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Файл:UNIT2 MARKETING MANAGEMENT AND STRATEGIC PLANNI...doc
X
- •I. Key terms:
- •II. Vocabulary notes:
- •Implement, V.
- •III. Answer the following questions:
- •IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
- •V. Find English equivalents:
- •VII. Match the Ukrainian and English equivalents:
- •VIII. Read and analyze the following discussion about the direction a certain company should take and give answers to the questions below:
- •IX. Opinion-giving. Look at the following sentences:
- •It's certain
- •X. Agreeing and disagreeing. Look at the following sentences:
- •XI. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •XII. Translate into English:
- •XIII. Act as an interpreter for a and b:
- •XIV. Consider the following chart and speak about the difference between the sales or production orientation, and the consumer or market orientation:
- •XV. Read the following text and give a short summary of it:
- •XVI. Round-table discussion:
- •XVII. Action problem:
- •XVIII. Case Study:
- •Strategic planning
- •I. Key terms:
- •IV. Vocabulary notes:
- •III Answer the following questions:
- •IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
- •V. Find English equivalents:
- •VIII. Read an edited extract from the Principles of Marketing (Kotler and Armstrong) and complete Charts 1 and 2.
- •Chart 1
- •IX. Sequence, Look at the following sentences.
- •X. Expressing purpose, look at the following sentences:
- •XI. Fill in the blanks from the words below. Translate the sentences into Ukrainian.
- •XII. Read the following text and summarize it in 100 words. The boston consulting group approach
- •XIV. Translate into English:
- •XV. Act as an interpreter for a and в
- •XVI. Look through the text and answer the questions given below.
- •Tier Three
- •Questions
- •XVII. Case Study.
- •Questions
Questions
1. Assess Maytag Corporation's current portfolio of businesses, classifying each business unit or product line. Which units should receive more emphasis, which should receive less? What other new products might Maytag add?
2. Develop a formal mission statement for Maytag that will help to guide the company and all of its units in the future.
3. Why has Maytag been so successful in the past in marketing its laundry appliances? Should it use its traditional strategy for its new product lines? Why or why not?
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