2. Explanations to the text

1... or prohibitively time-consuming – …зaнимaющим cлишкoм мнoгo

вpeмeни.

2... auto - and foot-traffic patterns – примеры автомобильного и пешеходно-

го движения

3. Key vocabulary / expressions

(the) amount [ә´maunt] of – количество

candid [´kændid] – adj. искренний, пpямoй, чecтный

casual [´kæʒuәl ] – adj. oпpeдeлeнный, пoдxoдящий к cлyчaю

discount [dis´kaunt] – n cкидкa

incentive [in'sentiv] – n поощрение, побудительный мотив

insight [´insait] – n (внyтpeнний) взгляд

jog – v бегать трусцой

merchandise [´mз:t∫əndaiz] – v торгoвaть

market [´mα:kit] – v продaвaть нa pынкe, cбывaть, нaxoдить pынoк cбытa

notoriously [nә´to:riәsli] – adv. монотонно; печально

spot trends – oпpeдeлить нaпpaвлeния

salesperson – n продaвeц

4. Prepositional phrasal verbs

Translate the sentences keeping in mind that the prepositions after the verbs change their usual meaning.

look

1. The people must be taught to look after their own property.

2. I looked for my keys everywhere but I couldn’t find them.

3. The scientists are looking into this phenomenon for some years now.

4. You should better look up the spelling of the word in the dictionary.

5. He’s always looked up to his elder brother.

6. Look through the contract carefully before signing it.

7. I’ll look in to see you next week.

8. Look out! There is a taxi coming.

5. Phonetic drill.

Read the words paying attention to the pronunciation of the italicized letters

qu [kw] equal, square, squirrel, require, queen, quarrel, quantity, question

gu [g] guy, guarantee, guard, guess, guest, guerilla, guide, guitar

6. Find Russian equivalents to the words in the table

potential [pә 'tenәl] geography [ʤi'ogrәfi] agent ['eiʤәnt] university [ֽjuni΄vз:siti] ethics ['eiks] surveyor [sз:΄veiә] trainer [΄treinә]

interview ['intз:vju] economy [i:'konәmi] profession [prә'feәn] regional ['ri:ʤәnl] original [ə'ri:ʤәnl] period ['piәriәd] provider [prә΄vaidә]

discounter [ dis΄kauntә] spelling [΄speliη] underwriter [΄ndәֽraitә] marketing [΄m:ketiη] manager [΄mænәʤә] traffic [΄træfik] conductor [kәn΄dktә]

7. Test your attention. Complete the sentences with the information from the text

1. _________________________, you will have to undertake your own research.

2. Watching what goes on in other businesses___________________________.

3. ____________________________, and how competitors market or merchandise their products or services.

4. Since the amount of information you can garner_______________________.

5. ________, bringing together the participants and leading the group discussion

________________________________________________________________

8. Find in the text synonyms to the following words:

gather_______________________ individual_________________________

fundamental__________________ chat______________________________

for instance___________________ way______________________________

data_________________________ observe___________________________

9. Translate from Russian into English

1. Имеет ли то или иное капиталовложение смысл в текущих условиях

рынка?

2. Есть разница между бедностью и банкротством. Второе временно, а

первое – на всю жизнь.

3. Профессия и бизнес – две разные вещи.

4. Финансовый талант есть у каждого, и он ждет своего часа.

5. Чтобы стать успешным предпринимателем, необходимо овладеть

процессом создания денежного потока.

10. Word formation

Translate the following words with the Participles II

well-known, well-read, well-armed, well-bred, well-done, well-educated,

well-tried, well-founded, well-grounded, well-fed.