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Your own business.

Suppose you want to make kitchenware.

  1. Will you specialize in one kind of product (metal kitchenware, plastic kitchenware, glass kitchenware) or will you make all sorts of kitchenware?

  2. Where will you buy the equipment to make goods?

  3. How many people are you going to employ?

  4. How are you going to select your employees?

  5. Will you sell your products yourself or with the help of somebody else?

  6. When do you expect to get profit?

Lesson 4. From a Family Business to a Public Company.

  1. Study the glossary.

Advertising campaign - рекламная кампания

Allotment - распределение ценных бумаг в полном или частичном объёме заявок

Annual meeting - ежегодное собрание

To beat competitors - одержать победу в конкурентной борьбе

To be in demand - пользоваться спросом

To be in the same line of business - заниматься тем же бизнесом

To be famous for -быть знаменитым чем-либо

To compete - конкурировать

Competition- конкуренция, соревнование

Competitor - конкурент

Dividend - дивиденд

High-quality - высококачественный

Image - образ, облик

Initial capital - начальный капитал

To issue shares - выпускать акции

Machinery - оборудование. техника

Merchandise - товары

Producer - производитель

The product sells well - товар пользуется спросом

Productivity - производительность

Share - доля, акция

Shareholder - акционер

Similar - подобный

Stock Exchange - фондовая биржа

Top-quality - высококачественный

Notes.

a

b

c

d

e

action

process

result

doer

characteristics

To produce

production

product

producer

productivity

  1. Massey-Fergusson produces agricultural machinery.

  2. Production of fridges has decreased in the last few months.

  3. This product is in great demand.

  4. GM is one of the major American car producers.

  5. To beat the competitors all companies should increase their productivity.

  1. to produce = to manufacture = to put out

Agfa-Gevaert produces (manufactures, put out) top-quality films.

  1. merchandise = goods = wares

The milkman traveled round the city selling his wares (goods, merchandise).

2.Read the description of the companies and answer the questions given below.

Ford produces cars.

IBM produces computers.

Warner Brothers produces movies.

Hewlett Packard produces electronic office equipment.

General Motors produces autos.

XX Century Fox produces motion pictures.

  1. Which companies are in the same line of business?

  2. Do you know other companies putting similar products on the market?

  1. Make up sentences using the words from columns 1,2,3.

1

2

3

Our sales

The competition

Dell, Ltd.

These companies

This product

is

are

will come out

dropped down

produces

last year.

in great demand.

top-quality instruments.

very high.

out-of-dates radio sets.

on the market in spring.