Essential grammar

ADVERBIAL CLAUSES

11. Translate the sentences paying attention to ADVERBIAL MODIFIERS

1. Quite possibly, you’re developing plan because someone else wants you to do

so.

2. Perhaps the bank is requiring a business plan before granting you a loan.

3. As you start developing your business plan keep in mind that it takes a lot of

time to do it.

4. When you start your business you risk your dreams as well.

5. It is fruitless to write a business plan to raise the funds you want if the

enterprise is so poorly conceived that it is bound to fail.

6. It is you who is the greatest beneficiary of the project. You must remember

about it wherever you are.

7. However busy he may be, he will help you do it.

8. The more thoroughly you understand the various factors that affect your

market the more likely you are to succeed.

9. Though conducted with great care, the market research did not give the

expected results.

10. While developing your business plan, you will increase your understanding

of the many forces that have an impact on your company’s success.

11. If properly developed the business plan would be your roadmap to success.

12. If starting or expanding a business, you are likely to be a problem-solver and

risk-taker.

12. SPEAKING PRACTICE.

12.1 Discuss the topic with your partner using the vocabulary of the lesson

You start your own business. How will you conduct your market research?

What methods will you use?

A FOREIGN COUNTRY.

12.2 Read and translate the sentences. Where are these places?

1. The Twelve Apostles are high rocks in the sea area of the continent.

2. Canberra is more than seventy years old.

3. There are embassies, parks, cycling and walking tracks, and lakes in many parts

of Canberra.

4. Opera House with its striking architecture is the symbol of the city together

with the bridge across the natural harbour.

12.3 Watch video. Discuss the topic “AUSTRALIA” with your partner using such words as

Australia, aborigines, Aussie, Sydney, capital, Canberra, Melbourne, Queensland, Brisbane, Perth, monsoon, captain James Cook, antithesis, northern hemisphere, southern hemisphere, the Victorian Alps, New South Wales, an Aussie, Great Barrier Reef, Ayers Rock, the Twelve Apostles, the Tasmanian Sea, the Coral Sea, the Arafura Sea, the Timor Sea, marsupial [mα:'sjupiәl], emu, cockatoo [kokә'tu:], kangaroo, wallaroo, wallaby, platypus, echidna, possum, koala, dingo, wómbat, eucalyptus, bushes, gum tree, the governor, the British links, the queen, etc.

12.4 Tell the group about Australia. Self-Study

cumulative Review Exercises

13. Translate the sentences in a written form

1. Although it is certainly not necessary to be a business school graduate to

develop a business plan, you should know and use appropriate basic business

terms.

2. Do not fill your plan with a lot of technical jargon in the hope of sounding

impressive.

3. When trying to get additional financing for your restaurant, don’t tell the

readers that the food and atmosphere are “terrific”.

4. Since the Summary is what the reader reads first try to find out what

“buttons” to push.

5. Thus, an Executive Summary should be no more than two to three pages in

length.

6. Before you can discuss the more complex aspects of your business and the

meatier sections of your business plan, you must first inform the reader of the

basic details of your business.

7. Unfortunately this gives you little genuine information on which to base your

business decisions.

8. Once you have defined your market, you should then assess its size and

trends.

9. You will have to undertake your own market research to obtain this data.

10. For most businesses this research needn't be expensive or prohibitively time-

consuming.

11. You might consider assembling a focus group of your own.

12. Businesspeople must evaluate and consider their personal goals when

deciding upon their business development.

13. If you don’t want to delegate or share authority, your business should be

designed to stay small.

14. Those who are to make the most important business decisions are called top

managers.

15. Independent sales representatives can give you a great deal of information

in this field.

16. The day at the university when you get new knowledge helps you be a better

practitioner in the future.

17. When faced with an upcoming battle, Julius Caesar would rally public

support through assorted publications and staged events.

18. Kendall who performed just about every White House public relations

task is considered one of the earliest users of the “news leak.”

Time for fun