Добавил:
Upload Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз: Предмет: Файл:
Межкульт коммун-пособие 3.02.2013.doc
Скачиваний:
0
Добавлен:
01.04.2025
Размер:
697.34 Кб
Скачать

Unit 2. Communication around the world

The aim of the unit is to make you become aware of different traditions for addressing people in different business cultures, different ways of introducing oneself and besides to make you realize the importance of this knowledge for doing successful business abroad.

Reading

  1. Work with a partner and discuss these questions.

    1. What is International communication?

    2. Why is it important to know foreign languages?

    3. Why does English play such a great role in modern world?

  1. Now read the text and check your answers. Text1. International communication

Silence may be golden, but can you think of a better way to entertain someone than to listen to him?

Brigham Young

http://quotations.about.com/cs/inspirationquotes/a/Communication6.htm

International communication (sometimes referred to as global communication) is any type of communication exerted from one to another or several other countries, or implying at least two nations. As a field of study, international communication is a branch of communication studies. A related (but not identical) field is that of intercultural or cross-cultural communication.

One of the most obvious manifestations of international communication are world news, when the media of one country cover news from abroad. But, apart from journalism, international communication also occurs in other areas (culture, technology, sciences) and the nature of the "information" that is circulated can be classified in a wide variety of categories, such as cultural (music, films, sports, TV shows from one country to another), scientific (research papers published abroad, scientific exchange or cooperation), and intelligence (diplomacy reports, international espionage, etc.).

Every day we can see that it is very important to know foreign languages. The Internet and satellite TV enable us to get information from all over the world. We are able to get education or a job in any country of the world. But we all know that we have to know the language of the country we want to study or work in. English is the world's first truly universal language. Today there are more than 1.5 billion English speakers in the world. At any station or airport in the world we can find instructions in English. Pilots and air traffic controllers, sailors speak English at all international airports and ports. English is also the language of the information age. Computers talk to each other in English. More than 80 percent of information of any kind (scientific, commercial, personal) is stored and exchanged in English. Business and trade can't exist now without English. It is the official language of international aid organizations such as OXFAM and Save the Children Fund as well as of UNESCO, NATO and the United Nations. If we listen to the talk of young people we'll hear words like 'rap music', 'bodybuilding', windsurfing', 'computer hacker' and others. English has become a part of youth culture all over the world and in Russia too. If we want to feel ourselves comfortable in our modern world we must know English. But it's not the limit. The knowledge of one foreign language extends our mind more than twice. So let's not put limits on our minds and souls and study more foreign languages.

(Источник: http://www.study-English.info)