- •I. Key terms:
- •II. Vocabulary notes:
- •Identify, V.
- •Identification, n.
- •Implement, V.
- •Implementation, n.
- •III. Answer the following questions:
- •IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
- •V. Find English equivalents to the words and word combinations given below:
- •VII. Match the English and Ukrainian equivalents:
- •VIII. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •IX. Adjectives versus adverbs. Look at the following sentences:
- •X. Adjective modification. Look at the following sentence:
- •XI. Read the following statements about the role of marketing and give answers to the questions below:
- •XII. Translate the following text. Compare your translation with the original given in Text a.
- •XIII. Read and translate the following definitions:
- •П. Друкер
- •Ф. Котлер
- •Мефферт
- •Мефферт
- •XIV. Act as an interpreter for a and b:
- •XV. Read and summarize the following text: marketer profile Lee a. Iacocca of Chrysler Corporation
- •XVI. Role-play.
- •XVII. Action problem.
- •Introductory paragraph
- •The core marketing concepts
- •I. Key terms:
- •II. Vocabulary notes:
- •III. Answer the following questions:
- •IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
- •V. Find English equivalents to the words and word combinations given below:
- •VI. Memorize the following terms and use them in your own sentences:
- •VIII. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •IX. Synonyms and antonyms. Complete the following table:
- •X. Join the halves.
- •XI. Translate the following text and summarize it in about 50 words:
- •Is microsoft a marketer?
- •XII. Translate the following text:
- •XIII. Act as an interpreter for a and b:
- •XIV. Round-table discussion:
VII. Match the English and Ukrainian equivalents:
A. 1) agricultural commodities market |
1) зовнішній ринок |
2) black market |
2) міжнародний, євро-валютний ринок |
3) capital market |
3) внутрішній ринок |
4) commodity market |
4) am. неофіційний ринок цінних паперів; чорний ринок |
5) competitive market |
5) ринок конкуруючих продавців |
6) curb market |
6) ринок (довгострокового позичкового) капіталу |
7) domestic market |
7) фінансовий ринок |
8) Eurocurrency market |
8) фондова біржа |
9) Eurodollar market |
9) товарна біржа |
10) exchange market |
10) інвестиційний ринок |
11) financial market |
11) ринок облігацій; ринок довгострокового позігчкового капіталу |
12) foreign market |
12) валютний ринок |
13) investment market- |
13) чорний ринок |
14) stock market |
14) міжнародний євро-доларовий ринок |
15) bond market |
15) ринок сільськогосподарської продукції |
В. 1) advance advertising |
1) газетно-журнальна реклама |
2) bank advertising |
2) пряма споживча реклама |
3) billboard advertising |
3) банківська реклама |
4) consumer advertising |
4) попередня реклама |
5) direct advertising |
5) Ам. реклама на стендах5) Ам. реклама на стендах |
6) direct-mail advertising |
6) рекламування в комерційній пресі |
7) display advertising |
7) реклама, вибірково спрямована на певного споживача |
8) media advertising |
8) рекламування в транспорті |
9) reminder advertising |
9) пряма поштова реклама |
10) selective advertising |
10) споживча реклама |
11) trade advertising |
11) ілюстративна реклама |
12) transit advertising |
12) повторна реклама |
VIII. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
identify (2); define (2); definition; determine (2); accomplish; impact; implement; design, n. (2); design, v.; benefit (3); execution; executive; appreciate (2); appreciation (2); product.
1. He ___________ to start his own business.
2. The ___________ refused to become ___________ with the new political party.
3. If the marketer does a good job of ___________ consumer needs, developing good products, pricing, distributing and promoting them effectively, these goods will sell very easily.
4. The ___________ of marketing on society is more than economic.
5. The powers of a judge are ___________ by law.
6. What __________ this businessman to accept the offer?
7. This course of study is ___________ to help those wishing to study abroad.
8. When boundaries between countries are not clearly ___________ there is usually trouble.
9. The money is to be used for the ___________ of the poor.
10. A key point about this ___________ of marketing is that it views marketing as an exchange process.
11. He is the person who will never ___________ anything.
12. Write an ___________ of a new textbook.
13. The agreement was soon ___________.
14. This product has a number of ______________________ .
15. The land has___________ greatly since the new railway was built.
16. ___________ of faulty ______________________ will not sell well.
17. Whether by accident or ___________ he came too late to the meeting.
18. Members of this insurance society get medical ___________.
19. His intention was good, but his ___________ of the plan was unsatisfactory.
20. You can't ___________this book unless you read it with attention.