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5. Answer the questions.

  1. What is the general difference between bullish and bearish companies?

  2. How does a CIS department function in a bullish company?

  3. How do bullish and bearish approaches to computer equipment differ?

  4. What can be said about planning in companies of the two types?

6. Name a few fields where being bullish is vital and being bearish is acceptible; provide supporting arguments.

DISCUSSION

Discuss how to identify the information needs of a team or a department and how to assess the effectiveness of meeting them.

Wordlist for unit 12

Look through the list of words carefully. Translate all the terms and be ready to explain them in English. Learn the terms and be sure you know how to use them.

Page/

source

Terms and expressions

Translation or explanation

р.94

Application (n) (2 meanings)

Data (n)

Database (n)

Extranet (n)

Intranet (n)

Information communication technology (ICT)

Information technology (IT)

Multimedia (n)

Videoconferencing (n)

Accept (v)

Agree (v)

Argue (v)

Assert (v)

Cite (v)

Claim (v)

Concede (v)

Consider (v)

Contend (v)

Describe (v)

Disagree (v)

Dispute (v)

Emphasize (v)

Illustrate (v)

Indicate (v)

Insist (v)

Note (v)

Observe (v)

Point out (v)

Report (v)

State (v)

Suggest (v)

p. 95

Internal audit

External audit

Noticeboard (n)

Management information system (MIS)

Integrate (v)

Interconnect (v)

Coherent (adj)

Referral (n)

Payroll (n)

Duplication (n)

Double-book (v)

Overrun deadlines

Backing (n)

State-of-the-art (adj)

p.96

Dotcom company

Technology company

Easy-to-use (adj)

Blossom (v)

In one’s infancy

Draw on (upon) smth

Navigate (v)

Grow organically

Miss deadlines

Sue smb for smth

To be a model of success

To enter a piece of data

Update (v)

Misinformation (n)

To bring smth back to life

To be fundamental to smth

p.98

Conduct (v)

Undertake (v)

Finding (n)

Implication (n)

Random (adj)

Respondent (n)

Sample (n, v)

Survey (n, v)

Core employees (staff)

Gender profile

Collate (v)

Common \ connecting thread

An idea or condition that exists in all the different parts of something and connects them

In the face of smth

To be in line with smth

Push smth under

Text 1

Boundary (n)

Unprocessed (adj)

Convert (v)

Convey (v)

Insight (n)

Raw data

Text 2

Multitude (n)

Misinterpret (v)

Quote (v)

Finding (n)

Text 3

Explosion (n)

Wiki (n)

Focus on smth

Mirror (v)

Proactively (adv)

Fluid (adj)

Evolve (v)

PDA

Text 4

Rest upon

Computerize (v)

Associate (n)

Web-based (adj)

Systematize (v)

Trigger (v)

Compatible (adj)

Near-zero (adj)

Groupware (n)

Blame smth on smb/smth

Text 5

Anticipate (v)

To keep abreast of smth

Regardless of

To stem from

Bearish (adj)

Interactive (adj)

Prevailing (adj)

Tailor (v)

Mainframe (n)

Integral (adj)

State-of-the-art (adj)

Aggressive (adj)

Bullish (adj)

Forefront (n)

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