Kyiv international university

DEPARTMENT OF INTERNATIONAL ECONOMIC RELATIONS

INTERNATIONAL COMPETITIVENESS

Complex Teaching Program

Syllabus assignment

Speciality: 6.030503 International economy

Kyiv - 2011

Міжнародна конкурентоспроможність

Навчально-методичний комплекс

(для студентів напряму підготовки 6.030503 Міжнародна економіка)

Compiled by:

O.O. Kostovska,

Associate Professor

Translated by:

O.O. Kostovska,

Associate Professor

Edited by:

I.B. Timoshenko,

Tutor

Обговорено і схвалено на засіданні кафедри міжнародних

економічних відносин

Протокол № 1 від 27 серпня 2010 р.

Objective and tasks of the course

The purpose of discipline is to provide systematic knowledge and practical skills to manage international competitiveness of firms in the markets of goods and services, including international and identifying strategies for specific segments and micro market segments.         The objective of the course is to master the primary skills of scientific and practical work in the field of foreign economic activity.

After studying the course students should

know:

• Basic terms and theoretical and methodological approaches to the management of international competitiveness in world markets 

• Different policies and conditions of their use 

• The basis of strategic analysis planning and forecasting;

be able to:

• Make the global market segmentation;

• Determine the strategy for the competitive global market segments;

• Prioritize strategies (with use of others) to competitive markets;

• Assess the level of international competitiveness on the global market;

• Develop strategies and manage their implementation;

• Assess the risk of using a particular strategy.

Plans of seminars and Tasks for individual work Seminar 1. Basic economic theory of competition. Current economic models of international competition

1. Overview of the classical theories of competition. 2. Key provisions of conflicting theories of competition. 3. System concept of economic competition.

4. Contents and forms of international economic competition. 5. Terms of perfect competition in models of foreign trade. 6. Models of imperfect competition on the world markets.

Task for individual work

According with the work of M. Porter, "International competition" consider and organize the content and form of international economic competition.

Core reading

1. Антонюк Л.Л. Міжнародна конкурентоспроможність країн: Теорія та механізм реалізації: Монографія. – К.: КНЕУ, 2004. – 276 с.

2. Борисенко З М. основи конкурентної політики: Підручник. – К.: Такон, 2004. – 704 с.

3. Кобиляцький Л.С. Управління конкурентоспроможністю: Навчальний посібник. – К.: Зовнішня торгівля, 2003. – 304 с.

4. Tina Chun-Fong Chiao, Strategic quality competitiveness management International Journal of Information Technology and Management – 2006 - Vol. 5, No.2/3  pp. 197 - 211

5. Boden, Mark & Miles, Ian. (ed.) Services and the Knowledge-based Economy. London: Continuum, 2000.

6. Grönroos, Christian. Service management and marketing: a customer relationship management approach, 2nd edition. Chichester: John Wiley & Sons, 2000.

7. Løwendahl Bente R. Strategic Management of Professional Service Firms, 2nd edition. Denmark: Copenhagen Business School Press, 2000