- •Vocabulary Notes on the Text
- •5. Answer the following questions:
- •10. Translate into English:
- •11. Say a few words about:
- •6. Retell the dialogue according to the following plan:
- •Vocabulary and Speech Exercises
- •7. React to the following statements according to the pattern:
- •8. Agree with the following statements according to the pattern. Use the phrases of agreement from the list below. Add a sentence of your own to justify your opinion:
- •9. Complete the dialogue and act it out in parts:
- •10. Do a two-way translation of the following interview with Christine m., who holds an important post with a large market research firm:
- •11. Give English equivalents of the following phrases:
- •12. Translate into English:
- •Vocabulary Notes on the Text
- •1. Read and translate the text.
- •2. Translate the following words and learn their pronunciation:
- •3. Give English equivalents of the following Russian words and expressions:
- •4. Answer the following questions:
- •Vocabulary and Speech Exercises
- •5. Fill in the prepositions:
- •6. Translate into English:
- •3. Say a few words about:
- •4. Role simulation. Make up dialogues on the following topics:
- •Vocabulary Notes on the Text
- •5. Translate into English:
- •6. Sum up the contents of the text according to the following plan:
- •Vocabulary and Speech Exercises
- •7. Read and translate the text:
- •8. Find in the text of Exercise 7 the English equivalents of the following words and expressions. Use them in sentences of your own.
- •9. What do we call?
- •10. Give a free translation of the following text:
- •11. Read and translate the following text. What is your opinion of the problems discussed in it?
- •12. Say a few words about each of the following points:
- •Vocabulary Notes on the Dialogues
- •5. Answer the following questions:
- •6. Act out the dialogues.
- •Vocabulary and Speech Exercises
- •7. Read and translate:
- •8. Give synonyms to the following words from the text of Exercise 7:
- •9. Translate into English:
- •10. Read and translate the dialogue. Act it out in pairs:
- •11. Discuss the problems touched upon in the dialogue of Exercise 10. Be guided by the following questions:
- •12. Translate the following dialogues into English:
- •Vocabulary Notes on the Text
- •1 Read and translate the text.
- •2. Translate the following words into Russian. Explain these words and phrases in English:
- •3. Translate the following collocations and use them in sentences of your own:
- •4. Give English equivalents for the following Russian words and phrases:
- •5. Insert the correct prepositions:
- •6. Read and translate the following letter in which the firm producing and exporting optical instruments is offering the sole agency to a Canadian distributor:
- •7. Translate into English:
- •2. Discuss the following points. Use the formulas:
- •3. Role simulation.
- •4. Make up dialogues on one of the following topics:
- •Vocabulary Notes on the Text
- •8. Retell the text according to the following plan:
- •Vocabulary and Speech Exercises
- •9. Insert appropriate prepositions:
- •10. Give the English equivalents of:
- •11. What do we call?
- •12. Read and translate the following text using a dictionary if necessary:
- •13. Choose corresponding Russian terms for:
- •14. Answer the following questions:
- •15. Say whatever you know about:
- •Vocabulary Notes on the Text
- •1. Read and translate the dialogue.
- •2. Give English equivalents of the following Russian phrases:
- •3. Answer the following questions:
- •4. Retell the dialogue:
- •Vocabulary and Speech Exercises
- •5. Read and translate the following dialogue. Report it as close to the text as possible.
- •6. Explain the meaning of the following terms in English:
- •7. Make up sentences of your own to illustrate the meaning of the following terms:
- •8. Give a free translation of the following text in English in the form of a dialogue between a customs official and an interviewer. Work in pairs:
- •Vocabulary Notes on the Text
- •7. Answer these questions:
- •8. Insert appropriate words from the box given below and translate the letter:
- •9. Translate into English:
- •10. Make up a letter from your firm to an English engineering firm ordering some special machine. Give packing and marking instructions.
- •11. Write a letter of order using the information given below and some other details about packing and marking given in the main text.
- •1. Role-play. Express your agreement with the following statements. Add whatever information you can. Use the following formulas of agreement:
- •2. What do you think would happen if:
- •3. Role simulation. Discuss the following points:
- •4. Make up a report on one of the following topics:
- •Vocabulary Notes on the Text
- •6. Sum up the contents of the text according to the following plan:
- •Vocabulary and Speech Exercises
- •7. Read and translate the following:
- •8. Ask questions in English to which the following Russian sentences are the answers and supply the answers:
- •9. Denote the following by a single word:
- •10. Read and translate the text:
- •11. Give English equivalents of:
- •12. Say whatever you can about:
- •13. Retell the text "Customs Documents" enlarging it by any additional information.
- •Vocabulary Notes on the Text
- •6. Reproduce the dialogue in parts.
- •Vocabulary and Speech Exercises
- •7. Conduct the following two-way translation:
- •8. Choose corresponding Russian words for:
- •9. Explain the following terms in English:
- •10. Complete the following sentences:
- •11. Complete the dialogues and reproduce them in parts:
- •12. Translate into English:
- •13. Make up short dialogues discussing the following points:
- •Vocabulary Notes on the Text
- •1. Read and translate the text.
- •2. Translate the following words and phrases and learn their pronunciation:
- •3. Give English equivalents of the following Russian words and expressions:
- •4. Answer the following questions:
- •5. Sum up the contents of the text according to the plan:
- •6. Translate the letter from the shipping agent to the exporter paying attention to the underlined words and expressions:
- •7. Translate the letter into English:
- •8. Write a letter to a firm of shipping agents in Finland and ask them to quote for the collection of some cases of tools from a firm in Helsinki and the shipment of them to your nearest port.
- •1. Role-play. Agree or disagree with the following statements. Give your reasons. Use these formulas:
- •2. Say a few words about:
- •3. Express your views on the following statements:
- •4. Role simulation. Make up dialogues on the topics below and act them out.
- •Vocabulary Notes on the Text
- •5. Sum up the contents of the text according to the plan:
- •Vocabulary and Speech Exercises
- •6. Complete the following sentences using the appropriate words and word expressions from the box below:
- •7. Give English equivalents of:
- •8. Make up questions in English to which the following Russian sentences would be the answers. Do a two-way translation, using both the statements and the questions:
- •9. Say a few words about:
- •10. Give a free translation of the following:
- •11. Speak on:
- •Vocabulary Notes on the Dialogue
- •1. Read and translate the dialogue.
- •2. Find in the text English equivalents of the following:
- •3. Answer the following questions:
- •4. Sum up the contents of the dialogue according to the plan:
- •Vocabulary and Speech Exercises
- •5. Read and translate the following text:
- •6. Give English equivalents to the following words and phrases from the text above:
- •7. Give the main ideas of the text of Exercise 5 in the form of a dialogue between an interveiwer and a customs official. Use the collocations of Exercise 6.
- •8. Complete the following dialogue:
- •9. Translate into English:
- •10. Conduct a two-way translation:
- •5. Sum up the contents of the text according to the following plan:
- •6. Translate the following letter into English:
- •7. Write to some ship brokers and ask them to charter a ship for loading of a cargo of oil; give them necessary particulars about port and time.
- •8. Write a letter from a ship broker concerning the shipment to the usa and point out the need for speed because of the probable closing of certain ports due to ice.
- •1. Agree with the following statements. Enlarge upon the matter:
- •2. Discuss the following points:
- •3. Speak about:
- •4. Make up dialogues and act them in pairs:
- •Vocabulary Notes on the Text
- •1. Read and translate the text.
- •2. Translate the following words and learn their pronunciation:
- •3. Give English equivalents of the following:
- •4. Explain the meaning of the following in English:
- •5. Answer the following questions:
- •Vocabulary and Speech Exercises
- •6. Fill in the required prepositions:
- •7. Read and translate the text. Pay attention to the words in bold type:
- •8. Give English equivalents to the following Russian terms:
- •9. What do we call?
- •10. Translate into English:
- •7. Read and translate the following dialogue. Act it out in pairs.
- •8. Give English equivalents of the following:
- •9. Translate into English:
- •4. Answer the following questions:
- •5. Fill in the necessary prepositions:
- •6. Translate the letter into English:
- •2. Say a few words about:
- •3. Make up dialogues and act them out in pairs:
- •Vocabulary Notes on the Text
- •1. Read and translate the text.
- •2. Translate the following words and learn their pronunciation:
- •3. Answer the following questions:
- •10. Read and translate the text using the dictionary if necessary:
- •11. Ask eight questions about the previous text.
- •12. Give a free translation of the text:
- •13. Speak about insurance in Russia, using the vocabulary of Episode 1 and Exercise 12.
- •Vocabulary Notes on the Text
- •9. Read and translate the following dialogue:
- •10. Give English equivalents of the following:
- •11. Report the dialogue in detail:
- •12. Translate into English:
- •Vocabulary Notes on the Text
- •1. Read and translate the text.
- •2. Answer the following questions:
- •8. Translate into English:
- •2. What do you think could happen if:
- •3. Role simulation. Discuss in the form of the dialogue:
- •4. Speak on the following topics:
6. Retell the dialogue according to the following plan:
1) Marketing as the philosophy of business.
2) The integral parts of an effective marketing planning.
3) The specific objectives of advertising.
Vocabulary and Speech Exercises
7. React to the following statements according to the pattern:
Pattern: - While speaking of marketing strategy we should think of the market research as the most important element (planning, new product development, sales, communication, advertising). - Exactly, but there are some other elements, such as planning, new product development, sales, communications and advertising which should also be taken into account. |
1) While speaking of conducting market research, we should think of observation as the most important method (survey, experiment, public opinion, polls).
2) While speaking of communications mix we should think of advertising as the most powerful device (public relations, direct mail, product shows, exhibitions).
3) While speaking of advertising we should think of mass media as the most effective means (trading fairs, exhibitions, special conferences).
4) While speaking of mass media we should think of TV as the most powerful tool (radio, newspapers, magazines, posters, leaflets, booklets, other printed matter).
5) While speaking of market research we should think of market potential as its most essential part (competition, domestic conditions and preferences, local trading customs, seasonal factors).
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8. Agree with the following statements according to the pattern. Use the phrases of agreement from the list below. Add a sentence of your own to justify your opinion:
Pattern: - As far as 1 understand, the word marketing is not a simple one at the present moment. - Right you are. Now we can speak of two meanings of this word. |
1) As far as I know, nowadays we have a different approach to the sales problem.
2) As far as I know, advertising is the most powerful tool for the promotion of products.
3) As far as I understand, nowadays it is not enough to show the product at an exhibition or to present it at a special conference.
4) As far as I understand, advertising has become very expensive nowadays.
5) As far as I know, the marketing department is responsible for different kinds of analysis.
List of expressions: |
That’s (quite) right/true. |
|
Exactly/definitely/precisely. |
|
I quite/fully agree with you. |
|
That’s it. Beyond all doubt. |
9. Complete the dialogue and act it out in parts:
Asking for information
The client rings up to the consultant agency to ask for some information.
Client: Hello. Is this the consultant agency?
Agent: _____________________________________________
Client: I wonder if I could raise the question of the complex study in the field of medicine equipment?
Agent: _____________________________________________
Client: Is it possible to supply me with the information about new product development research?
Agent: _____________________________________________
Client: I really do need some hard facts to present to my Board.
Agent: _____________________________________________
Client: That’s a pity.
Agent: _____________________________________________
Client: I quite understand.
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Agent: _____________________________________________
Client: I’d be most grateful to you if you could.
Agent: _____________________________________
Client: Thank you. Goodbye.