The topicality of theme.

The role of responsibility of business in society has been debated in economic literature for a long time. The research of Corporate Social Responsibility has begun in early 1970s. Nowadays that term is widely-used among academic researchers and business organisations. The idea of CSR first arose in 1953 when it was first become an academic topic in H.R. Bowen’s “Social Responsibilities of the Business”. Since then, there has been continuous debate of the concept and its implementation. The topicality of implementing CSR in the Russian market is caused by economical globalization that leads to the corporations’ necessity to be adequate in the context of social responsibility.

That is significant that OAO “GazProm” was the first innovator of CSR policy in Russia and this case study fully illustrates practices that were used in environmental sector and in sphere of social projects by the largest oil and gas producing company in Russia. The project aims to look into the degree of exposure to the CSR concept and practical approaches of OAO “Gazprom”.

The subject: The implementation of Corporate Social Responsibility in the context of the Russian market.

The object: Corporate Social Responsibility as an unexplored approach of public relations in Russia.

Hypothesis.

The main hypothesis states that the important factor to increase the efficiency of social responsibility policy of Russian oil and gas producing companies, such as OAO “GazProm” is the adoption of improved social practices in the sphere of ecology and social projects in Russia.

Problem statements:

1. Social passiveness of corporate stakeholders in Russia is a fundamental problem for CSR.

2. The forcing approach of government to dictate the social responsibility manner to companies leads to the neglectful attitude to CSR duties.

3. The Insufficient level of the top-management’s motivation of companies in the Russian market is crucial for the development of responsibility level to company’s stakeholders.

Tasks:

1. To definite the social passiveness term..

2. To identify the ways how to overcome this passiveness.

3. To define the ways how the government influence CSR in Russia.

4. To find out how these methods influence companies.

5. To analyze how insufficient level of motivation of top-management influence the relationship between a company and its stakeholders.

6. To determine how to motivate a top-management of companies.

The professional significance.

The results of our research could be obviously used to study some special characteristics of implementation social responsibility policy in Russia and would help to analyze and explore new ways of stimulating consciousness of how corporate social responsibility is crucial for development of a corporation. Also such findings will fully support and justify the need for rethinking and redesigning the role of CSR in Russia.

Methodology.

There shall be conducted a theoretical and document analysis based on reports of well-known researches of Corporate Social Responsibility in Russia.

The Corporate Social Responsibility’s case study of OAO “GazProm” shall be explored and analyzed.

Also, a well-known method of qualitative research that is called informal interview (expert interview) shall be conducted. The head of Department of Energy, Vladimir Romanenko shall be interviewed. So that, no predetermined questions will be asked, in order to remain as open and adaptable as possible to the interviewee’s nature and priorities.