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Vocabulary Practice

  1. Look at the terms in the box and find two terms that refer to:

a) two or more companies working together b) an increase in the size of the business

c) gaining control of another company d) coming together formally or informally

acquisition expansion join forces consortium

grow the business merge joint venture takeover

  1. Are the following statements true or false?

a) In a consortium, the companies concerned continue to exist independently of each other.

b) Only one company invests in a joint venture.

c) A merger is intended to be temporary.

d) In a takeover, one of the companies may not like the idea of union.

e) During an acquisition, one company may be taken over by another.

f) Local partners are businesses which are based in a company's local area.

g) If a company joins forces with another company, one company takes control of the other.

  1. Use the terms in the box to complete the paragraph.

local partner global reach business strategy expansion strategy

A common _____________________ designed to increase market share is selling into new markets. It can be quite difficult to break into an overseas market, and finding a _____________________ can be very helpful. Their knowledge of local conditions makes it easier for the company to establish itself. If a company pursues such an ___________________ aggressively they will eventually have an international presence or _____________.

  1. Match the business strategies with the situations below.

takeover joint venture local partner

a) Cool-Cola is a British company. They would like to launch their product in Japan, and would like a Japanese company to help them to do this. They need a _____________.

b) Supersavers is an ailing supermarket chain. BigFood plans to buy enough shares to take control of the company. It is planning a _______.

c) Max and Sarah have put their money together to develop a new computer game for the British market. This is a ______________.

  1. Read these short passages about advantages and disadvantages of joint ventures, mergers, local partners and takeovers. Can you add any other?

a A joint venture is often a particularly effective way of exploiting complementary resources and skills, with one firm, for example, contributing new technology and products and the other providing marketing expertise and distribution channels.

b The main advantages of such a merger is that the new company has a larger market share and has reduced the number of competitors in the market. Greater economies of scale should occur if they are both producing similar products. However consumers may be faced with less choice.

c Mr Cha said local knowledge was extremely important. Knowing the subtle differences between what goes on in one place compared to another could be the difference between making or breaking a project. ‘That’s why I want a local partner’.

d From the firm’s point of view a takeover can be advantageous because it may enable the firm to reduce production and distribution costs, acquire brand names, expand its existing activities or move into new areas, or remove troublesome competition and increase its market power.

  1. Find words or phrases in the texts which have the same meaning as the following:

  1. getting a benefit from (para. a)

  2. knowledge (para. a)

  3. methods (para. a)

  4. savings which are the result of being able to produce things in large numbers (para. b)

  5. beneficial, a good thing (para. d)

  1. Match the texts a, b, c, d with the statements below:

a) This company wants to work with a company in another country in order to help them do business there more effectively.

b) This company wants to buy more shares in another country in order to take control of it.

c) This company wants to combine with another company and become one new company.

d) This company wants to work with another company in a business or project.

  1. What are the benefits of the following types of business strategy, according to the texts?

a) joint ventures

b) mergers

c) local partners

d) takeovers

Word building

  1. Very often we use prefixes such as dis-, il-, im-, ir-, mis-, un-, to create negative forms of adjectives. Use a good dictionary or your background knowledge to form the opposites and then complete the rest of the table.

Verb

Noun

Adj. positive

Adj. negative

honest

legal

patient

accurate

regular

managed

economic

organized

legible

possible

competent

revocable

informed

fashionable

satisfied

practical

informal

recoverable

successful

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