- •Высшего профессионального образования «Сибирская академия государственной службы»
- •080105.65 — Финансы и кредит; 080103.65 — Национальная экономика; 080107.65 — Налоги и налогообложение
- •1.1. Correct the sentences using the models given above:
- •1.2. If you work or have work, you have a job. Work is also a place where you do your job.
- •1.3. Complete the text with one of the prepositions given be-fore:
- •1.4. Learn the following word combinations:
- •1.5. Write about each person using words in bold type given before and the words in brackets. The first one has been done for you.
- •2.1. Complete the sentences with expressions from the texts above:
- •2.2. The aircraft engineer talks about his work. Complete his statements with expressions in the previous text.
- •2.3. Complete this table with the words from the texts above:
- •3.1. Look at this list of things that motivate people and tick the things Marie and Tom mention:
- •3.2. Answer the questions:
- •3.3. Choose five rewards or benefits from the list in Exer-cise 3.1. Number them in order of importance to you. Explain your order to another student.
- •3.4. Choose one of these jobs, or another job you know about:
- •4.1. Which person (1–5) is most likely to do each of the five things (a–e)?
- •4.2. Learn all these words which are used in front of ‘job’ and ‘work’:
- •4.3. Five people talk about their jobs. Match the jobs (1–5) to the people (a–e) and put the words in brackets into the correct grammatical forms:
- •4.4. Answer the questions:
- •4.5. Write a description for the job you would like and say why you feel you are suitable for it.
- •5.1. Remember the word combinations with the noun ‘stress’:
- •5.2. Answer the questions:
- •6.1. Match the statements (1–4) to the findings in the survey given in Text 6:
- •6.2. Answer the questions:
- •1.1. Complete the following sentences:
- •1.2. Match the phrases (1–4) with their definitions (a–d) af-ter it:
- •1.3. Choose the right variant and explain your choice:
- •1.4. Answer the questions and then, in groups of two or three, compare your answers:
- •2.1. Answer the questions beginning with ‘What’:
- •2.2. Correct the mistakes in the sentences 1–6 using words in bold type from the previous text:
- •2.3. Read articles about 3 companies, think of their titles and discuss their activities in groups:
- •2.4. Read the dialogue in pairs, act and make your own one using phrases in bold:
- •3.1. Find the adjectives (1–5) in the article. Match them with the word (a-e) that has a similar meaning:
- •3.2. Look at the following lists of positions and organiza-tions and answer the questions below. Then, in groups of two or three, compare your answer:
- •3.3. Match up the words on the left with the definitions on the right:
- •3.4. Read this information about managers and executives in the us and match each task (1–6) to the manager most likely to be responsible for doing it:
- •3.5. Complete the following sentences using suitable words or phrases from the box below:
- •3.6. Discuss the following questions in groups:
- •4.1. Fulfil the following tasks:
- •4.2. Complete each sentence with the present perfect of the verb in brackets and a time marker ‘for’ or ‘since’:
- •4.4. Complete the text using the words from the box. There are two words which you don’t need to use:
- •4.5. Complete this article about Vivendi by putting each of the verbs in brackets into the past simple. Most of the verbs are irregular:
- •Vivendi: 150 years of history
- •4.6. Make a project on one of the suggested problems:
- •5. ‘The Most Famous Company Abroad’. 6. ‘The Most Famous Russian Company’.
- •1.1. A management consultant is talking about meetings, using expressions from the dialogue given above. Put what she says into a logical order:
- •1.2. Remember the following word combinations with ‘meeting’:
- •1.3. Replace the underlined expressions with the appropri-ate forms given before. In some cases more than one verb is pos-sible:
- •1.4. Meetings come in all shapes and sizes, of course. Mem-orize the following types of them:
- •1.5. At which type of meeting would you be most likely to hear each of these things?
- •1.6. Answer the questions:
- •2.1. Replace the underlined phrases in this article with the correct expressions given above:
- •I don’t know how to chair a meeting!
- •2.2. Match the verbs (1–7) with the nouns (a–g) that they go with:
- •2.5. Here are some tips for speaking in meetings. Which ones do you agree with?
- •2.6. Match the words and phrases (1–7) with the definitions (a–g):
- •2.7. Look at some things that people say about speaking in meetings. Tick the ones you agree with then compare your an-swers with a partner:
- •3.1. Read and remember the standard phrases which people may use at meeting:
- •3.2. Which of these expressions are correct? Correct the mistakes:
- •3.3. Make these invitations to speak less aggressive and more natural:
- •4.1. Put the extracts from this newspaper report of a public meeting into the correct order:
- •4.2. Answer the questions:
- •4.3. Complete the dialogue using the words given below:
- •4.4. Answer the questions:
- •1.1. Answer the questions:
- •1.2. Complete the sentences using the words:
- •1.3. Match the terms (1–3) and their definitions (a–c):
- •1.4. Read the information about Follet’s theory of man-agement, give it the title and answer the questions:
- •1.5. Agree or disagree with the following using ‘nothing of the kind’, ‘wrong’, ‘not at all’ or ‘right’, ‘true’, ‘I agree with you’:
- •1.6. Complete the paragraphs adding your own ideas:
- •2.1. Agree or disagree with the following sentences:
- •2.2. Complete the following sentences with these words:
- •2.3. Open the brackets, choosing a necessary word:
- •2.4. Fill in correct prepositions:
- •3.1. Match the sentence beginnings (1–7) with the correct endings (a–g):
- •3.3. Match different leadership styles (1–9) with their defi-nitions (a–h):
- •3.4. People in charge of big business empires may be re-ferred to, especially by journalists, as magnates, moguls or ty-coons. Who are (or were) these famous businesspeople (a–f)?
- •3.5. Discuss the following questions with your partner:
- •3.6. Complete the following article with your own ideas. Be ready to make a project ‘a Manager of the XXI century’:
- •4.1. Find words or phrases in the text which mean the same as the following:
- •4.2. Fulfil the following tasks:
- •4.3. Rewrite the following sentences, replacing the words in italics with words and phrases from the box below. Make any oth-er necessary changes:
- •4.4. Complete the following sentences with the correct word or phrase (a, b, c, d):
- •4.5. Read and act the dialogue translating phrases in bold into English:
- •1.1. Replace the underlined phrases with correct forms of words and expressions from the texts above:
- •1.2. Answer the questions:
- •1.3. Choose the correct alternatives given below (a, b or c) to complete the text. Then say: a) what a company personnel de-partment does; b) what a person looking for a job does.
- •2.1. Correct the italicized words in the following sentences using the words from the text above:
- •2.2. Study the following speech patterns. Mind the use of prepositions:
- •2.3. Are these jobs generally considered to be highly skilled, skilled, semi-skilled or unskilled? Each expression is used twice:
- •2.4. These words are usually used in job advertisements. Learn the characteristics of people companies usually look for:
- •2.5. Complete these extracts from job advertisements using the words given above:
- •2.6. Answer the questions:
- •3.1. Answer the questions:
- •3.2. Find the English equivalents for:
- •4.1. Chose the right variants:
- •4.2. Complete the sentences with the words from the text:
- •4.3. Match these terms with their definitions:
- •4.4. Answer the questions:
- •1.1. Complete the following sentences:
- •1.3. Match these sentences (1–9) with their endings (a–I):
- •1.4. Read the information and fill in correct prepositions ‘out’, ‘at’, ‘in’, ‘about’:
- •1.5. Match the words below with their definitions:
- •2.1. Answer the following questions beginning with ‘Who’:
- •2.2. Complete the passage below using the appropriate words or phrase:
- •2.3. Match the terms and their definitions:
- •2.4. Read the information and decide how successful the mix coherency and mix dynamics are in the examples below (1– 5). Use the four Ps or the four Cs to explain your answers:
- •3.1. Match English words from the text (1–8) with their Russian equivalents (a–р):
- •3.2. Complete the article using the words in bold. There are two words which you don’t need to use:
- •3.3. Read the sentences, translating words in bold into Eng-lish:
- •3.4. Agree or disagree with the following statements. Prove your opinion:
- •4.1. Choose the right variant:
- •4.2. Complete the advertisement for holiday apartments by choosing the correct words:
- •4.3. Find the answer to these questions in the information on Peter Hull below:
- •4.4. Complete the passage below using the appropriate words or phrases from the box:
- •4.5. Discuss the following questions in groups
- •5.1. Answer the questions:
- •5.2. Match the following aspects of a promotional mix (1–4) with their definitions (a–d):
- •2. Personal selling 3. Sales promotion 4. Public relations
- •5.3. Read the information and match the sentences (1–3) to the correct words (a–c).
- •5.4. The following sales promotion techniques are often used to stimulate sales. Give examples of these techniques that you know. Use the list of products:
- •5.5. Complete the marketing collocations in sentences 1– 10 with the following words (a–j):
- •1.1.Lookat thetext abovetofindtheanswerstothecrossword:
- •1.2. Read the text and remember the basic definitions:
- •1.3. Answer the questions.
- •2.2. Complete the sentences with appropriate forms of ‘fi-nance’. There are two possibilities for one of the gaps:
- •3.1. Read the profit and loss account for a uk company. All the figures are pounds sterling. Say if the statements below are true or false:
- •3.2. Translate the following into English:
- •4.1. What kind of asset is each of the following? Which three are not assets?
- •4.2. Use the correct forms of words in brackets to complete these sentences:
- •4.3. Complete the assets table for a uk company with the expressions from the text above, and the relevant figures, using the following information:
- •4.4. Using the information from the text and in the table above, decide if these statements about Paradigm’s assets are true or false:
- •4.5. Think of an organization you are interested in. What are its main assets? Which of them could be shown on its balance sheet?
- •5.1. Say if these statements are true or false:
- •5.2. This is the other half of the balance sheet given above. Complete the assets table with the expressions from the text, and the relevant figures, using the following information:
- •5.3. Using the information in the text and in the table above, decide if these statements about Paradigm's liabilities are true or false:
- •6.1. Put the paragraphs of this article in the correct order. The first is a and the last is e, but the other paragraphs are in a different order:
- •6.2. Complete the sentences with appropriate forms of expressions from the article above:
- •6.3. Should there be obligatory rotation of auditors as rec-ommended by some regulators?
- •1.1. Agree or disagree with the following statements:
- •1.2. Complete the sentences using the following adjectives:
- •2.1. Answer the questions:
- •2.2. Match the economic functions of banks (1–4) with their definitions (a–d):
- •2.3. Match up the terms on the left with the definitions on the right:
- •2.3. Read the information and decide if the sentences are true (t) or False (f):
- •3.1. Answer the questions:
- •3.2. Match up these terms with the definitions below:
- •3.3. Read these short texts (1–3) and choose their titles (a–c). Discuss them in groups:
- •3.4. Read the dialogue in parts and answer the questions given below:
- •3.5. Choose the right answer:
- •4.1. Find the Russian equivalents for the following:
- •5.1. Find words in the text which are similar in meaning to these words or phrases:
- •5.2. Translate from English into Russian:
- •5.3. Discuss in groups. Think about different ways of bank-ing and think about these questions.
- •1.1. Translate the expressions from English into Russian:
- •1.2. Complete the song lyrics in box a with a phrase from box b:
- •1.3. Circle the best answer: a), b), c) or d):
- •1.4. Money serves as a medium of exchange, a standard of value and a store of value. Match the definitions (1–3) with their explanations (a–c):
- •1.5. Fill the gaps in the sentences below with the words and expressions. There are two expressions, which you don’t need to use:
- •1.6. Match these notions (1–5) with their definitions and examples (a–e):
- •2.1. Do you agree with the following?
- •2.2. Complete the texts using the words in the box:
- •2.3. Match the names of currency with the country where they are used:
- •2.3. Fill in the correct word derived from the word in bold:
- •3.1. Which words would you use to describe: a) John Sut-ter; b) one of the Forty-Niners?
- •3.2. Put the lines of this summary in the correct order:
- •3.3. Match the beginnings (a–g) with the ends of the sen-tences (1–7):
- •4.1. Complete the sentences, adding your own ideas:
- •4.2. If you possess a large amount of money, what are the advantages and disadvantages of the following?
- •4.3. Read the information on good and bad points of saving money. What do you think about it?
- •4.4. Match the questions and answers. Express your own ideas on the problems discussed:
- •4.6. Test your money expressions. Choose the correct option in the sentences below and say what each underlined money ex-pression means. Refer to a dictionary if you need to:
- •5.1. Agree or disagree with the following statements using the previous texts:
- •5.2. Make the following words negative by using one of the following prefixes: de-, dis-, im-, in-, un-
- •5.5. Match the following terms (a–f) with their definitions (1–6):
- •5.6. Discuss the following questions in groups. Be ready to write an essay on one of these problems:
- •1.1. Choose the correct expressions from the text to com-plete the following:
- •1.2. Would you like to start a business? What sort? Where would you get the capital?
- •2.1. Correct the eight mistakes in italics in this article, us-ing expressions from the text above:
- •2.2. Look at the text above and say if these statements are true or false:
- •2.3. What is your country’s main financial centre? Is it in the capital or another city?
- •3.1. Complete this financial report using expressions from the text above:
- •3.2. Use expressions from the text above to describe:
- •3.3. Is it usual in your country for ordinary people to own shares? Do people follow the stock market closely?
- •4.1. Pay attention to the usage of the following words and word combinations. Give their Russian equivalents:
- •4.2. Translate into English using the words and word com-binations from the text:
- •5.1. Find in the text the English for:
- •5.2. Translate the following into English using the words and word combinations from the text:
- •6. Investment choices: risk and reward
- •6.1. Answer the questions.
- •1.2. Using the information from the text, decide if these statements are true or false:
- •1.3. Answer the questions:
- •3. Characteristics of a good tax system
- •3.1. Answer the questions:
- •3.2. Find in the text English equivalents for:
- •4.1. Answer the questions.
- •4.2. Translate into English.
- •Валерия Викторовна Давыдова Марина Ивановна Ковалёва
- •080105.65 — Финансы и кредит; 080103.65 — Национальная экономика; 080107.65 — Налоги и налогообложение
4.1. Chose the right variants:
a) Which of these 1) statements 2) gives the best summary of 3) the text above?
b) Mark these 1) statements T (true) or F 2) (false) accord-
ing to the in-formation in 3) the text.
a global company needs to recruit globally; the Internet will revolutionize the way new employees are recruited;
engineering is the discipline of the future.
DaimlerChrysler is the largest employer in Baden-Wurttemburg.
DaimlerChrysler employs more people in Baden-Wurttemburg than in other parts of Germany
The company plans to increase its investment in research and development.
Find the part 4) of the text that gives the cor- 5) rect infor-mation. 6)
7)
DaimlerChrysler uses Internet in its recruit-ment campaigns.
BMW is a more attractive company to work for.
Not enough students study engineering in Germany.
DaimlerChrysler is planning to set up its own technical university.
4.2. Complete the sentences with the words from the text:
1) Due to rapid expansion the company had to carry out an extensive … to hire new employees.
2) In … very few people knew much about the Internet.
3) Many companies now … new job vacancies on the Inter-net and in the press simultaneously.
4) Our recruitment campaign was so successful that we had over 100 … for each job.
5) We usually invite about 5 per cent of those who apply to come for … so we can meet them in person.
6) An MBA is one of the best … for an international man-agement job.
4.3. Match these terms with their definitions:
1) mainstay
2) global reach
3) set to soar
a) an influence that makes something happen
b) people who want to enter a training program
c) a new and imaginative
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4) impetus
5) broadened the spectrum of job opportunities
6) blanket invitation 7) a novel campaign
8) would-be trainees
way to recruit
d) having a presence all over the world
e) an offer open to everyone
f) about to increase a lot
g) increased the range of possible jobs
h) most important part of something
4.4. Answer the questions:
a) What are the most popular subjects to study at universities and colleges in your country? Why?
b) If you wanted to find out about job opportunities or vacan-cies at a large company or international organization, how would you do it?
4.5. You have seen a list of jobs advertised on the Internet by an international manufacturing company — they want to re-cruit people for technical, commercial and administrative posi-tions. Write a letter of application, specifying which kind of va-cancy you are interested in and mentioning your relevant qualifi-cations and experience.
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UNIT VI. MARKETING
1. WHAT IS MARKETING?
Text 1
Read the text and remember the definitions in bold: Marketing tends to be seen as a creative industry, which in-
cludes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research. Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are will-ing to buy. The American Marketing Association (AMA) states, ‘Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organiza-tion and its stakeholders’.
Therefore good marketing must be able to create a ‘proposi-tion’ or set of benefits for the end customer that delivers value through products or services. To market a product is to make a plan based on this combination and put it into action. A marketer or marketeer is someone who works in this area. Marketer can also be used to describe an organization that sells particular goods or services.
Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of rela-tionships with existing customers (base management). Trying to convince a market segment to buy something they don’t want is extremely expensive and seldom successful. Marketers depend on insights from marketing research, both formal and informal, to de-termine what consumers want and what they are willing to pay for. Marketers hope that this process will give them a sustainable com-petitive advantage. Marketing management is the practical appli-cation of this process. The offer is also an important addition to the 4P's theory.
Within most organizations, the activities encompassed by the marketing function are led by a Vice President or Director of Mar-keting. A growing number of organizations, especially large US
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companies, have a Chief Marketing Officer position, reporting to the Chief Executive Officer.