Anticipated results.

The practice part of research is directed on the OAO “GazProm” necessity to borrow some abroad principles and implement them in Russian market considering Russian mentality.

Firstly, we would determine the meaning of social passivness. Then, relying on the competent opinions of researches and results of conducted research we would make conclusions and recommend the right decisions to decrease a level of that passiveness. We suppose that this passiveness is the result of the social policy in Russia. The main cause is that majority of people do not feel safe in Russia and have a lot of everyday problems. Consequently, they have no time and desire to think of social problems, because they can not just satisfy their fundamental needs.

Secondly, we would analyze the tools that government uses to dictate manner to businessmen. The Russian market acquired some specific characteristics in the length of time, for example if you pay taxes and do not offend against law, it still doesn’t mean that the local government won’t force you to do something what they want. You always should reckon with the government. According to the project, we would recommend to modify that “forcing approach” into legal element or perhaps to integrate new juridical institute that would support the corporate social responsibility from the legal side in Russia.

Thirdly, to handle this formed situation with the insufficient level of motivation we would attract the sophisticated expert who would share his mind about that. It is obvious the giant oil and gas companies of Russia should borrow the improved abroad motivation techniques and try to integrate them into Russian business considering Russian mentality. Perhaps, we could appeal to West specialists who are sophisticated in that key.

So that, we expect that we shall learn unique experience from our research and shall explore some new way to perform social responsibility in Russia.

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