Contents
Introductory lesson…………………………………………………………………… |
5 |
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Unit I . Meeting people………………………………………………………………... |
7 |
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Lesson 1 |
Early Business Contacts.......................................................................... |
7 |
Lesson 2. |
Further contacts………………………………………………………….. |
12 |
Lesson 3. |
Telling a story……………………………………………………………. |
13 |
Lesson 4. |
Describing a personality…………………………………………………. |
14 |
Lesson 5. |
Making, accepting and declining offers |
16 |
Unit II. Dealing with people |
18 |
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Lesson 1. |
Asking for something……………………………………………………. |
18 |
Lesson 2. |
Consultants. Making suggestions………………………………………... |
20 |
Lesson 3. |
Reacting to suggestions………………………………………………….. |
22 |
Lesson 4. |
Praise…………………………………………………………………….. |
24 |
Lesson 5. |
Compromise…………………………………………………………….. |
25 |
Unit III. Applying for a job |
27 |
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Lesson 1. |
Choosing Careers……………………………………………………….. |
27 |
Lesson 2. |
Filling out Forms……………………………………………………….. |
31 |
Lesson 3. |
Preparing Your Resume………………………………………………… |
34 |
Lesson 4. |
Winning an Interview……………………………………………………. |
37 |
Lesson 5. |
.Team Project Work……………………………………………………... |
41 |
Unit IV. Business trip |
42 |
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Lesson 1. |
Travelling……………………………………………………………….. |
42 |
Lesson 2. |
Business trip…………………………………………………………….. |
46 |
Lesson 3. |
Buying a ticket………………………………………………………….. |
52 |
Lesson 4. |
Staying at the hotel……………………………………………………… |
55 |
Lesson 5. |
Getting around the town………………………………………………… |
59 |
Lesson 6. |
Getting a taxi……………………………………………………………. |
64 |
Unit V. Eating Out |
67 |
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Lesson 1. |
Meals…………………………………………………………………….. |
67 |
Lesson 2. |
Describing taste of food…………………………………………………. |
71 |
Lesson 3. |
The Working lunch………………………………………………………. |
76 |
Lesson 4. |
Dining etiquette…………………………………………………………. |
83 |
Lesson 5. |
International cuisine…………………………………………………….. |
87 |
Unit VI. Technical means of communication |
92 |
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Lesson 1. |
Telephoning skills………………………………………………………. |
92 |
Lesson 2. |
Making Telephone Calls……………………………………………….. |
97 |
Lesson 3. |
Telephone arrangements………………………………………………… |
103 |
Lesson 4. |
Multilingual Internet…………………………………………………….. |
106 |
Lesson 5. |
E-mail……………………………………………………………………. |
113 |
Unit VII. Company Structure |
119 |
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Lesson 1. |
Types of companies……………………………………………………… |
119 |
Lesson 2. |
Business organization forms……………………………………………. |
124 |
Lesson 3. |
Company portfolio………………………………………………………. |
128 |
Lesson 4. |
Competition of companies………………………………………………. |
132 |
Lesson 5. |
Project-presentation……………………………………………………… |
139 |
Unit VIII. Management styles |
140 |
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Lesson 1. |
Manager’s role…………………………………………………………… |
140 |
Lesson 2 |
Style of behaviour………………………………………………………. |
143 |
Lesson 3. |
Men vs. women………………………………………………………….. |
147 |
Lesson 4. |
Culture and style of management………………………………………... |
150 |
Lesson 5. |
Leadership……………………………………………………………….. |
153 |
Unit IX. Business ethics |
158 |
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Lesson 1. |
Business cards…………………………………………………………… |
158 |
Lesson 2. |
Glass ceiling……………………………………………………………... |
159 |
Lesson 3. |
Discrimination…………………………………………………………… |
160 |
Lesson 4. |
Product tampering……………………………………………………….. |
161 |
Lesson 5. |
Flowers in Business……………………………………………………… |
163 |
Unit X. Negotiating skills |
164 |
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Lesson 1. |
Presenting……………………………………………………………….. |
164 |
Lesson 2. |
Presentation Tips………………………………………………………… |
167 |
Lesson 3. |
Negotiating………………………………………………………………. |
170 |
Lesson 4. |
The Language of Negotiations…………………………………………... |
172 |
Unit XI. Advertising |
177 |
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Lesson 1. |
Advertisement Ideas……………………………………………………. |
177 |
Lesson 2. |
Advertizing Techniques………………………………………………… |
180 |
Lesson 3. |
Advertizing Tips………………………………………………………… |
183 |
Lesson 4. |
Ways of Advertizing……………………………………………………. |
186 |
Lesson 5. |
Analyzing Advertisement………………………………………………. |
190 |
Unit XII. Business Correspondence |
191 |
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Lesson 1. |
Business Letter Writing…………………………………………………. |
192 |
Lesson 2. |
Making a deal……………………………………………………………. |
196 |
Supplementary texts…………………………………………………………………... |
202 |
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Word list……………………………………………………………………………….. |
221 |
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Introductory lesson What is Business English?
Warm up
What is Business English?
What qualities does a person need to have to go up in the world?
What qualities do you need to have or do you have to go up in the world?
Active Vocabulary
I. Read the list of adjectives below and find the pairs of opposite words.
INERT
Valiant irresponsible
SENSITIVE SPENDTHRIFT
THRIFTY CARELESS
RESOLUTE WITHDRAWN
SOCIABLE SLOWPOKE
CALM COWARD
COMPOSED WAVERY
NEAT IGNORANT
OBEDIENT IRRITABLE
SELF-CRITICAL SHALLOW
QUICK BLUNT
CONSCIENTIOUS NARROW-MINDED
DEEP HOT-TEMPERED
WITTY SLOPPY
BROAD-MINDED DISOBEDIENT
ACTIVE CALLOUS
ERUDITE TOUCHY
RESPONSIBLE
II. Read the list of adjectives above and choose those, which describe an ideal businessman. Make up sentences like in the example.
Example: It will never do for a businessman to be inert, he should be active.
Speaking
Look at the list of famous people and try to imagine what qualities helped them to go up in the world. Why do you think so?
A. Shcwartzeneger
A. Kurnikova
J. Aniston
Sherlock Holmes
Bill Clinton
Boris Yeltsin
Britney Spears
Princess Diana
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Reading
Skim the text and say what BE is.
Business English
Business English(BE) is English especially related to international trade. It is a part of English for Specific Purposes and can be considered a specialism within English language learning and teaching. Many non-native English speakers study the subject with the goal of doing business with English-speaking countries, or with companies located outside the Anglosphere but which nonetheless use English as a shared language or lingua franca. Much of the English communication that takes place within business circles all over the world occurs between non-native speakers. In such cases the object of the exercise is efficient and effective communication. The strict rules of grammar are in such cases sometimes ignored, when, for example, a stressed negotiator's only goal is to reach an agreement as quickly as possible.
Business English means different things to different people. For some, it focuses on vocabulary and topics used in the worlds of business, trade, finance, and international relations. For others it refers to the communication skills used in the workplace, and focuses on the language and skills needed for typical business communication such as presentations, negotiations, meetings, small talk, socializing, correspondence, report writing, and so on. In both of these cases it can be taught to native speakers of English, for example, high school students preparing to enter the job market.
It can also be a form of international English.
It is possible to study Business English at college and university; institutes around the world offer courses (modules) in BE which can even lead to a degree in the subject.
From Wikipedia, the Free Encyclopedia