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Essentials of Business English full.doc
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  1. Discuss the following issues in relation to the Coca-Cola article:

  1. What are the possible dangers of a company constantly introducing new product lines?

  2. Why is there little growth in the cola market? Add to the ideas in the text.

  3. What measures do you think Coca-Cola could take to improve sales? Evaluate the following possibilities:

a) give the product a more contemporary look, re-evaluate its image

b) expand its product range - if so, how?

c) sell into new markets

d) undercut its competitors

e) use more merchandising

f) change its promotion strategy

Language Development

  1. Fill in the table with the forms of the verbs as well as their definitions that are given below.

simple past

past participle

meanings

rise

raise

arise

  1. to occur / come into being/appear/become evident

  2. to increase/go up/reach a higher level

  3. to obtain/generate/acquire/collect/support

  4. to bring up/put forward/mention/

  5. to reach a higher position/rank/

  6. to put up/cause to increase/make higher

  7. to heighten /extend/intensify

  1. Complete the following sentences with an appropriate form of the verbs from the table above.

1. The chairman ………… the question at the next meeting.

2. Some unexpected difficulties have …………

3. The company’s turnover has ………… steadily in recent years.

4. In business, it is often necessary to ………… finance for new projects.

5. I would like to ………… an important point here.

6. She ………… to a senior position in a very short time.

7. The government has ………… interest rates.

8. This situation will not ………… next year.

9. We cannot afford to ………… salaries.

10. Unemployment continues to ………… steadily.

11. The problem …………

12. The campaign succeeded in … awareness of the issue within the business community.

  1. Complete the following passage with the correct forms of the words in the box below.

arise (v) rise (n) rise (v) raise (v)

A serious problem has ..................... (1) in my company. Because the cost of living ..................... (2) by 6 % last year, management decided to ..................... (3) the salaries of all the staff. For this reason, they gave everyone a ..................... (4) of £10 a week. However, later on, they had to pay for this by ..................... (5) the prices of all our products by 10%. Such a large..................... (6) in prices made our products uncompetitive. So now, management is talking of lowering our salaries again!

  1. Fill in the table with the forms of the verbs as well as their definitions that are given below.

simple past

past participle

meanings

lay

lie (state)

lie (tell lies)

    1. to put smth or someone down in a flat position.

    2. to describe a state of being in a horizontal position.

    3. to say something that is not true.

  1. Complete the following sentences with an appropriate form of the verbs from the table above.

1. We………… a new carpet throughout the house.

2. We’ve been …………artificial glass on the new path.

3. I was so tired yesterday that I just …………on the bed all morning.

4. I found his CV …………on his briefcase.

  1. Fill in the table with the definitions of the verbs given below.

meaning

speak

talk

  1. for formal speeches when a person in authority is addressing an audience.

  2. to refer to languages.

  3. for long conversations.

  4. in some expressions.

  1. Complete the following sentences with the verbs “speak” and “talk”.

1. I’m going to ………… to my customers about our services.

2. Before the election the president …………to the nation on television yesterday.

3. He …………English with an accent.

4. We were up half the night …………-ing.

5. Could you …………up.

6. You are …………nonsense.

7. I’d like …………about our new advertising campaign.

  1. The phrases “make a decision”, “take into account” and “solve a problem” are examples of collocations. This refers to words which are frequently grouped together. Complete the following sentences with appropriate verbs to make collocations.

1. Although our company wants to expand rapidly, we must..................... in mind that we have limited cash to do so.

2. It is important to ..................... into account all options before..................... a decision.

3. The Financial Director has ..................... the conclusion that we must reduce costs by 10%.

4. Finally, the Chairman ..................... his opinion about the matter. After we had listened to him, we were able to ..................... to an agreement.

5. Patricia ..................... an interesting suggestion at the meeting.

6. If we don't come up with new products, we ..................... the risk of falling behind our competitors.

7. Our chairman is too old for the job. Some of the directors have ..................... pressure on him to resign.

8. The writer has ..................... some recommendations in his report.

9. What conclusion have you ..................... from the facts given in his letter?

10. I have ..................... a great deal of thought to our financial problems.

11. After five hours' negotiation, we finally ..................... agreement.

12. I don't want to ..................... action until I've heard everyone's opinion.

Grammar in Use

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