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1.1. Answer the questions:

1. What does the word ‘management’ mean?

2. Is management the process of leading and directing all or part of an organization?

3. Modern management consists of a number of separate branches, doesn’t it?

4. When did modern management as a discipline begin? 5. What economists do you know?

6. Is strategic management the highest or the lowest level of managerial activity?

7. Marketing management is the practical application of mar-keting techniques, isn’t it?

8. It is analysis, planning, implementation and control of pro-grams designed to create, build and maintain mutually beneficial exchanges with target markets.

9. What type of management deals with the planning of products at all stages of the product lifecycle?

10. What are the duties of the performance manager and the employee in performance management?

11. How do you understand the phrase: ‘Production man-agement’s responsibilities are summarized by the ‘five M’s’: men, machines, methods, materials and money’? Give your own ideas on the question discussed.

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1.2. Complete the sentences using the words:

Product planning, organization’s strategy, performance standards, manufacturing production, corporate strategy, product marketing activities, product management, performance, perfor-mance appraisal

1. From a practical perspective, … is an occupational do-main which holds two professional disciplines: product planning and product marketing.

2. This is because the product's functionality is created for the user via product planning efforts, and product value is presented to the buyer via …

3. A good … should integrate an organization’s goals, poli-cies and tactics into a whole.

4. In … manager is responsible for product and process de-sign, planning and control issues involving capacity and quality, and organization and supervision of the workforce.

5. Employee is the person whose … is managed.

6. An … must be appropriate for its resources, circumstanc-es and objectives.

7. … are written statements describing how well a job must be performed.

8. The aim of … is to ensure that goods are produced effi-ciently to the satisfaction of the customer at the right price, of the right quality, in the right quantity, at the right cost and on time.

9. … is a process of assessing, summarizing, and develop-ing the work performance of an employee.

10. … and product marketing are very different but due to the collaborative nature of these two disciplines, some companies per-ceive them as being one discipline, which they call product man-agement.

1.3. Match the terms (1–3) and their definitions (a–c):

1. Application performance management (APM). 2. Business performance management (BPM).

3. Operational performance management (OPM).

a) is a set of processes that help businesses discover efficient use of their business units, financial, human and material re-sources;

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b) refers to the discipline within systems management that focuses on monitoring and managing the performance and availa-bility of software applications;

c) focus is on creating methodical and predictable ways to improve business results, or performance, across organizations.

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