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Выполните задания Модуля 1, который состоит из 4-х шагов (steps) в любом из текстовых редакторов (Microsoft Word, Блокнот). Учтите, что важно выполнять задания последовательно. По окончании модуля 1 вам предстоит выполнить проектную работу. Инструкцию вы найдете в конце модуля.

МОДУЛЬ 1: COMPANIES. BUSINESS ACTIVITIES.

STEP 1. COMPANIES.

1.Read the text.(Прочитайте текст)

Forever Young Ltd .is an Irish company. They manufacture and distribute beauty products. The company specializes in high-quality creams and lotions. They also produce perfumes. Forever Young Ltd. Is one of the market leaders in Ireland. The Head Office of the company is in Dublin and they have 20 branches in Europe. Next year, Forever Young Ltd. are going to open their first subsidiary in the United States.

2. You are the Managing Director of Forever Young Ltd. Answer these questions, please.(Вы- директор-распорядитель компании Forever Young Ltd. Ответьте, пожалуйста, на вопросы).

  1. Is your company Irish or American?

  2. What do you produce?

  3. Where is your Head Office?

  4. What do your company specialize in?

  5. Do you distribute your products?

  6. Forever Young Ltd. is one of the market leaders in Ireland, isn’t it?

  7. How many branches have you got in Europe?

  8. What are your plans for the future?

3. You work for Forever Young Ltd. Speak about your company. ( Вы работаете в Forever Young Ltd. Расскажите о компании, пожалуйста).

4. Read the advertisement.( Прочитайте рекламу).

ARE YOU AFRAID OF INDUSTRIAL ESPIONAGE?

Call ANTISPY Products Ltd.!

We produce bug detectors, telephone

Scramblers and alarm systems.

SAFE BUSINESS with ANTISPY PRODUCTS Ltd!

P.S. At the moment we are launching

a brand new pocket lie-detector.

We’ll put it on the market very soon!

Don’t miss it!

5. True or false? ( Верно или неверно).

  1. Antispy Products Ltd. distribute beauty products.

  2. The company specializes in bug detectors, scramblers and alarm systems.

  3. The company’s brand new product is a pocket bug detector.

  4. The company is going to put its brand new product on the market soon.

6. Check your memory. Can you fill in the gaps with the right words? (Проверьте свою память. Заполните пропуски подходящими по смыслу словами).

  1. Forever Young Ltd. manufactures and ______________ beauty products.

  2. Antispy Products Ltd. produce __________ detectors, telephone __________,and ____________ systems.

  3. Forever Young Ltd. specializes in ___________ creams and lotions.

  4. At the moment, Antispy Products Ltd. are launching a brand new pocket _________. They will put it on the __________soon.

  5. Forever Young Ltd. is one of the market ___________ in ____________.

  6. Forever Young Ltd. has 20 ____________ in Europe. The company is going to open its first______________ in the United States.

7.Give the English for ( Переведите на английский).

  1. производить____________________ 8 филиал_________________________________

  2. распространять____________________ 9 запустить в производство_________________

  3. специализироваться________________ 10 пустить в продажу_______________________

  4. высококачественный_______________ 11 новый продукт__________________________

  5. лидер рынка_______________________ 12 промышленный

  6. главная контора____________________ шпионаж_______________________________

  7. дочерняя компания_________________

8.Read the conversations.( Прочитайте диалог).

At the airport.

Coons Mr. Green? I’m Tom Coons, from the London Office.

Green Pleased to meat you.

Coons And this is Ann Smith. She’s in charge of the product launch here in London.

Green How do you do?

Smith How do you do? Welcome to London.

Coons What do you do in the Head Office, Mr. Green?

Green Well, I’m Vice President in charge of project coordination. I work with all subsidiary companies and coordinate their new projects. My job at the moment is to help you with this new product launch.

Coons Would you like to go to your hotel, or straight to the fair?

Green Let’s go straight to the fair. I’ve got a meeting there in an hour.

At the conference registration desk.

Clark Good morning, sir. Can I help you?

Green Yes, I think you have a ticket for me. My name is Peter Green.

Clark How do you spell that, sir?

Green G-R-E-E-N.

Clark What company are you with?

Green ORANGE COMPUTERS.

Clark Here you are, sir. One exhibitor’s ticket, with a map of the fair.

Green Thank you.

Clark You’re welcome.

11.Answer the questions. (Ответьте на вопросы).

  1. What company is Peter Green with?

  2. What is Peter Green?

  3. What does he do in the Head Office?

  4. What is his job at the moment?

  5. Where does Tom Coons work?

  6. Is Ann Smith in charge of project coordination?

12.Translate into English.(Переведите на английский).

  1. Главная контора этой фирмы находится в Лондоне.

  2. У нас 10 филиалов в Европе и 2 дочерние компании в США.

  3. Мы собираемся запустить в производство новый лосьон.

  4. Эта фирма занимает лидирующее положение на российском рынке.

  5. Скоро мы пустим в продажу новые духи.

  6. Компания занимается производством и распространением охранных систем.

  7. Чем вы занимаетесь?/Чем вы зарабатываете на жизнь?

  8. Кто отвечает за выпуск новой продукции?

  9. В какой фирме Вы работаете?

  10. Вице-президент координирует работу дочерних компаний.

  11. Когда эта фирма пустит в продажу новую модель?

  12. Вы боитесь промышленного шпионажа?

  13. Что производит ваша фирма?

  14. На чем специализируется эта компания?

13. You work for Antispy Products . Please, present yourself in different terms of your job. These phrases will help you.(Вы работаете в компании Antispy Products. Представьтесь в различных качествах. Эти фразы помогут Вам).

Where do you work? I work for Orange Computers (they are my employers).

What company are you with? I work at Orange Computers (the place).

I am /work with Orange Computers (a sense of collaboration).

What do you do for a living? I’m in computers (general type of work).

What do you do? I coordinate new projects. I launch the new products.

I’m in charge of sales/marketing/production.

14.Think of some world-famous company. Write 2 or 3 sentences about this company, but do not give its name. It will be a guessing game.( Подумайте о какой-нибудь всемирно-известной компании. Напишите 2-3 предложения о ней, но не называйте компанию. Это будет игра на догадку).

Модуль 1. Step 2.

1.Look at the organization structure of Forever Young Ltd.(Посмотрите на организационную структуру компании Forever Young Ltd.)

BOARD OF DIRECTORS

Chairman

MANAGING DIRECTOR

PRODUCTION FINANCE MARKETING ADMINISTRATION

Mngr. Mngr. Mngr. Mngr.

Planning R&D Accounts Financial Sales Personal

Mngr. Mngr. Mngr. Controller Mngr. Mngr.

Advertising Public Training

Mngr. Relations Mngr.

Mngr.

The Managing Director runs the company and is accountable to the Board of Directors.

The Finance Manager reports to the Managing Director.

The Accounts Manager is under the Finance Manager.

2.Tell to whom the following people report.(Cкажите, кому подчиняются следующие люди).

Sales Mngr. Marketing Mngr.

PR Officer R&D Mngr.

(Public Relations Officer) (Research and Development)

Advertising Mngr. Financial Controller

Training Manager Personnel Mngr.

Planning Mngr. Administration Mngr.

For example: The Sales Mngr. reports to the Marketing Mngr.

3.Can you match the jobs and departments with their Russian equivalents?(Соотнесите названия должностей и отделов с их русскими эквивалентами).

1.Board of Directors a.отдел маркетинга

2.Chairman b.директор-распорядитель

3.Managing Director c.коммерческий директор

4.P&R(Public Relations)Officer d.бухгалтерия

5.Chief Accountent e.плановый отдел

6.Sales Mngr. f.Председатель

7.Sales Department g.сотрудник по связям с общественностью

8.Finance Department h.главный бухгалтер

9.Accounts/ Accounting Dpt. i. Совет директоров

10.Advertising Dpt. j.отдел сбыта, коммерческий отдел

11.Training Dpt. k.отдел исследований и развития

12.Planning Dpt. l.финансовый отдел

13.Marketing Dpt. m.отдел рекламы

14.R&D ( Research & Development) Dpt. n.отдел обучения и подготовки кадров

15.Administration Dpt. о.отдел снабжения

16.Distribution Dpt. р.производственный отдел

17.Packaging Dpt. q.отдел кадров

18.Production Dpt. r.отдел упаковки товара

19.Purchasing Dpt. s.отдел административного управления

20.Personnel Dpt. t.отдел распространения продукции

4.This is the list of new appointments at Forever Young Ltd.(Это список новых назначений в Forever Young Ltd.)

Name

Position

Responsibilities

Ms Falco

Marketing Mngr.

market research, sales promotion

Mr Norman

R&D Mngr.

new product development

Mr White

Assistant Personnel Mngr.

recruitment, training

Mr Snow

Far Eastern Sales Representative

sales in Japan

Mr Low

Assistant Sales Manager

sales in EC


Discuss the new appointments like this (Составьте диалоги по образцу):

- Who looks after market research and sales promotion?

takes care of take care of = look after

is responsible for is responsible for = is in charge of

is in charge of

-Ms Falco. She is the Marketing Manager.

5.Give the English for:

Исследование рынка__________________________________________________________

Разработка продукции________________________________________________________

Продвижение товара на рынке______________________________________________

Руководить_____________________________________________________________________

Возглавлять____________________________________________________________________

Отвечать за что-либо_________________________________________________________

Отчитываться перед кем-либо______________________________________________

Подчиняться кому-либо______________________________________________________

6.What are these people responsible for?(За что ответственны эти люди?)

Chief Accountant recruitment

Personnel Mngr. new product development

Production Mngr. finance

R&D Mngr. publicity

Marketing Mngr. product launch

PR Officer market research

For example: Personnel Mngr. is responsible for recruitment.

7.You work at Antispy Products Ltd. Draw the organization chart of your company. Explain the company structure to your partners.

(Вы работаете в компании Antispy Products Ltd.Начертите организационную схему вашей компании.Расскажите о структуре компании вашим партнерам.)

8.Answer the questions.

  1. Who runs the company?

  2. Which department is responsible for advertising?

  3. Who takes care of the company’s finance?

  4. Which department manufactures the products?

  5. Who looks after new product development?

  6. Which department sells the products?

  7. Which department sends the products to the customers?

  8. Who is in charge of recruitment?

  9. Who is the Managing Director accountable to?

  10. Which department packs the products?

9.Present Simple or Present Progressive?(Проверим грамматику).

  1. What company( to be)_______you with?—I ( to work)______________at Orange Computers.

  2. Can Isee the Personnel Manager?—I’m afraid, you can’t. He (to have)_______________ lunch now.

  3. At the moment Forever Young Ltd.(to launch)_____________ a new product.

  4. Every year our company (to put)____________ a brand new washing machine on the market.

  5. Hurry up, please.The taxi(to wait )____________outside.

  6. Nestle ( to produce)______________chocolate and food products.

  7. This week Mr Green( to work)________________ in our London Office.

  8. Mr Brown (to have)____________ a meeting. Could you call a little later, please?

10.Can you put in the right preposition?(Вставьте нужный предлог )

    1. Jim Filby looks ____________UK sales promotion. He is accountable______ the MD.

    2. The Marketing Manager is responsible ______ market research and reports ____the MD.(Managing Director)

    3. The Assistant Personnel Manager is responsible ____recruitment and training and is____thr Personnel Manager.

    4. Mr Norman____ charge____new product development.

    5. Our company specializes____high-quality clothes.

    6. What company do you work____?