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Файл:Essentials of Business English full.doc
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- •Business and Businesses
- •Vocabulary Building
- •Circle the correct answer to each question.
- •Complete the crossword using both the above-studied vocabulary and your background business English.
- •Use the words in the box once each to complete the paragraph below. Beware that the stressed syllable changes:
- •Complete the following sentences with the correct form of the words in italics.
- •Trace the difference between the words and word combinations. Then, complete the sentences with the suitable word making necessary changes.
- •Trace the difference between the words and word combinations. Then, complete the grid below. Put a tick if the word on the left can be used with the word in the top column.
- •Complete the sentences with the suitable word making necessary changes.
- •Standard of Living - threshold of material security measured by the availability of resources to an individual, family, or society.
- •Find a corresponding definition for each phrasal verb.
- •Complete the following sentences, using suitable forms of the verbs in the box below.
- •Guess the meaning of the idioms.
- •Use the idioms to complete the following sentences.
- •Translate sentences from Russian into English using the vocabulary of the unit.
- •Management and Managers
- •Defining Management
- •Here are some definitions of management and the role of managers. Complete the sentences with the words from the box. Choose the best definition and give reasons for your choice.
- •The role of managers
- •Now, check how well you understood the main points of the text by answering the following questions.
- •Now, try to put the theory about manager’s functions you have read above into practice.
- •Management qualities
- •Discuss as a class giving your reasons.
- •Look at the list of adjectives in the box and either translate them into Russian using a dictionary or explain the meaning of each adjective in English:
- •The right man for the job
- •Here we suggest you getting acquainted with a realistic management situation which managers regularly face.
- •Instructions
- •Fill in the gaps in the following sentences using the words from the box.
- •Listen to the following conversations and note down the main points discussed (you may wish to use the prompts as you listen).
- •In pairs discuss the main points managers should consider when they take on new personnel.
- •You see the following advertisement in an international newspaper. Write a suitable letter in reply to it and enclose your curriculum vitae.
- •Corporate Structure and Legal Status
- •Vocabulary Building
- •Vocabulary Practice
- •Which terms refer to organizations that control another company, and which refer to companies whose shares are held by another company?
- •Look at the four diagrams showing corporate relationships and complete each sentence with one of the terms below.
- •Use each term in the box to complete the paragraph.
- •Read the information about the four companies below and say which matches each of the terms in the box.
- •Structuring your business
- •Find words in the text that have the following meaning:
- •Answer the following questions on the text:
- •Fill in the missing words in the table and then make up four sentences using any of them.
- •Complete the sentences using the words from the table above.
- •These pairs of words often cause problems. Choose the correct alternative for each sentence.
- •Match the following verbs and nouns with the correct definitions.
- •Complete the following sentences, using suitable verbs and nouns from the list above.
- •Read the sad story of Pedro Brown.
- •Translate sentences from Russian into English using the vocabulary of the unit.
- •Company Structure and Levels of Management
- •Square Hole Engineering Inc. Has four white-collar grades and four blue-collar grades. Write the names of all eight grades in the list, from the top (1) to the bottom (8).
- •One of the most important tasks for the management of any organization employing more than a few people is to determine its organizational structure, and to change this when and where necessary.
- •Organization structures
- •Now, check how well you understood the main pioints of the text by answering the following questions.
- •Now, try to put the theory about organization structure you have read above into practice.
- •Levels of Management
- •Organization Chart
- •Sometimes the structure of management in a company can depend on the country it operates in. Read about managers, executives and Directors in the uk and the usa.
- •M anagers and executives: uk
- •Managers and executives: us
- •Job Titles
- •Look at the list of job titles in the box and either translate them into Russian using a dictionary or explain the meaning of each word combination in English:
- •Departments
- •In order to operate effectively as an organization every manager should be aware not only of his/her responsibilities, but also of activities of people in other departments.
- •Imagine, the organization is in trouble. Match the problems (a-l) with the correct departments (1-12) and then discuss as a class how these problems could be resolved.
- •Company Organization
- •Company organization is sometimes described in an organization chart or organigram, often a simplified diagram showing areas of responsibility for key personnel.
- •Imagine that you are involved in one of the situations described below. Write an appropriate memo to the person indicated.
- •Business Strategy
- •Vocabulary Building
- •Vocabulary Practice
- •Look at the terms in the box and find two terms that refer to:
- •Are the following statements true or false?
- •Use the terms in the box to complete the paragraph.
- •Match the business strategies with the situations below.
- •Read these short passages about advantages and disadvantages of joint ventures, mergers, local partners and takeovers. Can you add any other?
- •Complete the sentences using the negative adjectives from the table above.
- •Trace the difference between the words and word combinations.
- •Write yes or no in the boxes in order to check your understanding of the notions.
- •Complete the sentences with overdraft, credit facilities, loan, borrow, lend and their derivatives:
- •Trace the difference between the words and word combinations. Then, complete the following sentences with the verbs to update, to upgrade, to update and their derivatives.
- •Complete the following sentences using suitable items from the box below.
- •Read the text about management of high-tech firms and complete the passage with the correct form of the words below.
- •Complete the following sentences with the correct phrasal verbs below.
- •Answer the following questions in any way you wish using the verbs in brackets.
- •Rewrite the following sentences without changing their meaning. Use the verbs or phrases in italics followed by the correct prepositions and make any other necessary changes.
- •Guess the meaning of the idioms.
- •Complete these short passages with the idioms from the table above.
- •Dot.Com success
- •Translate sentences from Russian into English using the vocabulary of the unit.
- •Top Management
- •Strategic Management
- •Now, mark the following statements True or False.
- •Top management - planning and strategy
- •Now check how well you understood the main points of the text above. Number the following ideas 1-8, depending on the order in which they appear in the text.
- •Answer the following questions.
- •What, in your opinion, are the mission and purpose of the following organizations?
- •Now, try to put the theory about top management responsibilities you have read above into practice. Read the case study and then try to answer the following questions:
- •Consider Computex, the high-technology company mentioned above. Note down some of its strengths, weaknesses, opportunities and threats.
- •The Business Plan
- •It is usually the work of entrepreneurs who are, in fact, top managers of their companies to make up business plans.
- •Choose some companies or service organizations that you know well. Then, in each case, discuss:
- •Mission Statement
- •The Benson group is a chain of department stores in the usa. Its chief competitors are Hi-Mark and Levinson Brothers.
- •Instructions
- •Listen to the following conversation and complete the company profile below.
- •Listen адаin and identify the phrases or expressions in the conversation which mean the same as the following:
- •Stocks, Shares and Executives
- •Vocabulary Building
- •Common Collocations
- •Common Collocations
- •Common Collocations
- •Vocabulary Practice
- •Read the sentences and underline the correct term.
- •Look at the list of shares and answer the questions.
- •Use the information in the table above to write sentences about the seven companies listed there. One has been done as an example.
- •Use the terms in the box to complete the paragraph.
- •The diagram shows who controls a public limited company. Use the terms in the box to complete it.
- •Use the terms in the box to complete the paragraph.
- •Which of the following people are likely to be on the board of directors of a company?
- •Match each of the roles (1-4) to the correct definition (a-d).
- •Complete each sentence with correct form of the word in capital letters. In some cases you will have to make a negative form.
- •Make or Do? Complete each sentence with the correct form of ‘make’ or ‘do’.
- •Choose the best alternative to complete the sentence about investment.
- •Trace the difference between the words ‘earnings’, ‘income’ and ‘revenue’. Then, complete the following sentences with these words.
- •Earnings are the sums of money earned by working. The word ‘earnings’ is always in the plural form. ‘Earnings’ is used in the expressions earnings per share and price/earnings ratio.
- •Find a corresponding definition for each phrasal verb and idiomatic expression with ‘put’.
- •Rewrite the following sentences, replacing the words in italics with phrasal verbs or idiomatic expressions from the list above. Make any other necessary changes.
- •Complete the following sentences with phrasal verbs and idiomatic expressions from the list above. Make any other necessary changes.
- •Translate into English using the vocabulary of the unit.
- •The Board of Directors
- •The board of directors Responsibility, Role, and Structure
- •Ownership Structure and Its Impact on the Board of Directors
- •Now check how well you understood the main points of the text above.
- •Incentives or rewards? Work in pairs and try to work out some proposals for the Board o Directors.
- •F inancial statements
- •Listen to the introduction to a chairman's statement to his company's shareholders and answer the questions below.
- •Give a brief presentation on one of the following topics.
- •Corporate Sponsorship
- •Profit and Loss Account
- •Rise and Fall
- •Vocabulary Building
- •Common Collocations
- •Common Collocations
- •Common Collocations
- •Vocabulary Practice
- •Put each of the verbs showing change into the correct place in the table.
- •It's a game of more bubble for your bucks
- •Find words or phrases in the text above with the same meaning as the following:
- •According to the text, are the following true or false?
- •Discuss the following issues in relation to the Coca-Cola article:
- •Fill in the table with the forms of the verbs as well as their definitions that are given below.
- •Complete the following sentences with an appropriate form of the verbs from the table above.
- •Fill in the table with the forms of the verbs as well as their definitions that are given below.
- •Replace the words in italics in the following sentences with phrasal verbs from the box below.
- •Complete the following sentences with the phrases below.
- •Below are some phrases each containing the word spot. Match the phrases with the correct definitions.
- •Complete the following sentences with suitable phrases from the list above.
- •Complete some more sentences with phrasal verbs and expressions with “spot”:
- •Translate sentences from Russian into English using the vocabulary of the unit.
- •Decision-Making
- •So it's time to decide - are you decisive? Answer these questions and try to analyze the results. How Decisive Are You?
- •Now check how well you understood the main points of the text above. Decide whether the following statements are true or false.
- •Try to summarize the text. Use the following points as a guide:
- •Work in groups of two or three.
- •Toshiba sets up microwave factory in plymouth
- •Organizational Culture
- •Vocabulary Building
- •Common Collocations
- •Common Collocations
- •Common Collocations
- •Vocabulary Practice
- •One of the word pairs refers to an organization’s beliefs and values, and the other three word pairs are examples. Which are which?
- •Choose the correct answer:
- •Read the statement and put the three statements below into the right order.
- •Use the words in the box to complete the paragraph.
- •Look at the figures and answer the questions.
- •Read the statement and answer the questions that follow it.
- •Read the paragraph and use a word or phrase from the text to complete the sentences.
- •Read and note the ways to increase productivity of staff. Power to the people
- •According to the text, what is the main way that ‘empowerment’ can be achieved?
- •Write definitions for the following concepts mentioned in the text - use your own words:
- •Summarize the advantages and disadvantages for managers and for employees of empowerment – use information from the text and add any ideas of your own.
- •Trace the difference between the word combinations ‘on time’ and ‘in time’. Then, complete the following sentences with these words.
- •We often use prefixes to modify the meaning of an adjective. Study some of the most common prefixes and their meanings. Then, try to recall some more words with these prefixes.
- •Match a prefix to an adjective in the box below. Then complete the sentences with the newly-formed adjectives.
- •Study the meaning of the verbs in the box below and complete the following sentences using suitable forms.
- •Guess the meaning of the idioms.
- •Complete the following sentences, using suitable verbs, phrases and expressions from the table above.
- •Translate sentences from Russian into English using the vocabulary of the unit.
- •Communications
- •Did you know?
- •Read these facts and discuss the most surprising ones with your partner.
- •Do the quiz about communications, choosing more than one answer where appropriate. Then discuss your answers in groups.
- •Check out what kind of relationship you have with your partner by choosing answer for each of the questions below. Then look at your score. How well are you communicating?
- •Communication is vital for every business as we need to give and get information, maintain relationships, discuss problems, arrange meetings, etc. However, the process of communication is not easy.
- •Communications
- •Now check how well you understood the main points of the text above. Number the following ideas 1-8, depending on the order in which they appear in the text.
- •Discuss the main points of the text “Communications” in groups.
- •Now, try to put the theory about communications you have read above into practice. Read the following conversation and then try to answer the questions below.
- •Imagine, you are in charge of the in-house magazine in your company. What do you do in these situations?
- •Read the following situation and discuss in groups:
- •Instructions
- •Each member of Superservice's management should meet one of the supermarket opponents.
- •Supermarket opponents president - the oldchester preservation society
- •Owners of small businesses (two roles)
- •Member of the public
- •Head teacher - oldchester primary school
- •Local resident
- •Supermarket opponents
- •Listen to the following conversation and complete Gina’s notes about her job offer.
- •Listen again and fill in the gaps in these sentences from the conversation.
- •Leadership Styles
- •Vocabulary Building
- •Common Collocations
- •Common Collocations
- •Common Collocations
- •Vocabulary Practice
- •Put these four terms into the correct place in the table.
- •Choose the correct answer to each question.
- •Tick the three words or phrases that match each style of leadership depicted below.
- •Which book would be useful for each of these people?
- •Read the text about management ability and answer the questions.
- •W ho are (or were) these famous businesspeople? Use collocations from Vocabulary Building to describe them.
- •Read and note skill a manager needs to be a good leader. Packages and premier executive
- •Find words or phrases in the text which have the same meaning as the following.
- •According to the text, are the following statements true or false?
- •Discuss the following issues in relation to the article.
- •Put each of the following suffixes in its correct place in the sentences below.
- •Explain the meanings of the following words and phrases.
- •Put each of the following suffixes in its correct place in the sentences below.
- •Explain the meanings of the following words and phrases.
- •Put each of the following suffixes in its correct place in the sentences below.
- •Explain the meanings of the following phrases.
- •What expressions do you know with the word market? Below is a quick quiz.
- •Below are some adjectives and nouns with the prefix self-. Study them and, if necessary, check their meanings in a dictionary. Then use them to complete the following sentences.
- •Match the following verbs and nouns with the correct definitions.
- •Complete the following passages with words from the list above.
- •Study the meaning of the following idioms. Then, put each of the following colloquial words or phrases in its correct place in the sentences below.
- •Complete the colloquial similes below with the correct items from the following list.
- •Translate sentences from Russian into English using the vocabulary of the unit.
- •Leaders: Born or Made?
- •Work in groups of three or four. Each member of the group should choose a famous leader, either living or dead. Follow the instructions to share and find out something new about leaders.
- •1 Never; 2 Occasionally; 3 Frequently; 4 Always
- •Analysis:
- •Leadership in management is very often associated with certain personal “leadership” qualities a manager should possess.
- •Leadership
- •Now check how well you understood the main points of the text above. Complete the following sentences, using your own words.
- •1 Never; 2 Occasionally; 3 Frequently; 4 Always
- •Analysis:
- •Read the situation about Textafabrik, a clothing manufacturer. Then imagine, you are a member of the company’s top management. Follow the instructions below and try to show your leadership skills.
- •Instructions
- •Now, try to put the theory about leadership you have read above into practice. Read the following case study. Then, working as one group, consider the following questions and discuss them.
- •Final Test Variant 1
- •Choose the alternative that best suits the context.
- •Complete the sentences with appropriate prepositions.
- •Match the words with their translation.
- •IV. Translate from Russian into English.
- •V. Complete the text with the words given in the box.
- •Final Test Variant 2
- •Choose the alternative that best suits the context.
- •Complete the sentences with appropriate prepositions.
- •Match the words with their translation.
- •Translate from Russian into English.
- •V. Complete the text with the words given in the box.
- •Wordlists
- •Module 3
- •Module 4
- •Module 5
- •Module 6
- •Module 7
Translate sentences from Russian into English using the vocabulary of the unit.
Они выпускают широкий ассортимент товаров, который очень трудно рекламировать как единую торговую марку.
В этом году доход от продаж данной серии продуктов превысил 20 миллионов.
Последний отчет указывает на увеличение темпов экономического роста в течение первой половины финансового года.
Чтобы сохранить и увеличить нашу долю на рынке, мы стремимся сделать нашу продукцию конкурентоспособной по цене и дизайну.
В связи с повышенным спросом на данную продукцию, мы решили расширить производственные мощности.
Достаточное количество финансовых ресурсов, квалифицированный персонал и отсутствие конкурентов являются идеальными условиями для основания компании.
Недавно наш менеджер разработал новую рыночную стратегию, однако мне кажется, что он недооценивает нестабильность финансового рынка.
В связи с продолжительной болезнью он был вынужден передать все свои полномочия на подписание новых контрактов своему заместителю.
Самый большой недостаток нашей компании это отсутствие эксклюзивных прав на данный вид продукции.
Мы взяли себе за правило приезжать на вокзал за полчаса до отправления поезда.
Мы заинтересованы в привлечении рискового капитала из Турции.
Я настаивала на занижении цен на залежалый товар, чтобы избежать полного банкротства.
Я нахожу удовольствие в общении с клиентами «лицом к лицу».
Он не прав, говоря, что мы не должны концентрировать свое внимание на данном вопросе.
Наш директор приказал всем подчиненным тщательно обдумать все варианты новой стратегии, направленной на увеличение производительности.
Чтобы прорваться на азиатский рынок, необходимо предложить им новый товар.
Коллеги, я поздравляю Вас с этим достижением! Нам удалось завоевать доверие покупателей в кратчайшие сроки!
Он добился успеха в бизнесе, т.к. он обладает всеми основными управленческими умениями.
Он стал важной персоной в большом бизнесе и любая компания мечтает, чтобы он присоединился к их команде.
Переговоры сдвинулись, наконец, с мертвой точки и мы надеемся, что нам больше не придется подсчитывать, сколько нам необходимо рублей, чтобы свести концы с концами.
Module 3
Unit 2
Top Management
Lead-in
Strategic Management
S
trategic
management is how a business tries to achieve its goals, using any
available resources. The Billy Goats Gruff is a Norwegian fairy
story about three goats that fight for their freedom against a
monster – and win.
Big Billy Goat Gruff: 'We are here and we - First... then ... then ... finally...
want to go there. We need a strategic plan.'
- I'm going to eat you up. - I'm going to eat you up.
- No! My brother is coming soon and - No! My brother is coming soon and
he's bigger than me. he's bigger than me.
- Okay! You can go! - Okay! You can go!
- I'm going to eat you up. - Aaagh!
- Oh, no you're not! - Success!
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