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Familiarization tourism

Familiarization tourism is often called just FAM tourism. It means that a business company sends its staff on educational tours to its branches or other business companies in other cities and countries.

If a travel company sends its travel clerks on FAM tours, it means that they will have educational visits to a tourist destination. There they will get familiar with local facilities, hotels, restaurants, and attractions. Normally a tour operator arranges FAM trips for the travel clerks from the travel agencies, selling its tourist products. Most often a tour operator arranges such trips to new travel destina­tions. The FAM tour members will also study the tour operator's or the local travel agency's practice.

The main purpose of travel clerks on a FAM tour is to get neces­sary knowledge from personal experience. When the travel clerks return home, they will know what to offer and what to explain to their customers about the destination.

Some experts say that FAM tourism is a part of incentive tourism. On the one hand, such a tour is an incentive to the travel agency staff

selling holidays. On the other, it is a benefit to the tour operator which arranges them.

FAM tourism is very popular and will become even more popular in future.

Comprehension questions

  1. What does familiarization tourism mean?

  2. What do travel companies send travel clerks on FAM tours for?

  3. What do travel clerks get familiar with during FAM tours?

  4. What is the main purpose of travel clerks on a FAM tour?

  5. What will the travel clerks know when they return home?

  6. Why do some experts say that FAM tourism is a part of incen­tive tourism?

Additional vocabulary

adventure tourism

приключенческий туризм

bird-watching

наблюдение за птицами в естественных условиях

business tourism

деловой туризм

cruise tourism

круизный туризм

cultural tourism

культурно-познавательный туризм, культурный туризм

cycling

велосипедный отдых, велосипедный туризм

domestic tourism

внутренний туризм

ecological tourism

экологический туризм

educational tourism

образовательный туризм

fourth-age tourism

туризм для лиц четвёртого возраста (для людей с ограниченными возможностями)

gambling

азартные игры, игорный бизнес

hiking

пеший туризм

holiday tourism

каникулярный туризм

horse riding

верховая езда

incoming tourism,

inbound tourism

въездной туризм

international tourism

международный туризм

motor racing

автогонки

outgoing tourism,

outbound tourism

выездной туризм

pilgrimage tourism

паломнический туризм

special-interest tourism

специализированный туризм

sports tourism

спортивный туризм

third-age tourism

туризм для лиц третьего возраста (для пенсионеров)