- •Unit 8 Management Strategies
- •Pick up adjectives out of the words supplied below and make the list of their suffixes.
- •Derive new words from those provided in Ex. 1.
- •Read the text. Top management – planning and strategy
- •9. Make up 5 sentences following the model given below. Use the ideas from the text.
- •10. Read the text again and answer the questions. Add 2-3 questions of your own. Use the answers to make up summary of the text.
- •Match the following words and combinations with their Ukrainian equivalents.
- •Fill in the box.
- •Swot analysis
- •3. Answer the questions to the text.
- •4. Say whether the following statements are true or false
- •5. Insert prepositions in the following sentences if necessary.
3. Answer the questions to the text.
1. What is the SWOT analysis used for?
2. What factors does it involve?
3. How can we differentiate between external and internal factors?
4. Do the decision makers have to determine whether the objective is attainable? Why?
5. What ways of utilizing SWOT do you know?
6. Where can SWOT analysis be used?
4. Say whether the following statements are true or false
1. Weaknesses don’t give any advantage over others.
2. Threats are internal elements in the environment that could cause trouble for the business.
3. External factors are the opportunities and threats presented by the external environment to the organization.
4. Those who are to make any decision should first of all determine whether the objective is attainable.
5. There are no ways of utilizing SWOT.
6. Matching is used to find competitive advantages by matching the weaknesses to opportunities.
7. SWOT analysis may be used in any decision-making situation and it is not limited to profit-seeking organizations.
8. SWOT analysis is the only method of categorization.
9. One of the weaknesses of this kind of analysis is that it makes decision makers to compile lists.
10. It is advisable to combine SWOT analysis with portfolio analysis and COPE analysis.
5. Insert prepositions in the following sentences if necessary.
SWOT stands ____ strengths, weaknesses, opportunities, threats.
It is suggested that external elements could cause trouble ____ the business.
This factor doesn’t have any impact ____ the organization.
It is very important to identify SWOTs because subsequent steps in the process of planning may be derived ___ the SWOTs.
Utilizing SWOT includes ___ matching and converting.
6. Translate the following sentences into English.
Завдання менеджера полягає у тому, щоб вирішити, з яких ринків вийти.
Коли планування і прийняття рішень вже здійснено, то можна ставити цілі і завдання на нижчих рівнях.
Встановивши цілі на середній термін, компанія може накреслювати стратегію.
Верхня управлінська ланка мусить бути певною стосовно того, як компанія має увійти на новий ринок.
Вони знають, на якій місії слід зупинити свій вибір.
SWOT аналіз дає можливість керівництву компанії отримати більші прибутки.
Визначення внутрішніх та зовнішніх факторів допоможе нам зробити наступний крок у плануванні.
Ці несприятливі умови завдадуть шкоди компанії, якщо ми не зможемо уникнути всіх загроз.
Він переконав керівництво, що скласти список усіх слабких місць і загроз краще, ніж нічого не робити.
Ти знаєш як використати SWOT аналіз у до кризовому плануванні і досягнути поставленої мети?
Discussion
1. Do you think that SWOT analysis is important in any kind of business? Prove your answer.
2. What would your step be if you became a top manager of a bank?
3. What an applicant should pay his/her attention to if he applies for a job?