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3. Read the text again and answer the following questions.

1. Why did David Arnold start making critical comments about Marks & Spencer in his talk?

2. How did the audience react?

3. How did he interpret the audience’s reaction – and respond?

4. What ‘awful error of judgement’ did the senior director bring to his attention in the coffee break?

5. How did David Arnold respond to this piece of news?

6. With hindsight, what was the true significance of the audience’s body language?

SPEAKING

1.Comment on the following statements. In your opinion are they:

a) essential b) helpful c) unhelpful for a successful presentation?

1 Tell a joke at the beginning.

2 Speak more slowly than you normally do.

3 Smile a lot.

4 Involve the audience.

5 Invite questions during the presentation.

6 Always keep to your plan.

7 Move around during your presentation.

8 Use a lot of gestures to emphasise important points.

9 Stand up when giving your presentation.

2. Work in pairs and discuss what is better to read or to speak a presentation. Think about the advantages and disadvantages of these two approaches to giving a presentation.

3. a) Today most presenters prefer to use PowerPoint. What are the advantages of using such a tool? Work in groups and prepare tips which can help you to make perfect slides. Present your ideas to the class.

b) Look again at the perfect slide characteristics and try to guess the meaning of the letters in the acronym SLIDE. Some hints are given (see the appendix 2 for detailed information).

S_ _ _ _ _ _

L – _ _ _ _ at a person

I – _ _ _ _ _ _ _ _ _ _ _

D – droning not

E – _ _ _ _ _ _ _ _

4. The first step you need to do at the beginning of your presentation is to get audience’s attention. There are different ways how you can do that. Match the techniques below to the examples.

a) tell a story c) ask a question

b) offer an amazing fact d) state a problem

1 I wonder if any of you here know the answer to this question: What’s the most popular holiday destination in Europe for people under the age of 25?

2 When I was on holiday a few years ago in Greece, the owner of a tavern told me that in 20 years’ time, the village where he lived would be a popular tourist resort.

3 Let me give you a statistic: 92% of Americans do not own a passport. Consider the opportunity this presents to travel industry.

4 We’re facing a crisis with our market share. What are we going to do about it?

5. Choose one of the presentation situations below. Prepare four different openings using the techniques above or you can think about the most appropriate beginning for each situation.

1 Your company is developing a small car aimed at women.

Audience: a group of car dealers.

2 Your bank wishes to encourage young people to save money.

Audience: a group of students.

3 Your firm has produced a new lamp with unique features.

Audience: a group of buyers at a trade fair.

READING 3

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