- •I. Key terms:
- •II. Vocabulary notes:
- •Identify, V.
- •Identification, n.
- •Implement, V.
- •Implementation, n.
- •III. Answer the following questions:
- •IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
- •V. Find English equivalents to the words and word combinations given below:
- •VII. Match the English and Ukrainian equivalents:
- •VIII. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •IX. Adjectives versus adverbs. Look at the following sentences:
- •X. Adjective modification. Look at the following sentence:
- •XI. Read the following statements about the role of marketing and give answers to the questions below:
- •XII. Translate the following text. Compare your translation with the original given in Text a.
- •XIII. Read and translate the following definitions:
- •П. Друкер
- •Ф. Котлер
- •Мефферт
- •Мефферт
- •XIV. Act as an interpreter for a and b:
- •XV. Read and summarize the following text: marketer profile Lee a. Iacocca of Chrysler Corporation
- •XVI. Role-play.
- •XVII. Action problem.
- •Introductory paragraph
- •The core marketing concepts
- •I. Key terms:
- •II. Vocabulary notes:
- •III. Answer the following questions:
- •IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
- •V. Find English equivalents to the words and word combinations given below:
- •VI. Memorize the following terms and use them in your own sentences:
- •VIII. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
- •IX. Synonyms and antonyms. Complete the following table:
- •X. Join the halves.
- •XI. Translate the following text and summarize it in about 50 words:
- •Is microsoft a marketer?
- •XII. Translate the following text:
- •XIII. Act as an interpreter for a and b:
- •XIV. Round-table discussion:
VIII. Fill in the blanks from the words below. Translate the sentences into Ukrainian:
demand, п.; affection; evolve; reduce; provide (3); acquisition; consumption; consuming; involve; bargain, v. (2); support.
1. The manager __________ with the farmer for a supply of milk and butter.
2. The American Constitution was planned, the British Constitution __________ .
3. This young businessman has gained __________ of his colleagues.
4. A clause in this agreement __________ that the tenant shall bear the coast of all repairs to the building.
5. Production costs have been __________ by 10 percent.
6. Mr. Smith will be a valuable __________ to the staff of their company.
7. The __________ of gas didn't go down when the tax was raised.
8. The employee __________ that they shouldn't have to work on Saturday afternoons.
9. Have you __________ against an oil shortage next winter?
10. This is time __________ work, it would be difficult for you to cope with it alone.
11. The judge rejected the accusation against the defendant as it was not __________ by proofs.
12. The company is deeply in __________ debt.
13. The __________ for fuel this month exceeds the supply.
14. A modern business enterprise is often a complex system requiring a lot of capital, which is __________ by public when they buy shares in the company.
IX. Synonyms and antonyms. Complete the following table:
Word |
Synonym |
Antonym |
satisfying (Adjective) |
|
|
efficiency (Noun) |
|
|
obtain (Verb) |
|
|
satisfy (Verb) |
|
|
reduce (Verb) |
|
|
core (Adjective) |
|
|
accept (Verb) |
|
|
occur (Verb) |
|
|
profit (Noun) |
|
|
expand (Verb) |
|
|
agent (Noun) |
|
|
encourage (Verb) |
|
|
popular (Adjective) |
|
|
demand (Noun) |
|
|
buy (Verb) |
|
|
emerge (Verb) |
|
|
manage (Verb) |
|
|
stable (Adjective) |
|
|