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Essentials of Business English full.doc
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  1. Give a brief presentation on one of the following topics.

1. Imagine that you are a high-ranking manager in your company. Outline your company's performance in the last year, comparing it with the previous year.

2. Imagine that you are a sales manager in your company. Outline the performance of one of your products, or of a product you are familiar with. Compare it with the competition and list the special features that permit clients / customers to do particular things.

3. Imagine that you are the Foreign Secretary of your country, and you are trying to gain access into some international trading organization. Emphasize how well your country has been performing, to justify entrance into the organization.

Pair work

Corporate Sponsorship

  1. Corporate sponsorship is big business. Companies give money to sporting, cultural and charitable organizations as a way of bringing the company's name and products to the attention of a wider public. In some companies it is the board’s responsibility to take such kind of decisions.

Student A and Student B

Your company has decided to spend a large sum of money on some kind of sponsorship. You and your partner have been made responsible for recommending the best option to the Board. You have shortlisted three possible organizations you could sponsor. The cost of each option is approximately the same. You are now in a meeting with your partner to decide on the best option.

File 1

The football club in the city where your company is based has just lost its sponsor after going down from the national first to the second division at the end of the last season. Now the club is desperately looking for a replacement. The manager has been sacked and replaced by a well-known ex-international player with no previous managerial experience. There are no new players in the team. The club has large debts. Advanced sales of season tickets are poor and some people are saying that the number of spectators next season could be 20% down on last year. However, sponsorship would give your company excellent opportunities for advertising the company logo on the team shirt, in the weekly match programme and around the ground. You can expect two or three home matches to be televised live during the season. There are also good opportunities for corporate hospitality at home matches.

File 2

The government has reduced the grant it normally gives to your local city orchestra which as a result will have to disband if it is unable to find money from another source. In fact, you have already been approached by a committee of local art lovers, including some representatives from the city council, seeking your help. The orchestra currently does not have a permanent conductor. The average age of the players (who are employed on a part-time basis) is 49. The orchestra normally gives six to eight concerts per year, almost always in the Town Hall and another two or three during the city's annual cultural festival. One or two of these concerts might be broadcast on national radio each year. The orchestra has a regional rather than a national reputation but has traditionally been central to local cultural life. Some people say its programmes are too conservative: it rarely plays twentieth century music. Sponsorship would put your company name on concert programmes and on all promotional literature. You would have free tickets for all concerts to offer to clients and prospective customers.

File 3

Your city is the base for a young troupe of dancers who, in a short period of time, have gained a reputation for exciting choreography and innovative technique. One national newspaper critic hedled them as 'the most exciting development in modern ballet in the last twenty years.' The troupe is especially popular with young people: some of their most enthusiastic fans had never previously been to a performance of ballet. So far they have managed on a shoestring budget but are now receiving invitations to perform elsewhere in the country and even abroad, and they need money to invest in rehearsal rooms, to pay an administration manager, and so on. At the moment they have no permanent headquarters. The troupe are now actively looking for a sponsor and would be willing to incorporate the sponsor's name into their own name. Their activities are not, however, without controversy: there have been complaints about political bias in the themes presented in the dancing and some people have been shocked at what they see on the stage. You know that one of the Board members is unhappy about his teenage children attending their performances. On the other hand, you have been advised privately that the troupe could have an international reputation within the next ten years.

Student B starts the discussion

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