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Essentials of Business English full.doc
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Module 3

accurate/inaccurate

acquisition

advantageous

bank loan

big fish

borrower

business plan

competent/incompetent

consortium

corporate strategy

credit facilities

decision-making

down-market approach

drawback

economic/un(non-)economic

economies of scale

exclusive rights for smth

expansion strategy

expertise

exploiting

external factors

fashionable/unfashionable

fashion-conscious customer

fierce competition

finance

financial planning

global reach

growth-rate

honest/dishonest

hostile takeover

in the black

in the red

increase

informal/uninformal

informed/misinformed

innovation

innovative

innovator

internal factors

joint venture

legal/illegal

legible/illegible

loan

local partner

long-term strategy

loyal customer

main rival

managed/mismanaged

management skills

market share

merchandise

merger

mind’s eye

mission

mission statement

objective

on a shoestring

on board

opportunities

organized/disorganized

output

overdraft

patient/impatient

personal loan

personnel

possible/impossible

practical/impractical

pre-share price

pre-tax profit

product range

production capacity

productivity

product-line

proposed takeover

purpose

qualified personnel

razzmatazz

recoverable/irrecoverable

regular/irregular

Resources

revocable/irrevocable

sales revenue

sales revenue per employee

sales revenue per square meter

satisfied/dissatisfied

scale

segment

sense of purpose

share price

staff turnover and absenteeism

start-up capital

stock level

stores-retailers

strategic management

strategic plan

strategy

strengths

successful/unsuccessful

SWOT analysis

takeover

takeover battle

takeover offer/takeover bid

target consumer

technology

the outlook (for the organization) is bleak

threats

through thick and thin

to be wrong in

to acquire

to adopt a strategy

to apply/to pursue a strategy

to be a good buy for investors

to be interested in smth

to be on prime sites

to boom

to borrow

to break into

to carry out

to concentrate on smth

to congratulate on smth

to cut prices

to delegate

to depend on smth

to draw up

to extent

to face a problem

to feel the pinch

to gain the trust of smb

to get decent service

to get off the ground

to get round

to grab a share of the market

to grow

to have a me-too approach

to have the knack of offering smth

to innovate

to insist on smth

to join forces

to lack a clear image

to lend

to lose market share

to maintain good profit margins

to make a killing

to make a point of smth

to make ends meet

to merge

to muscle in

to offer goods at giveaway/high prices

to pull out

to receive decent service

to rent space on a concessionary basis

to revive somebody’s fortune

to set up

to spring up

to succeed in

to take pleasure in

to take the initiative

to think over

to underestimate

to underprice

to update

to upgrade

to work out

to work out/to plan a strategy

trust

underpricing

up-and-coming

updated

upgraded

upgrading

up-market image

venture capital

weaknesses

well-off (customers)

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