3. Few explanations to the text

1. …by improving products, cutting prices, or enhancing service. – …улучшая товар, снижая цены или повышая качество услуги.

2…and driving competitors downhill. – …и вытесняют конкурентов.

4. Key vocabulary / words and expressions

affordability [əfo:dəbiliti] – n доступность

customer [k⋀stəmə] – n покупатель; клиент (банка)

expectation [ekspektei∫ən] – n ожидание

highlight [hailait] – v выделить; ярко осветить

hone [houn] – v точить, оточить

infringe [infrinʤ] (on) – v посягать; ущемлять; нарушать

penalize [pi:nəlaiz] – v наказать, оштрафовать

treatment ['tri:tmənt] – n обхождение

value [vælju] – v ценить

5. Have you read the text attentively? Give equivalent English phrases to the following Russian ones.

движущая сила_____________________________________________________

ценить удобства____________________________________________________

вытеснять конкурентов______________________________________________

снижать цены _________________________________________________

привычные товары ____________________________________________

6. WORD BUILDING (Different ways to construct the words or new notions)

6.1. Form adjectives by adding the suffix –ful and translate them into

Russian.

care, truth, watch, skill, use, wonder, meaning, thought, plenty

6.2. Form nouns by adding the suffix –er or –or and translate them.

fund, invest, read, found, bank, manage, lend, custom, work

6.3. Give antonyms to the following words:

careless, flawless, useless, unmatched, unwritten, unproductive, unskilled,

imperfect, impossible, dissatisfied, displeased, disarrange

Essential grammar Pasive voice

время (Past, Present, Future)

be — число (1, 2, 3) + Participle II

лицо (Plural, Singular)

ex. The baby is washed by its Mom.

The lecture was delivered by our professor.

The message will be sent on Sunday.

7. Translate the following sentences into Russian

1. References are not used in the examination room.

2. Are you fully informed of your financial picture?

3. The program was developed to preserve the value of ceremony.

4. A well - known Impressionist work was chosen as a logo for the company.

5. A recent study will be reported in Public Relations Review.

6. The increased attention is paid to the ethical dimensions of the businesses.

7. Technical skills are acquired through professional training.

8. The number of the host computers in the Internet can be counted fairly

accurately.

Passive construction

8. Translate the following sentences into Russian

1. The article will be adopted by the Public Relations Society of America.

2. An illness was induced by overwork.

3. The decisions on cases like that are made by Dean Adams.

4. This manual was written by our professor.

5. The new art gallery has been visited by many people.

6. The course papers will have been finished by the students by the end

of December.