
- •Content
- •Practices
- •Self-Study ……….………………............................................. 63 Lesson 10. Text: How To Better Conduct a One’s Own Market Research… 65
- •Part 1 _______________________________________________________lesson 1
- •1. Phonetic drill.
- •1.1 Read the words paying attention to different pronunciation of letter
- •1.2. Mind the pronunciation of the following words with the italicized letters
- •2. Read the text the future of english
- •3. Few explanations to the text
- •4. Key vocabulary / words and expressions
- •5. Test your own attention. Find English equivalents in the text
- •6. General understanding. Answer the questions to the text
- •Essential grammar revision
- •7. Add a verb or a pronoun where it is necessary
- •8. Examine thoroughly the table below and make the plural form of the following words. Can you see where the trick is?
- •8.1. Mind different ways of English words plurality formation
- •Word order / questions
- •9. Special questions. Put questions to the underlined parts of the sentences.
- •Self-Study
- •13. Cumulative review exercises
- •13.1. Nouns. Revise all the material concerning nouns.
- •14. Read the text What is home?
- •1.2. Read the following words with the italicized silent letters.
- •1.3. Explain the rules of reading the letter combination of wh
- •2. Read the text british and american english
- •5.1. Read the supplementary text on pages 98-100. What can you say about your own knowledge of the same things?
- •6. Mind also the differences between American and British English words spelling and pronunciation
- •Essential grammar revision
- •11. Translate from Russian into English
- •Self-Study
- •16. Translate from English into Russian in a written form
- •Modern examinations
- •Essential grammar
- •9. Pay attention to the translation of the gerund with the preposition without
- •10. Translate the sentences using gerund:
- •Continuous tenses in active voice
- •11. Open the brackets and put the verbs into Present Continuous.
- •12. Fill in the blanks with the proper tense-forms of the verbs in brackets
- •13. Translate from Russian into English
- •14. Read the sentences paying attention to the italicized verbs used for expressing future actions
- •15. Speaking practice.
- •15.2. What subjects, to your mind, will help you to become a good
- •Self-Study
- •16. Translate the sentences
- •1. Phonetic drill.
- •1.1. Read the words paying attention to the pronunciation of the italisized
- •1.2. Read the words paying attention to different pronunciation of letter a
- •2. Read the text a few components of customer value today
- •3. Few explanations to the text
- •4. Key vocabulary / words and expressions
- •Essential grammar Pasive voice
- •7. Translate the following sentences into Russian
- •8. Translate the following sentences into Russian
- •9. Speaking practice. Discuss the topic “My Native Town (City)” with your partner using such words and phrases as
- •Self-Study
- •10. Translate the following sentences into Russian
- •Supplementary task for advanced groups
- •18. Think of a business you would like to have as your own. Tell a few
- •19. Do you agree with the definitions of some key notions in your profession
- •Part II _______________________________________________________Lesson 5
- •A few words about operating a business
- •2. Few explanations to the text
- •3. Key vocabulary / words and expressions
- •4. General understanding. Answer the questions to the text
- •5. Test your own attention.
- •5.1 Find English equivalents in the text
- •5.2 Find in the text synonyms for the following words and phrases
- •6. Give Russian equivalents to the following international words without using a dictionary. Be attentive when reading the transcription
- •7. Find in the text the sentences with the words given above and translate them into Russian
- •8. Translate the sentence. What meaning is expressed by the word right?
- •9. Word building (Different ways to construct words)
- •9.2 Suffixes
- •Essential grammar (Essential Grammar Appendix p.P. ) perfect tenses in active voice
- •10. Translate the sentences into Russian:
- •11. Translate the sentences into English:
- •13. Use the verbs in brackets in Past Perfect or past indefinite
- •14. Translate the following sentences and state the tense-form of the predicate
- •15. Translate the following sentences
- •16. How to correctly use Present Perfect, Present Perfect Continuous and Past
- •Indefinite Tenses:
- •17. Translate the following sentences and explain the use of tenses
- •Self-Study
- •18. Cumulative review exercises (Essential Grammar Appendix p.P.)
- •The reasons for developing a business plan
- •2. Few explanations to the text
- •3. Key vocabulary / words and expressions
- •4. Pick international words out of the text. Give their corresponding Russian meanings without a dictionary. Start compiling your own glossary of international words
- •5. Test your own attention. Find English equivalents in the text
- •6. Find in the text synonyms for the following words
- •7. Prepositional phrasal verbs
- •Essential grammar (Essential Grammar Appendix p.P. ) Modal verbs and their equivalents
- •10. Translate the following sentences. Explain the meaning of the modal verbs can, may and must
- •11. Translate the following sentences.
- •12. Replace the modal verbs with their equivalents and translate the
- •13. Speaking practice.
- •13.1 Discuss the topic “My Country” with your partner using such
- •13.2 What should be done, to your mind, to improve the economical
- •Self-Study
- •14. Translate the following sentences into Russian
- •15. Home reading
- •1. Read the text a roadmap to success
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •4. Give Russian equivalents to the following words without using a dictionary. Be attentive when reading the transcription
- •5. Put the correct stress on the following words (Essential Phonetics Appendix p.P.)
- •6. General Understanding. Answer the questions to the text
- •7. Test your own attention. Find English equivalents in the text
- •8. Prepositional phrasal verbs
- •Verbs change their familiar meaning
- •Essential grammar
- •11. Put the verbs in brackets into the correct tense-forms
- •12. Translate the sentences with the if - clauses
- •13. Speaking practice. A foreign country.
- •13.1. Read the sentences. Can you tell where these places are situated?
- •13.2. To get to know a few interesting facts about the country we recommend Supplementary texts on pages 100-102.
- •13.3. Watch video. Tell about the uk. Use the following phrases properly in your own topic
- •Self-Study
- •14. Complete and translate the sentences according to the models.
- •If I were you I should stop talking.
- •If I were you I should have rung him up long ago.
- •15. Define the type of the conditional sentences and translate the sentences.
- •14. Compile as many words as you can with the letters of the word consideration
- •1. Read the text the main factors to secuRing business success
- •2. Explanations to the text
- •3. Key vocabulary / words and expressions
- •4. Find, read and translate the sentences with the new words and word combinations
- •5. Have you read the text attentively? Give equivalent English phrases to the following Russian ones
- •6. General understanding. Answer the questions to the text
- •9. Choose and use
- •9.1 Insert the necessary verb
- •Essential grammar
- •10. Translate the following sentences
- •Direct and indirect speech
- •11. Change direct speech into indirect
- •12. Change indirect speech into direct
- •Self-Study
- •13. Translate the sentences
- •15. Home reading.
- •16. Business crossword. Revise your professional vocabulary down
- •1. Read the text personal satisfaction: the four c's
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •4. Ask five Special questions to the text.
- •5. Give equivalent Russian phrases to the following English ones
- •6. Translate from Russian into English
- •7. Prepositional phrasal verbs.
- •9.2 To get to know a few interesting facts about the country we recommend Supplementary texts on pages 102-105.
- •9.3 Watch video. Tell the group about the usa using the following words and phrases properly in your topic.
- •9.3 Tell the group about the usa. Essential grammar (essential Grammar Appendix)
- •11. Translate the following sentences and state the function of that, who, which, where, when
- •12. Analyze and translate the following attributive sentences
- •13. Change the following attributive clauses according to the given model and translate the resulting sentences
- •Self-Study
- •14. Translate the sentences
- •15. Students’ slips of the tongue and pen. Correct the sentences
- •16. Compile as many words as you can with the letters of the word overpersonalize
- •1. Read the text how to better conduct a one’s own market research
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •4. Prepositional phrasal verbs
- •5. Phonetic drill.
- •6. Find Russian equivalents to the words in the table
- •7. Test your attention. Complete the sentences with the information from the text
- •Essential grammar
- •12.4 Tell the group about Australia. Self-Study
- •13. Translate the sentences in a written form
- •14. Compile as many words as you can with the letters of the word serendipitiously
- •15. What is meant here? Read and discuss the following sayings with your partner.
- •1. Read the text some sources to consider for market research
- •Essential grammar
- •9. State the function of the Infinitive. Translate the sentences
- •10. Translate the sentences paying attention to the Infinitive
- •11. Translate the sentences with split infinitive
- •11. Translate the sentences with the for- phrases
- •Self-study
- •12. What do you think of the following?
- •1. Read the text what to do with the collected data
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •7. Word building (Different ways to construct the words)
- •7.1 Translate the following words with negative suffixes and prefixes
- •7.2 Translate the following sentences with the italicized words
- •Essential grammar
- •8. Translate the sentences with the objective infinitive construction
- •9. Translate the sentences with the sUbjective infinitive construction
- •Self-Study cumulative review exercises
- •10. Translate the sentences
- •11. Are you sure you remember the words of your active vocabulary?
- •Environment
- •12. Express your opinion on the following
- •1. Read the text what language to use for conveying success
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •4. Phonetic Test.
- •5. Ask questions so that the sentences below could be answers
- •6. Prepositional phrasal verbs
- •Essential grammar
- •11. Translate the following sentences paying attention to the forms and functions of the gerund
- •12. Translate the following sentences paying attention to the gerund phrases
- •15. Analyze the functions of the participles
- •16. Read and translate the following sentences explaining the functions of words ending in -ing
- •Self-Study
- •17. Translate the sentences.
- •18. Translate the following sentences into English
- •1. Read the text the executive summary
- •If they don’t understand it at first,
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •8. Read the words, paying attention to different pronunciation of letters ch
- •9. Word building
- •10. Speaking practice. Business Practices.
- •10.1 Read the following words of a practitioner and express your own opinion on the kind of Summary you may use in your Business plan.
- •10.2 Read and discuss the following with your partner
- •10.3 My Future Speciality
- •12. Analyze and translate the sentences
- •13. Analyze and translate the sentences
- •Self-Study
- •14. Translate the sentences
- •Competition test.
- •15. Give a good translation of the extract below
- •16. Translate the sentences into English
- •Supplementary texts
- •October, 25 th
- •November, 15th
- •How not to Behave Badly Abroad
- •London: places of interest
- •1. Answer the questions to the text
- •2. Find words and phrases in the text that mean:
- •Washington, d.C.
- •New york
- •Lincoln Memorial
- •What Do You Expect From the Business
- •The role of knowledge in business
- •Is there a Chamber of Commerce in your city?
- •Home Office: pros and cons
- •Some more factors to securing business success
- •Industry health
- •Capable management
- •Financial control
- •Consistent business focus
- •Anticipating change
- •Developing a company style
Part II _______________________________________________________Lesson 5
1. PHONETIC DRILL
1.1 Mind the pronunciation of the following words with the italicized letters
[k] - mechanical, technical, technology, mechanics, chemistry, architecture
- technique, 'piquet, ma'quette, ban'quette
[kw] quite, quest, equal, quiet, quantity, acquire, quote, quit, earthquake
1.2 Recollect the rule of reading the words with the letter c
science, scarlet, century, distinct, scooter, clear, civil, comprise, ancient, medicine, scale, scepter, sky-scraper, scissors, social, cake
2. Read the text
A few words about operating a business
1. After graduating from the university *many of you will have to face the problem of job seeking1. You will have to earn your living. There are many people who earn their money by going to the office or factory five days a week - working for a salary. And for most people that’s just fine. It is not an easy thing to find an interesting and well-paid job. And it doesn’t matter too much whether it is in a state or private company or firm. Though it’s not an easy task to work for someone. But no one is born to work for a salary. The situation may change if you’ll decide to start your own business. For increasing millions in our country, earning a living means having businesses of their own, that is, doing their own thing on their own terms. You may be a manager, an accountant, an engineer, a pr specialist or a doctor; *you may be running a store2, baking cakes for sale, *building furniture2 or providing any of hundreds of other kinds of products or services – operating a small business provides the kind of life that has special appeals and rewards for those involved.
2. Most businesses are small businesses. In fact every business in the world once began as a small business. Those that grow and succeed are built on the owner’s ability to understand business problems and make good decisions.
3. What do you think it really takes to start and run a successful business? Experience, ability, money (your parents’ deep pocket)?
4. In fact it takes a little of all these and lots of desire for independence. Almost everyone has some experience that can be turned into a successful and thriving business. Many people who have a few jobs have the capabilities to operate a small business. Too often though, individuals start a business with experience in only one area of the total operation – as a salesman or a craftsman. But if they want their efforts to be successful they’ll have to understand and use many other aspects of business.
5. There are no secrets for business success. But there exist *proved rules and procedures3 that have resulted in success for numerous small business proprietors worldwide. Business ventures have to be planned. It is obvious. There are so many factors that *affect the health of a business4 that it’s necessary to plan ahead so that every element gets the attention it requires. It is easy to get so involved with day-to-day operations that you could miss the overall picture.
6. Every business must buy right, produce products or services right, and sell right in order to be successful and make good money for the owner. Any factors can have a vital impact on businessperson efforts. They can affect the costs, the supplies or services that а business buys. Proper planning must consider as the resources of the business, current operations and financial needs, so the changes that can affect the situation in the future.
7. Goals may have to be revised from time to time to take advantage of opportunities or *meet new conditions5. All the more reason a business plan is necessary to set objectives to work towards. A plan helps organize such factors as production with sales, and both with advertising. A good plan also helps balance credit available with money needs. Even the smallest business needs the controls a business plan provides.
8. The businessperson must be constantly aware of consumer, governmental, competition and business trends. The small business owner has also to play many parts in a day. He or she must combine to some extent the roles of financial analyst, cost accountant, marketing, production and merchandising specialists. They can hire these skills or can learn to perform these tasks themselves.
9. Nobody says that running a small business is an easy task. There are plenty of problems. But for the individual who is ready to work harder than ever before, the rewards can be great. And they can be more than financial.
10. The successful entrepreneur will know the satisfaction of meeting a community need, and of supplying products and services desired by his or her customers. As for the bottom line, there’s nothing like earning a profit, as well as a salary, for a job well done.
11. The idea of this book is to help you through studying English of your profession better understand business planning as well, and to provide you with the information that may be useful to work out the way to independent success in your own future business and life. I wish your life be a good application of knowledge you will get when working with the texts and studying English.