- •Unit 1 types of business organisations
- •Vocabulary (part 1)
- •1. Read the following words
- •2. Read and translate the following groups of words
- •3. Learn these words and word combinations by heart
- •Sole proprietor
- •Language practice and Speaking
- •10. Fill in the blanks using the words below
- •11. Translate from Russian into English
- •12. Make up sentences
- •13. Fill in the gaps with the prepositions
- •14. Put the questions
- •15. Answer the questions
- •16. Retell the text “The sole proprietor”. Text b
- •17. Read and translate the text
- •The partnership
- •Language practice and Speaking
- •18. Find out advantages and disadvantages of the form of business described.
- •19. Work in pairs and discuss advantages and disadvantages of the two forms of business: sole proprietor and partnership. Text c
- •20.Read and translate the text
- •The joint stock venture
- •2. Read and translate the text (part 1) management: six basic steps in decision making Step 1: Define the Problem
- •Step 2: Determine the Objective
- •Vocabulary (часть 2)
- •7. Remember the following words and word combinations by heart.
- •8. Read and translate the text ( part 2) management: six basic steps in decision making Step 3: Explore the Alternatives
- •Step 4: Predict the Consequences
- •Language practice and Speaking
- •9. Answer the following questions for general understanding
- •10. Define the following in English
- •11. Answer the following questions judging on your own experience
- •Vocabulary (часть 3)
- •12. Remember the following words and word combinations by heart
- •13. Read and translate the text ( part 3) management: six basic steps in decision making Step 5: Make a Choice
- •Step 6: Perform Sensitivity Analysis
- •Language practice and Speaking
- •14. Answer the following questions for general understanding
- •15. Read the sentences and translate into Russian
- •16. Questions for the final discussion
- •Unit 3 marketing
- •Vocabulary ( часть 1)
- •1. Read and remember the words and combinations given bellow
- •2. Read and translate the text marketing research
- •Language practice and Speaking
- •3. Answer the following questions for general understanding
- •4. Read the following statements and find out what is not true about marketing research
- •5. Read the following words and word combinations and give definitions
- •6. Read these sentences and translate them into Russian
- •7. Read the following words and word combinations and find equivalents in Russian for them
- •8. Questions for the final discussion
- •Vocabulaty (часть 2)
- •9. Read and remember the words and word combinations given bellow
- •10. Read and translate the text channels of marketing
- •Language practice and Speaking
- •11. Answer the following questions for general understanding
- •12. Read the following statements and find out what is false
- •13. Read the following words and word combinations and give definitions
- •15. Questions for the final discussion
- •Vocabulary (часть 3)
- •16. Read and remember the words and combinations given bellow
- •17. Read and translate the text structure of marketing channels
- •Language practice and Speaking
- •18. Answer the following questions for general understanding
- •19. Read the following and find equivalents in Russian
- •20. Read the sentences and translate into Russian
- •21. Use the following to summarize the text
- •22. Work in small groups and discuss the steps of marketing research and marketing channels. For making notes Библиографический список
20. Read the sentences and translate into Russian
a) One can eliminate or substitute institutions in the channel arrangement.
b) When institutions are eliminated, their functions are shifted either forward or backward in the channel.
c) The term «flow» is somewhat more descriptive of movement, and, therefore, we tend to prefer it.
d) Collaborative relationships, or partnerships, occur through partnering.
e) A trend that is an outgrowth of partnerships is the seamless channel.
21. Use the following to summarize the text
a) to extent that; b) however; c) on extreme ends; d) a trend is that ...; e) smth. is related to smth.; f) the intent is to....
22. Work in small groups and discuss the steps of marketing research and marketing channels. For making notes Библиографический список
1. Английский язык для студентов заочной формы обучения (гуманитарные специальности): Учеб. пособие / Л.В. Хведченя, О.И. Васючкова, Т.В. Елисеева и др.- 2-е изд., перераб. и доп.- Мн.: Выш. шк., 1998.- 416 с.
2. Английский язык для инженеров: Учебное издание / Полякова Т.Ю., Синявская Е.В., О.И. Тынкова и др.- М.: Высш. шк., 1997.- 463 с.
3. Коваленко П.И., Агабекян И.А. Английский для экономистов.- Ростов-на-Дону: Феникс, 2001.- 352 с.
4. Португалов В.Д. Учебник по английскому языку. Economics.- М.: ООО «Издательство АСТ», 2002.- 303 с.
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ИД №06035 от 12.10.2001
Свод. темплан 2008 г.
Подписано в печать .2008. Формат 60х841/16. Бумага офсетная.
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