- •I. Key terms:
- •II. Vocabulary notes:
- •Identify, V.
- •Identification, n.
- •Implement, V.
- •Implementation, n.
- •III. Answer the following questions:
- •IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
- •V. Find English equivalents to the words and word combinations given below:
- •VII. Match the English and Ukrainian equivalents:
- •VIII. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •IX. Adjectives versus adverbs. Look at the following sentences:
- •X. Adjective modification. Look at the following sentence:
- •XI. Read the following statements about the role of marketing and give answers to the questions below:
- •XII. Translate the following text. Compare your translation with the original given in Text a.
- •XIII. Read and translate the following definitions:
- •П. Друкер
- •Ф. Котлер
- •Мефферт
- •Мефферт
- •XIV. Act as an interpreter for a and b:
- •XV. Read and summarize the following text: marketer profile Lee a. Iacocca of Chrysler Corporation
- •XVI. Role-play.
- •XVII. Action problem.
- •Introductory paragraph
- •The core marketing concepts
- •I. Key terms:
- •II. Vocabulary notes:
- •III. Answer the following questions:
- •IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
- •V. Find English equivalents to the words and word combinations given below:
- •VI. Memorize the following terms and use them in your own sentences:
- •VIII. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •IX. Synonyms and antonyms. Complete the following table:
- •X. Join the halves.
- •XI. Translate the following text and summarize it in about 50 words:
- •Is microsoft a marketer?
- •XII. Translate the following text:
- •XIII. Act as an interpreter for a and b:
- •XIV. Round-table discussion:
XVII. Action problem.
One of your friends who is a sociology major, has asked why you are studying marketing. Write a 100-word essay describing the benefits you expect to receive from studying marketing.
Before writing the essay read the following information:
TYPES OF WRITING EXPECTED AT THE UNIVERSITY
The most frequently assigned forms of writing at the university are the paragraph, the essay, the essay test, and the research paper. Almost all students, whatever their majors, will find themselves writing at least one of each of these forms during their university years. Each form of prose can be specifically described and defined. Each is made up of certain elements put together in certain ways, and the forms have some characteristics in common. Because these forms build on each other, learning how to write one form means that you will be able to handle the next more easily. The following information will help you learn how to write these forms.
Paragraph
The paragraph consists of two kinds of sentences. It is made up of one topic sentence and a number of support sentences. The topic sentence states the point that the writer wants to prove to the readers. Support sentences provide explanation and evidence for the topic sentence. In other words, the topic sentence states the writer's argument and the support sentences provide proof that the writer has reasons for believing that the argument is valid. The topic sentence is often, but not necessarily, the first sentence in the paragraph. The support sentences, all of which must relate to the topic sentence, then follow.
The Essay (Theme, Paper, Composition)
The University essay is a unit of writing composed of several paragraphs. The structure of an essay is in some ways similar to that of the single paragraph. Just as the paragraph has a topic sentence, the essay has a thesis statement. This statement gives the argument of the essay: It states the point that the writer wants to make to the reader. Just as the paragraph has support sentences, so the essay has support paragraphs to explain and prove the argument. In many ways, then, a University essay may be viewed as an expanded paragraph.
Introductory paragraph
First support paragraph
Second support paragraph
Third support paragraph
Concluding paragraph
The essay consists of three kinds of paragraphs. The support paragraphs form the middle or body of the essay, offering points of proof that the thesis statement is valid. Each support paragraph begins with a topic sentence that relates the point to be made in that paragraph to the thesis of the essay. The topic sentence is, of course, followed by support sentences that explain and develop the topic sentence. An essay usually has as many support paragraphs as the writer has points of proof.
The essay also has two other kinds of paragraphs, the introductory paragraph and the concluding paragraph. The introductory paragraph acquaints readers with the subject of the essay and grabs their attention. One or more of its concluding sentences presents the thesis. The concluding paragraph gives readers a sense of an ending. It sums up what has gone before and reminds readers for the last time of the thesis, the essay's main point.
The diagram illustrates an essay that has three major points of proof for the argument stated in the thesis; therefore, it has five paragraphs.
TEXT В