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  1. Answer the following questions in any way you wish using the verbs in brackets.

1. What does a firm often have to do if it is not successful in a market? (pull out)

2. What do you do if your main competitor is doing better than you in the market? (work out)

3. After you have made a deal with an overseas agent, what do you usually do? (draw up)

4. How can you find out if there will be a demand for a product you wish to develop? (carry out)

5. What can you do if the demand for your products in your home market is saturated? (break into)

  1. Rewrite the following sentences without changing their meaning. Use the verbs or phrases in italics followed by the correct prepositions and make any other necessary changes.

1. We always try to give good service to our customers. (make a point)

2. 'I'm delighted you have kept within your budget,' said the Chairman to our Advertising Manager. (congratulate)

3. The Managing Director said, “The new product must be launched by January”. (insist)

4. Marks and Spencer are making a special effort to sell fashionable clothes for young people. (concentrate)

5. We are pleased when our customers are satisfied. (take pleasure)

6. The owner doesn't want to sell the business at the moment. (interested)

7. I don't agree with our Chief Executive when he says we should expand the range of our products. (wrong)

8. We are considering breaking into new markets. (think)

9. He is sure that the bank will lend him the money for future development. (depend)

10. Marks and Spencer have always been able to forecast accurately what their customers want. (succeed)

Business idioms

  1. Guess the meaning of the idioms.

1. make ends meet

a) important people

2. make a killing

b) begin to feel poor

3. get off the ground

c) actively involved

4. on a shoestring

d) make a big profit quickly

5. feel the pinch

e) imagination

6. in the red/black

f) start to be successful

7. mind’s eye

g) pay for necessities

8. on board

h) with little money to spend

9. big fish

i) in debt/credit

  1. Complete these short passages with the idioms from the table above.

Dot.Com success

Two young entrepreneurs, who started a new Internet business two years ago, have today sold the business for £3 million. Jenny Curtis, co-founder of Slimmm.com, says, “Everyone thinks we've _______________, but it was hard work. For the first 18 months we couldn't __________________ - I couldn't even buy a new pair of socks! When the business finally _____________, we worked 18 hours a day for six months”.

B .I.G. IN THE RED

Profits are down this year for the multinational B.I.G. Co, and figures show the company is _________________. B.I.G.'s chief executive says, “A slowdown in the world economy means that a lot of companies are ____________________________. Many are cutting their expenses and trying to operate _________________________, but we're big enough to keep going normally, and we'll be back ______________________ next year.”

When Herman came to Britain to work, he spoke good English but did not know many idioms. One day at work someone said, “Don't disturb the manager. She's meeting some ___________________ from New York.”

“Big fish?” Herman asked.

“Yes, she's got a new project and she wants to get them __________________________”.

As Herman reached for his dictionary of English idioms, an -extraordinary picture formed in his ___________________.

Consolidation

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