- •I. Key terms:
- •II. Vocabulary notes:
- •Implement, V.
- •III. Answer the following questions:
- •IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
- •V. Find English equivalents:
- •VII. Match the Ukrainian and English equivalents:
- •VIII. Read and analyze the following discussion about the direction a certain company should take and give answers to the questions below:
- •IX. Opinion-giving. Look at the following sentences:
- •It's certain
- •X. Agreeing and disagreeing. Look at the following sentences:
- •XI. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •XII. Translate into English:
- •XIII. Act as an interpreter for a and b:
- •XIV. Consider the following chart and speak about the difference between the sales or production orientation, and the consumer or market orientation:
- •XV. Read the following text and give a short summary of it:
- •XVI. Round-table discussion:
- •XVII. Action problem:
- •XVIII. Case Study:
- •Strategic planning
- •I. Key terms:
- •IV. Vocabulary notes:
- •III Answer the following questions:
- •IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
- •V. Find English equivalents:
- •VIII. Read an edited extract from the Principles of Marketing (Kotler and Armstrong) and complete Charts 1 and 2.
- •Chart 1
- •IX. Sequence, Look at the following sentences.
- •X. Expressing purpose, look at the following sentences:
- •XI. Fill in the blanks from the words below. Translate the sentences into Ukrainian.
- •XII. Read the following text and summarize it in 100 words. The boston consulting group approach
- •XIV. Translate into English:
- •XV. Act as an interpreter for a and в
- •XVI. Look through the text and answer the questions given below.
- •Tier Three
- •Questions
- •XVII. Case Study.
- •Questions
XVI. Round-table discussion:
l. Do you feel all companies must be predominantly market-oriented?
2. Is there a danger that if a company is too market-oriented that it will ignore other ingredients of success such as efficient production?
3. Identify organizations in your country that practise the production concept, the product concept, and the selling concept. How could these organizations become more market-oriented?
Giving your opinion make use of the following helpful phrases:
To introduce opinions:
Well, I'd just like to say, that...
My attitude from the beginning was ...
My feelings about... Well, ...
I'd like to start by saying that...
I am glad to have the opportunity to ....
Perhaps I could begin by saying that...
To make a point:
I think that I should be frank and say that...
We should always remember that...
I can't make this point strong enough ...
To check a point:
Am I right in thinking that you are proposing ...
Right. If I am not mistaken, your policy is ...
Correct me if I am wrong, but what you are proposing is ...
To move on:
Perhaps we could move on to the next point (question) under discussion ...
That brings us to the next item on ...
XVII. Action problem:
How might your university practice the marketing concept? For example, how can it market itself to attract new students? Write a 250-word essay. Before writing the essay read the following information:
THE ESSAY TEST
Every student who has reached the college level is quite familiar with the process of taking tests. Many tests are short-answer tests; they ask students to respond by filling in blanks, matching, choosing correct terms, or writing words or phrases. The second major type of test is the essay test, on which students are asked to respond to questions by writing one or more paragraphs. These tests require that students be able to write effectively about the material they have learned. To write effectively on an essay test the student must remember &at the purpose of the essay test answer differs from the purpose of $e essay. The essay develops an argument; it presents the student's ideas about a subject and explains why the student has that position on фе subject: An essay test answer, on the other hand, is designed to demonstrate how much a student knows about a particular subject. An essay test answer is an attempt by the student to show that he or she grasps the ideas of other people.
The length and the form of an effective essay test answer will be determined by the individual question. Some answers will require only one paragraph; others will need several paragraphs. Whatever the case, every essay test taker begins to answer by turning the question into a statement:
Question: What are two major factors influencing the development of personality?
Immediate Answer: The two major factors influencing personality development are heredity and environment.
An immediate answer serves the same function as a topic sentence in a paragraph or a thesis statement in an essay. The rest of the answer will be sentences or perhaps paragraphs adding explanatory detail.
It is important for all beginning college writers to learn to write an effective essay test answer. No student can get credit for information that she knows if she can't demonstrate that she knows it.