6. Read and translate the following letter in which the firm producing and exporting optical instruments is offering the sole agency to a Canadian distributor:

Dear Sirs,

In view of the steady increase in the demand for our goods, we have decided to appoint; an agent to handle our export trade with your country.

From our own experience, we are convinced that there is an enormous market potential for our products, and a really active, go-ahead agent could develop a. fine business in this line. As we think, you are the right people to do this, we should like to offer you the sole agency and would supply you with a reasonable initial stock on a credit of 6 months. Further supplies would be invoiced to you at 10% below export list prices with payment by monthly draft.

An early reply would be appreciated, as we need a quick decision.

Yours faithfully,

7. Translate into English:

Уважаемые господа!

Благодарим вас за письмо от ..., в котором вы предлагаете нам ваши товары для продажи в нашей стране.

К сожалению, мы не можем принять ваше предложение; мы работаем только как комиссионеры и не покупаем товары на свой страх и риск. Мы должны также отметить, что цены, указанные в вашем каталоге, слишком высоки, чтобы найти рынок сбыта в нашей стране.

Тем не менее, поскольку спрос на продукцию вашего типа здесь растет, мы могли бы сотрудничать с вами, если бы вы сочли возможным сделать ваши цены более конкурентоспособными. Кроме того, мы предпочли бы работать с вами на консигнационной основе (on a consignment basis).

Если вы сочтете данное предложение приемлемым, пожалуйста сообщите нам об этом, и мы сможем обсудить условия нашего будущего сотрудничества.

С уважением...

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8. Write the Canadian distributor’s reply (see Exersice 6).

9. Owing to rising costs in his country an export manufacturer finds he must raise his prices. Write a letter on his part to a foreign agent in which the producer asks the agent’s opinion if the market will stand the proposed increases.

10. Write the agent’s reply to the previous letter.

SPEECH PRACTICE

1. Role-play. Express your agreement or disagreement with the following. Use the formulas:

For agreement:	For disagreement:
You are right...	Quite the opposite...
I quite agree with you.	That’s wrong.
That’s what it is...	I don’t think so.

1) On the plus side of advertising is the fact that people can get the most truthful information at minimal cost.

2) There is no law that states exactly what is fair advertising and what is not.

3) Most business people are honest and beleive that advertising should be honest, too.

4) Often advertising is the only source of information consumers have about a particular product or service.

5) Today it is against the law for advertising to make false or misleading claims.

6) Newspapers get the smallest share of the ad revenue.

7) Ad agencies are mediators between the advertisers, and the mass media.

8) All agencies tend to favour print as their basic medium.