Ex 7. Listen to the conversation between two friends and mark the statements as true (t) or false (f).
1. Katie goes to the supermarket with her parents every week.
2. Katie thinks that if s safe to buy goods on the Internet.
3. Goods that Katie orders online sometimes get lost in the post.
4. Ron is happy to buy something that he's only seen in a photograph.
5. Ron and Katie agree that returning items is a disadvantage of online shopping.
6. Katie is going to help Ron choose a present for his brother.
Writing
Ex 8. Write a short paragraph about yourself (50 words). Include:
how much money you get
where you get your money from
what you spend your money on
whether you are good with money
Speaking
Ex 9. Work in groups. Discuss the following statement, give your reasons.
The art is not in making money, but in keeping it.
Grammar in use
Ex 10. -ing form/to -infinitive/infinitive
Read the problem page letter and reply. What's Andrew's problem? What does Claire suggest?
Your problems... Solved!
Dear Claire,
I'm always broke! I love being sociable and I'd like to go out shopping more with my friends but I've never got any money. I s don't mind working but I live in a small town and there just aren't many part-time j jobs. Is there anything I can do? Help me! Andrew, 16, Cardiff
Don't despair, Andrew! How about doing some odd jobs around your neighborhood like cleaning windows or cars if you want to earn some extra cash? You'll have more money and help your neighbours out, too! Let me know how you get on!
b) Use the structures to complete the rules (1-7) with: to -infinitive, infinitive without to or -ins form.
1. preposition +….. 2 . verb of preference (like/love/ hate/enjoy) +……
3. would love/like/hate, etc +……4. modal verb (can, will, must, etc) +…..
5. can't stand/help/imagine, look forward to, don't mind +….
6. want, can't wait, remind +…. 7. let, make +….
Ex 11. Put the verbs in brackets into the correct form. Compare with your partner.
1. Do you mind… (help) me with some jobs today, Sam? 2. I'm not keen on ....(read) prefer (watch) TV. 3. I must .... (finish) this essay tonight. I have to hand it in tomorrow. 4. He left without…..(say) goodbye. 5. I'd hate ….(do) archery. 6. Brian really enjoys. …(Play) hi 7. Please let me….(go) out tonight! 8. The story made me…(cry). 9. Remind me……(see) to it tomorrow 10. Would you like……(go) now?
Ex 12. Use the phrases to complete the sentences: don’t mind, likes, wants, enjoys, hates, be alone, sail, be on time, work long hours, eat Chinese or Indian food
1. She never travels by ship. She…..
2. He always works overtime. He…..
3. Mary is afraid of large groups. She …
4. Bob is never late. He …..
5. You decide! I….
Ex 13. Use the words below to make true sentences about your attitude to food shopping: look forward to, can't help, can't imagine, can, let, want
Speaking
Ex 14. Look at the two photos, which show different ways of shopping. Compare and contrast them, including the following points: availability / opening hours, prices, deliveries staff, guarantees
Lesson 3.1.3. Food Advertising
Reading
Ex 1. Complete the summary of the advertising techniques by matching the descriptions to the correct heading. Be careful! One heading doesn't have a description.
Advertisers use several recognisable techniques in order to convince the public to buy a product. These may include:
■repetition ■ bandwagon_____________
■testimonials ■ pressure_______________
■association ■ advertising slogans_______
By implying that the product is widely used, advertisers hope to convince potential buyers to 'get on the bandwagon.'
Some advertisers concentrate on making sure their product is widely recognised. To that end, they simply attempt to make the name remembered through repetition.
By attempting to make people choose quickly, and without long consideration, some advertisers hope to make rapid sales. 'Buy now, before they're all gone!'
Advertisers often attempt to promote the superior quality of their product through the testimony of ordinary users, experts, or both. 'Three out Advertisers often attempt to associate their product with desirable things, in order to make it seem equally desirable. The use of attractive models, picturesque landscapes, and other similar imagery is common. 'Buzzwords' with desired associations are also used.
of four dentists recommend ... .'
This approach often involves an appeal to authority.
(Дворецкая О.Б. Business English. – Обнинск: Титул, 2009)
Ex 2. Work in groups of three or four. Think of examples of advertisements which correspond to each technique. Which technique works best in your opinion?
Writing
Ex 3. In pairs, write two or three advertising slogans you have recently heard.
a) Do you like them? Why do you remember these slogans?
b) Have you ever bought or used the products they advertise?
Ex 4. Read the article, and give it a title.
It was one of the most enduring advertising slogans in the history of confectionery, but now the 47-year-old 'Have a Break - Have a KitKat' is to be abandoned.
The snack's maker, Nestle Rowntree, said it was dumping the catchprase which has been a favourite of generations, because it no longer shifts the chocolate bar. The firm says it is replacing it with a new slogan 'Make the most of your break' in a new campaign starting next month. KitKat's famous tagline was first used with the chocolate bar's debut TV advert in 1957.
Nestle Rowntree decided to make the change after extensive market research showed that while most people knew the slogan, it had little effect in convincing them to buy the product, which is made in the firm's York factory.
A company spokeswoman said: 'We are introducing a new advertising campaign to consolidate KitKat's position as one of the UK's best-selling chocolate bars.'
'It reinforces KitKat's ownership of key snacking occasions, and offers consumers a fresh reason to buy the brand for these occasions.'
Earlier this year, the firm announced that sales dipped last year despite KitKat remaining Britain's favourite chocolate snack.
But the spokeswoman said sales had picked up recently, pointing to a ten percent rise in the last eight weeks.
(Stephen Brook, The Guardian, Tuesday August 3, 2009)
Ex 5. Answer the questions.
1. What has happened to the KitKat slogan? Why? 2.What was the decision based on?
3. Is KitKat still popular in Britain? How do you know?
Language in use
Ex 6. Find the words or phrases in the text which mean:
a business activity which involves collecting information about what goods people buy and why.
people who buy and use products or services.
a short easily-remembered phrase used by an advertiser.
a type of product made by a particular company.
very popular, bought by many people.
a series of actions intended to achieve a particular result.
Ex 7. Complete the sentences with the words and phrases from Ex. 5.
1. If you want to succeed in business you should think of the changing needs of
2.I think can help us decide where to advertise our new product.
3.This mobile phone is last month's…model.
4.We need a catchy……for a new advertising ……...
5.What ………..of computers do you think is the most reliable?
Ex 8. Match the words with their definitions. Translate them.
a) a piece of paper advertising a product, service or event, that is given to people on the street or delivered to their homes
(informal) an advertisement
an advertisement on the television or radio
a large piece of paper, usually with a picture on it, used for advertising
a large outdoor sign used for advertising, usually placed in a busy area
1.commercial 2. Billboard 3.poster 4.flyer 5.ad
Speaking
Ex 9. Look at the picture, and discuss the questions in pairs.
1.What is being advertised?
2.What kind of job is offered?
3.What is the purpose of the advertising campaign?
4.Do you think the advertising compaign is successful?
5.Have you ever seen an unusual advertisement? Describe it.
Listening
Ex 10.You are going to hear a radio report on advertising. Listen and tick (/) the five sentences which have the same meaning as statements in the report.
Some people wrongly believe they are not influenced by advertising.
Most of us like taking part in opinion surveys.
There's too much advertising on TV.
Most customers know popular advertising slogans.
The music played in supermarkets has a marketing role.
The smell of fresh bread makes people buy more food.
Supermarket customers usually buy more than they need.
Very few people make shopping lists.
If you go shopping when hungry, you'll buy too much food.
Children prefer going shopping to going on a picnic.
Grammar in use
Ex 11. Complete the following passage using a gerund or infinitive. Use the following verbs: decide, reflect, build, set up, appear, create put, bring make, transform, return, change, expand, lunch, drink