9. Speaking practice. Discuss the topic “My Native Town (City)” with your partner using such words and phrases as

native(s), citizen(s), inhabitant, city council, settlement, a fast-growing town, an advantage of living, to be situated (located), to stretch, to be surrounded by, to be hedged with, an ancient city, a relatively young town, downtown, a monument to, to be connected to, to be divided into…districts, to be noted for, places of interest, to go sightseeing, biggest southern / northern international sea port, a convenient geographical position, a Hero City, to be founded by, to be (re)named after, to be proud of, to grow up around…, to dominate, to be the center of, to have one’s own infrastructure, sister city, to catch one’s eye, to attract tourists, to develop into, the total population, etc.

Self-Study

CUMULATIVE REVIEW EXERCISES

10. Translate the following sentences into Russian

1. I can’t find that book anywhere – it’s melted in thin air!

2. Public awareness of environmental issues increases rapidly.

3. The cost of tare, packing and marking is included into the price.

4. Increased integration occurs when a single product is both manufactured

and sold by the same company.

5. Market leaders first develop a value proposition.

6. One thing that impresses me is that everybody in the company is very well

educated.

7. Your competition makes you a lot stronger and better.

8. Dominate your market by improving value year after year.

9. I think the cross-functional approach has built a sense of solidarity in our

company.

10. The ancient city of Troy was excavated by Schliemann.

11. After the war more than 90% of the old part of the city was left in ruins.

12. The City Hall was restored by the citizens after the World War II.

Supplementary task for advanced groups

18. Think of a business you would like to have as your own. Tell a few

words about it, using the words and expressions of the lessons.

(We shall return to the idea again and again in our texts to make you

think your business concept through thoroughly)

19. Do you agree with the definitions of some key notions in your profession

from the dictionary of business terms (barron’s business guides)?

Express your idea.

Economics is a study of the means by which societies allocate scarce resources. Includes the study of production, distribution, exchange, and consumption of goods and services.

management is

1. combined fields of policy and administration and the people who provide the decisions and supervision necessary to implement the owners’ business objectives and archive stability and growth. The formulation of policy requires analysis of all factors having an effect on short- and long-term profits.

2. key people in an organization. Those who make the most important decisions are called top managers.

public relations (PR) is a form of communication that is primarily directed to image building and tends to deal with issues rather than specifically with products or services. Public relations uses publicity that does not necessitate payment in a wide variety of media and is often placed as news or items of public interest.

When studying English we learn

Economics and Public Relations