- •Content
- •Practices
- •Self-Study ……….………………............................................. 63 Lesson 10. Text: How To Better Conduct a One’s Own Market Research… 65
- •Part 1 _______________________________________________________lesson 1
- •1. Phonetic drill.
- •1.1 Read the words paying attention to different pronunciation of letter
- •1.2. Mind the pronunciation of the following words with the italicized letters
- •2. Read the text the future of english
- •3. Few explanations to the text
- •4. Key vocabulary / words and expressions
- •5. Test your own attention. Find English equivalents in the text
- •6. General understanding. Answer the questions to the text
- •Essential grammar revision
- •7. Add a verb or a pronoun where it is necessary
- •8. Examine thoroughly the table below and make the plural form of the following words. Can you see where the trick is?
- •8.1. Mind different ways of English words plurality formation
- •Word order / questions
- •9. Special questions. Put questions to the underlined parts of the sentences.
- •Self-Study
- •13. Cumulative review exercises
- •13.1. Nouns. Revise all the material concerning nouns.
- •14. Read the text What is home?
- •1.2. Read the following words with the italicized silent letters.
- •1.3. Explain the rules of reading the letter combination of wh
- •2. Read the text british and american english
- •5.1. Read the supplementary text on pages 98-100. What can you say about your own knowledge of the same things?
- •6. Mind also the differences between American and British English words spelling and pronunciation
- •Essential grammar revision
- •11. Translate from Russian into English
- •Self-Study
- •16. Translate from English into Russian in a written form
- •Modern examinations
- •Essential grammar
- •9. Pay attention to the translation of the gerund with the preposition without
- •10. Translate the sentences using gerund:
- •Continuous tenses in active voice
- •11. Open the brackets and put the verbs into Present Continuous.
- •12. Fill in the blanks with the proper tense-forms of the verbs in brackets
- •13. Translate from Russian into English
- •14. Read the sentences paying attention to the italicized verbs used for expressing future actions
- •15. Speaking practice.
- •15.2. What subjects, to your mind, will help you to become a good
- •Self-Study
- •16. Translate the sentences
- •1. Phonetic drill.
- •1.1. Read the words paying attention to the pronunciation of the italisized
- •1.2. Read the words paying attention to different pronunciation of letter a
- •2. Read the text a few components of customer value today
- •3. Few explanations to the text
- •4. Key vocabulary / words and expressions
- •Essential grammar Pasive voice
- •7. Translate the following sentences into Russian
- •8. Translate the following sentences into Russian
- •9. Speaking practice. Discuss the topic “My Native Town (City)” with your partner using such words and phrases as
- •Self-Study
- •10. Translate the following sentences into Russian
- •Supplementary task for advanced groups
- •18. Think of a business you would like to have as your own. Tell a few
- •19. Do you agree with the definitions of some key notions in your profession
- •Part II _______________________________________________________Lesson 5
- •A few words about operating a business
- •2. Few explanations to the text
- •3. Key vocabulary / words and expressions
- •4. General understanding. Answer the questions to the text
- •5. Test your own attention.
- •5.1 Find English equivalents in the text
- •5.2 Find in the text synonyms for the following words and phrases
- •6. Give Russian equivalents to the following international words without using a dictionary. Be attentive when reading the transcription
- •7. Find in the text the sentences with the words given above and translate them into Russian
- •8. Translate the sentence. What meaning is expressed by the word right?
- •9. Word building (Different ways to construct words)
- •9.2 Suffixes
- •Essential grammar (Essential Grammar Appendix p.P. ) perfect tenses in active voice
- •10. Translate the sentences into Russian:
- •11. Translate the sentences into English:
- •13. Use the verbs in brackets in Past Perfect or past indefinite
- •14. Translate the following sentences and state the tense-form of the predicate
- •15. Translate the following sentences
- •16. How to correctly use Present Perfect, Present Perfect Continuous and Past
- •Indefinite Tenses:
- •17. Translate the following sentences and explain the use of tenses
- •Self-Study
- •18. Cumulative review exercises (Essential Grammar Appendix p.P.)
- •The reasons for developing a business plan
- •2. Few explanations to the text
- •3. Key vocabulary / words and expressions
- •4. Pick international words out of the text. Give their corresponding Russian meanings without a dictionary. Start compiling your own glossary of international words
- •5. Test your own attention. Find English equivalents in the text
- •6. Find in the text synonyms for the following words
- •7. Prepositional phrasal verbs
- •Essential grammar (Essential Grammar Appendix p.P. ) Modal verbs and their equivalents
- •10. Translate the following sentences. Explain the meaning of the modal verbs can, may and must
- •11. Translate the following sentences.
- •12. Replace the modal verbs with their equivalents and translate the
- •13. Speaking practice.
- •13.1 Discuss the topic “My Country” with your partner using such
- •13.2 What should be done, to your mind, to improve the economical
- •Self-Study
- •14. Translate the following sentences into Russian
- •15. Home reading
- •1. Read the text a roadmap to success
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •4. Give Russian equivalents to the following words without using a dictionary. Be attentive when reading the transcription
- •5. Put the correct stress on the following words (Essential Phonetics Appendix p.P.)
- •6. General Understanding. Answer the questions to the text
- •7. Test your own attention. Find English equivalents in the text
- •8. Prepositional phrasal verbs
- •Verbs change their familiar meaning
- •Essential grammar
- •11. Put the verbs in brackets into the correct tense-forms
- •12. Translate the sentences with the if - clauses
- •13. Speaking practice. A foreign country.
- •13.1. Read the sentences. Can you tell where these places are situated?
- •13.2. To get to know a few interesting facts about the country we recommend Supplementary texts on pages 100-102.
- •13.3. Watch video. Tell about the uk. Use the following phrases properly in your own topic
- •Self-Study
- •14. Complete and translate the sentences according to the models.
- •If I were you I should stop talking.
- •If I were you I should have rung him up long ago.
- •15. Define the type of the conditional sentences and translate the sentences.
- •14. Compile as many words as you can with the letters of the word consideration
- •1. Read the text the main factors to secuRing business success
- •2. Explanations to the text
- •3. Key vocabulary / words and expressions
- •4. Find, read and translate the sentences with the new words and word combinations
- •5. Have you read the text attentively? Give equivalent English phrases to the following Russian ones
- •6. General understanding. Answer the questions to the text
- •9. Choose and use
- •9.1 Insert the necessary verb
- •Essential grammar
- •10. Translate the following sentences
- •Direct and indirect speech
- •11. Change direct speech into indirect
- •12. Change indirect speech into direct
- •Self-Study
- •13. Translate the sentences
- •15. Home reading.
- •16. Business crossword. Revise your professional vocabulary down
- •1. Read the text personal satisfaction: the four c's
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •4. Ask five Special questions to the text.
- •5. Give equivalent Russian phrases to the following English ones
- •6. Translate from Russian into English
- •7. Prepositional phrasal verbs.
- •9.2 To get to know a few interesting facts about the country we recommend Supplementary texts on pages 102-105.
- •9.3 Watch video. Tell the group about the usa using the following words and phrases properly in your topic.
- •9.3 Tell the group about the usa. Essential grammar (essential Grammar Appendix)
- •11. Translate the following sentences and state the function of that, who, which, where, when
- •12. Analyze and translate the following attributive sentences
- •13. Change the following attributive clauses according to the given model and translate the resulting sentences
- •Self-Study
- •14. Translate the sentences
- •15. Students’ slips of the tongue and pen. Correct the sentences
- •16. Compile as many words as you can with the letters of the word overpersonalize
- •1. Read the text how to better conduct a one’s own market research
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •4. Prepositional phrasal verbs
- •5. Phonetic drill.
- •6. Find Russian equivalents to the words in the table
- •7. Test your attention. Complete the sentences with the information from the text
- •Essential grammar
- •12.4 Tell the group about Australia. Self-Study
- •13. Translate the sentences in a written form
- •14. Compile as many words as you can with the letters of the word serendipitiously
- •15. What is meant here? Read and discuss the following sayings with your partner.
- •1. Read the text some sources to consider for market research
- •Essential grammar
- •9. State the function of the Infinitive. Translate the sentences
- •10. Translate the sentences paying attention to the Infinitive
- •11. Translate the sentences with split infinitive
- •11. Translate the sentences with the for- phrases
- •Self-study
- •12. What do you think of the following?
- •1. Read the text what to do with the collected data
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •7. Word building (Different ways to construct the words)
- •7.1 Translate the following words with negative suffixes and prefixes
- •7.2 Translate the following sentences with the italicized words
- •Essential grammar
- •8. Translate the sentences with the objective infinitive construction
- •9. Translate the sentences with the sUbjective infinitive construction
- •Self-Study cumulative review exercises
- •10. Translate the sentences
- •11. Are you sure you remember the words of your active vocabulary?
- •Environment
- •12. Express your opinion on the following
- •1. Read the text what language to use for conveying success
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •4. Phonetic Test.
- •5. Ask questions so that the sentences below could be answers
- •6. Prepositional phrasal verbs
- •Essential grammar
- •11. Translate the following sentences paying attention to the forms and functions of the gerund
- •12. Translate the following sentences paying attention to the gerund phrases
- •15. Analyze the functions of the participles
- •16. Read and translate the following sentences explaining the functions of words ending in -ing
- •Self-Study
- •17. Translate the sentences.
- •18. Translate the following sentences into English
- •1. Read the text the executive summary
- •If they don’t understand it at first,
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •8. Read the words, paying attention to different pronunciation of letters ch
- •9. Word building
- •10. Speaking practice. Business Practices.
- •10.1 Read the following words of a practitioner and express your own opinion on the kind of Summary you may use in your Business plan.
- •10.2 Read and discuss the following with your partner
- •10.3 My Future Speciality
- •12. Analyze and translate the sentences
- •13. Analyze and translate the sentences
- •Self-Study
- •14. Translate the sentences
- •Competition test.
- •15. Give a good translation of the extract below
- •16. Translate the sentences into English
- •Supplementary texts
- •October, 25 th
- •November, 15th
- •How not to Behave Badly Abroad
- •London: places of interest
- •1. Answer the questions to the text
- •2. Find words and phrases in the text that mean:
- •Washington, d.C.
- •New york
- •Lincoln Memorial
- •What Do You Expect From the Business
- •The role of knowledge in business
- •Is there a Chamber of Commerce in your city?
- •Home Office: pros and cons
- •Some more factors to securing business success
- •Industry health
- •Capable management
- •Financial control
- •Consistent business focus
- •Anticipating change
- •Developing a company style
12. What do you think of the following?
– Write in your heart that every day is the best day of the year.
Ralph Waldo Emerson.
– The secret of a long life is double careers. One to about age 60, then another
for the next 30 years. David Ogibvy.
Can you implement them in your life?
_____________________________________________________Lesson 12
1. Read the text what to do with the collected data
1. Evaluate the data you’ve collected. Once you start compiling information, you might feel you have more facts than you know what to do with. Here are a few tips to keep in mind about the information you gather:
- Use the most recent data you can find; printed information is often two years old and a lot can change in two years.
- Translate data into units rather than dollars whenever possible. Due to inflation, dollars may not give you consistent information from year to year.
- Give the most reliable source the most credence. Generally, the larger the group sampled for information or the more respected the organization that conducted the research, the more trustworthy the numbers you collect.
- Integrate data from one source to another in order to draw conclusions. However, make sure the information is from the same time period and is consistent; small variations can lead to vastly inaccurate results.
- Use the most conservative figures. *Naturally, you’ll be tempted to paint the brightest picture possible1, but such information often leads to bad business decisions.
2. Bring your Business concept into focus. Once you complete your initial research efforts, but before you lay out the specific components of your plan, re-examine your business concept. In light of the information you now have, check to see if your idea, as originally conceived, needs to be modified or refocused.
3. The business planning process is a learning process; it is appropriate for you to adapt your business in response to your increased knowledge.
4. Now it is the time to ask yourself some hard questions, such as:
Can the business be viable?
Does a real market exist?
Is there too much competition already?
How does the financial picture look?
Consistent business focus. To clarify your company’s focus, as part of the business plan process you should define a Statement of Mission (or Mission Statement). This Mission Statement should guide your company’s short-term activities and long-term strategy, position your marketing, and influence your internal policies. Such a Mission Statement, however, cannot be developed until you have conducted your basic industry and market researches. To make the people know more about your business and to better attract potential customers you should place it then on the back of your visiting card.
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EValuating your business industry This worksheet, which should be completed after conducting your initial research, helps you further refine your focus and determine whether your business idea is viable. In answering the questions, be honest, and be tough. Mark the proper answer with a check (√).
Your Business Industry How economically healthy is your business industry or sector ___________ _______________________________________________________________ Explain how your industry/sector is sensitive to economic fluctuations____ _______________________________________________________________ Yes No Are the forecasts for your industry or sector positive?
Your Product/Service Yes No Is your product or service viable? Can it be developed in a reasonable period of time? Are the costs of development prohibitive? Are necessary supply and support systems established?
Your Market Yes No Is your market clearly identifiable? Is your market large enough to support your business? Is your market too large, and the costs to reach it prohibitive? Is your market growing, shrinking, or remaining stable? Is your market ready? Is your product/service too new for customers? Do customers have strong loyalty to existing companies? Is it costly for customers to convert to your product or service? Does your product/service integrate easily with existing products or services?
Your Competition How formidable is your competition?_______________________________ Yes No Do one or two competitors dominate the market? Is market share widely distributed, making it easier to get a foothold? Is there a competitor with “deep pockets” who can drive you out?________ What barriers to market entry will your future competitors face? _________ ______________________________________________________________________________________________________________________________
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