13. Analyze and translate the sentences

А

1. Some new information having been obtained, you determined the focus of

your company.

2. The market changing during the time, the entrepreneur has to conduct the

market research.

3. The competitive analysis portion of the business plan having prepared, he

identified his major competitors.

4. The investor financed his business, there being plenty of reasons.

5. The knowledge of Latin proved to be quite useful for reading the works of the

18^th century scientists, Latin having been the only written language of science

and philosophy up to the end of the 18^th century.

B

1. The assembling of the widget completed, we started operating it.

2. In the evening the tourists camped at the foot of the mountain, it being too

dark to go on.

3. The validity of the new theory proved, it was commonly accepted.

C

1. The experiment over, the students recorded the observation data.

2. The inventor was demonstrating his new widget with the workers watching its

operation attentively.

Self-Study

CUMULATIVE REVIEW EXERCISES

14. Translate the sentences

1. The trees were sheltering the early people from severe north winds.

2. Failure to control natural forces led to immediate disasters or gradual

degradation of the environmental.

3. Myths concerned with basic human need for water are widespread in

various cultures.

4. The oldest Neolithic settlement ever excavated, and the oldest conserved

wooden boat are dated back to the 4^th millennium B.C.

5. The bridge will not sustain heavy loads.

6. Children need a happy home environment.

7. The passengers were informed by radio about the flight being delayed

for the nearest two-three hours.

8. The wind had fallen; the moon was shining over the quiet sea.

9. Pepsi-cola developed a one-way plastic biodegradable soft-drink bottle.

10. The basic concept of the competition is responsiveness to customers.

11. As you begin your competitive assessment, keep in mind that you need

to evaluate only these competitors aiming for the same target market.

12. One of the worst statements you can make in your business plan is ”We have

no competition.”

13. The problem being easy, the students solved it at once.

14. Some of our students want to study French, the rest preferring to study

English.

Competition test.

15. Give a good translation of the extract below

Each business is rated in terms of two major dimensions: market attractiveness and business strength. These two factors make excellent marketing sense for rating a business. Companies will be successful to the extent that they go into attractive markets and possess the required business strength to succeed in those markets. If one or the other is missing, the business will not produce outstanding results.

Neither a strong company operating in an unattractive market nor a weak company operating in an attractive market will do any good.