8. Политика учебной дисциплины:

Курс предусматривает практические занятия, а также самостоятельную работу обучающихся по данной дисциплине. Самостоятельная работа направлена на формирование у обучающихся умений и навыков практического решения задач, на развитие логического мышления, творческой активности, разговорной и письменной речи. Необходимо участие во всех видах контроля. Индивидуальная презентация представляет собой выступление, текст которого не превышает 5 листов. На презентацию будет выделено 5 минут для выступления и 5 минут для обсуждения результатов работы. Для высокой эффективности учебного процесса студент обязан соблюдать следующие правила:

Не опаздывать на занятия;

Не разговаривать во время занятий;

Отключать сотовые телефоны;

Содействовать коллективной работе.

Штрафные баллы за: пропуски занятий, опоздания, минус 1 балл за каждое нарушение.

Поощрительные баллы за: активную работу на занятиях; отсутствие пропусков, опозданий.

Glossary

To compute - reckon or calculate (a figure or amount)

PC – Personal computer

Desktop- the working surface of a desk

Device- a thing made or adapted for a particular purpose, especially a piece of mechanical or electronic equipment

Hardware- tools, machinery, and other durable equipment

CD – compact disk

DVD – Digital Versatile Disk

acid rain — rain that contains a high concentration of pollutants, chiefly sulphur dioxide and nitrogen oxide, released into the atmosphere by the burning of fossil fuels such as coal or oil

after-effect — an effect that follows after the primary action of something

disaster — a sudden accident or a natural catastrophe that causes great damage or loss of life

dump — a site for depositing rubbish

dustbin — a container for household refuse, especially one kept outside

Extract - remove or take out, especially by effort or force

establish (v)- set up on a firm or permanent basis

refinery- an industrial installation where a substance is refined

reverse-retain for future use

pump-a mechanical device using suction or pressure to raise or move liquids, compress gases, or force air into inflatable objects such as tyres

substance- the real physical matter of which a person or thing consists and which has a tangible, solid presence

viable- capable of working successfully; feasible

Product — anything, that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. It includes physical objects, services, persons, places, organizations, and ideas.

Service — any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything.

Target markets — a set of buyers sharing common needs or characteristics that the company decides to serve.

Wholesaler — a firm engaged primarily in wholesaling, i. e. in all activities involved in selling goods and services to those buying for resale or business use.

Retailers — business whose sales come primarily from retailing, i.e. all activities involved in selling goods or services directly to final customers for their personal, non-business use.

Middlemen — distribution channel firms that help the company find customers or make sales to them, including wholesalers and retailers who buy and resell goods.

Marketing research — the function, that links the customer, the consumer, and public to the marketer through information used to identify and define marketing opportunities and problems, to generate, refine and evaluate marketing actions; to monitor marketing performance, and to improve understanding of the marketing process.

Need — that which occurs when a person feels deprived of food, clothing, or shelter; the basic force that motivate a person to do something.

Want — a need that is shaped by a person’s knowledge, culture, and individual characteristics.

Demand — human wants that are backed by buying power.

Transaction — a trade between two parties that involves at least two things of value, agreed-upon conditions, a time of agreement, and a place of agreement.