

'Life' mineral water

'Jump' training shoes

'Snap' digital cameras

Ex.20 Speaking

1 Work in pairs. You are going to do a market research survey. Prepare a list of 6-8 questions to ask people about their spending habits.

How much do you spend on clothes? Where do you usually shop for food? Why?

2. Do your survey with as many students in the class as you can.

3. Give a short report to the rest of the class on the results of your survey.

Useful language

One or two people (spend more than ...) ... Most of the class (prefer to ...) ... Almost everyone (likes ...) ...