4. Look at the table of the shopping-trolley (cart) market and answer the questions.

Company	Market share
Dennison KW marketeer Leifheit	15% 75% 10%

1. Would you call the competition on the shopping-trolley market sufficient?

2. Which of these companies has captured the market?

5. Read the text and draw a graph which represents the performance of Kangaroo.

At an annual meeting of the Board of directors of the shoeproducing company Kangaroo the marketing manager Mr. Brown makes a speech:"… Ladies and gentlemen, I'd like to say a few words about our activities on foreign markets. As you know, in France our market share was 5% in 1992. Within the next two years there were no dramatic changes and in 1994 we reached 8%. The projected figures are more than encouraging. The estimated percentage for 1996 is 10%".

6. M ake up 6 sentences using the words from the columns 1,2,3.

1	2	3
Eagles Publishing Company Barnard and Bred Newman and Son	should get can afford must concentrate may increase	a new English-Russian dictionary into the market on the domestic market extensive research and development its market share

7. Read the text and fill in the table.

Common Market.

In 2002 The European Common Market has 45 years of his history behind it. The organization established by 6 countries (France, Spain, Holland, west Germany, Belgium and Italy) has grown to 18 member states. Few more countries would like to join the Common Market.

It is a fact of modern life that some trade, economic, social, technological projects would not be possible without international cooperation.

In the EC countries there are no trade barriers. The capital and the goods flow freely. Besides their national currencies the member states have the common currency called EURO.

EC member state	capital	Language, people
1. Belgium 2. 3. 4. 5. …	Brussels	French, Flemish

What are advantages of being a member state of EC?

Your own business.

Your factory produces modular country houses. These are houses whose walls, floors, roof, ceilings, heating and plumbing systems are assembled in the factory.

1. Is there a great demand for such houses in this country?

2. What kind of houses do you produce?

3. How many houses do you put on the domestic market every month, quarter?

4. Is there a demand for modular houses on the international market?

BUSINESS ENGLISH

Самостоятельная работа № 2.

Вариант 1.

1. Соотнести слово и его перевод.

1.Consulting firm а) внутренний рынок

2.To estimate б) внешний рынок

3.Advertising campaign в) акция

4.The product sells well г) акционер

5.Initial capital д) старший партнёр

6.Stock exchange е) процент

7. Shareholder ж) реклама

8. Domestic market з) рекламная кампания

9. Percentage и) оценивать

10. To stand at 10% к) продавать

л) начальный капитал

м) иметь 10%

н) фондовая биржа

о) консалтинговая фирма

п) товар пользуется спросом

2. Составить как можно больше предложений из следующих слов.

Bradly	produces	its market share
Dell, Ltd.	are	very high
Our sales	can afford	top-quality tools
This product	may increase	extensive research and development.

Вариант 2.

1. Соотнесите слова с их переводом.

1. to capture the market а) одержать победу в конкурентной

2. to do market research борьбе

3. senior partner б) пользоваться спросом

4. to increase market share в) заниматься тем же бизнесом

5. projected г) быть знаменитым

6. foreign market д) выпускать акции

7. productivity е) товар пользуется спросом

8. to issue shares ж) активный рынок

9. to beat competitors з) общий рынок

10. to be in demand и) проводить исследование рынка

к) захватить рынок

л) старший партнёр

м) внешний рынок

н) производительность

о) предполагаемый

п) процент

2. Составить как можно больше предложений, используя следующие слова.

Parker	is	on the domestic market
Eno, Inc.	must concentrate	in the market in winter
The competition	will come out	modern TV-sets
These companies	produce	very high.