- •Содержание
- •Case 1. A Year in Fashion
- •1. This story is set in a fashion house. To find out some background about the world of fashion, read this background box: Background: Fashion houses
- •2. This story looks at problems caused when borrowing money. If you’d like to think about the ethics of money lending, discuss this point:
- •Problem
- •27 May May Week No. 22
- •6 June June Week No.23
- •18 August August Week No. 33
- •11 September September Week No. 35
- •15 September September Week No. 35
- •27 May: Get the facts straight
- •6 June: Getting the money
- •18 August: Why gloomy?
- •11 September: The risks
- •15 September: a letter from the bank
- •5. When you’ve read the first paragraph of this entry, read this letter from the bank summarising the meeting, and fill in the gaps using the words underneath.
- •6. Now, read Suzanne’s four options and then move on to make your decision! Decision time
- •Paired comparisons
- •Background: Bonds
- •The Characters
- •The situation
- •The decision
- •Role play Divide into pairs with members of another group, and role play the following situations:
- •So, should Cliff try to sell the bonds to Louise? If your discussions so far haven’t produced a consensus, take a vote on it. Now decide! Case 3. Angel Investments Background
- •Case study ‘Angel Investments’ card 1
- •Key points for product presentations
- •Proposals
- •Writing
- •Case study ‘Angel Investments’ card 2
- •Case 4. Camden Football Club Background
- •Current situation
- •Writing
- •Case study ‘Camden fc’ card 1 Camden fc negotiating team
- •Case study ‘Camden fc’ card 2 United Media negotiating team
- •Case 5. Group Bon Appetit plc Background
- •Group Bon Appetit: Key facts
- •Innovia Cafes
- •Recent developments
- •1. Task
- •Speaker a Business start-up: Penguin Park
- •Speaker b The Olive Shop (established 2000)
- •Speaker c Business start-up: Sweet Sleepers
- •Speaker d Business start-up: Ingredients.Com
- •2. You have decided to approach a venture capitalist to raise finance for one of the ventures in Exercise 1. Write the covering letter to accompany a detailed business plan.
- •Information for savers and investors
- •Useful language:
- •3. When you have finished preparing your questions, you should meet up with Student b. Make notes on the answers you receive and decide how you are going to invest your money. Student b
- •Role Play 3: Deciding where to invest
- •Introduction
- •1. Look at this list of possible criteria. Work with a partner, and choose what you think are the important criteria. At the same time, eliminate criteria you think are unimportant.
- •Situation
- •You must decide:
- •Worksheet
- •Roles: Role a: The President
- •Role b: The Investment Manager, West Africa
- •Role c: The Investment Manager, South Korea
- •Role d: The Investment Manager, North America
- •Role e: The Financial Research Officer
- •Role f: The Political Research Officer
- •Role g: The Head of Loan Scheduling
- •Role play 4. Selling off a line of business
- •Introduction
- •1. Do this quiz. Begin at number 1, make your choice, and then go to the number indicated in brackets.
- •Situation
- •Role b: The Sales Manager
- •Role c: The Claims Manager
- •Role d: The Investment Manager
- •Role e: The Marketing Manager
- •Role f: The Personnel Manager
- •Role g: The it Manager
- •Role play 5. A big new feature film
- •Introduction
- •1. You are a film producer, with your own company. Work with a partner. Read the questions and choose the best answer.
- •Situation
- •Role b: The Production Manager
- •Role c: The Company Accountant
- •Role d: The Production Assistant
- •Role e: The Head of Casting
- •Role f: The Head of Marketing
- •Role g: The Technical Adviser
- •Role play 6. Servicing a debt
- •Introduction
- •1. Look at this list and put a tick next to those who will suffer because of your company’s closure:
- •4. Will the people who suffer more be those who have the best protection, or those who receive compensation? Situation
- •5. You must decide:
- •Fact sheet
- •Roles: Role a: The Chair of the Consortium of Banks
- •Role b: The Secretary of the Association of Danegelt Shareholders
- •Role c: The Managing Director of Danegelt
- •Role d: The Chief Executive of the Sumitomo Bank
- •Role e: The Secretary of the Federation of Small Shareholders
- •Role f: The Financial Director of Danegelt
- •Role g: The President of the Trust Bank of New York
- •2. Write notes.
- •3. Study the balance sheet items below. Is a bs in your company presented in the same way?
- •2. Fill in the missing vowels in these words and then check the meaning.
- •3. Discuss. Reference list
- •117997, Москва, Стремянный пер., 36.
So, should Cliff try to sell the bonds to Louise? If your discussions so far haven’t produced a consensus, take a vote on it. Now decide! Case 3. Angel Investments Background
Angel Investments plc (AI), is based in Warsaw, Poland. It provides finance for start-up or young companies which need capital to develop their businesses. AI is run by a group of extremely rich people of various nationalities who made their fortunes in the computer and financial services industries. They enjoy the excitement of working with start-ups and small companies, and believe that Central and Eastern Europe offers outstanding opportunities for investment. They are willing to take risks and back projects which seem unusual or extraordinary. However they also expect to make money, usually by taking a stake in the business or a share of the profits.
A team of AI investors is currently considering several proposals. After hearing presentations from individuals and companies, AI will decide which projects it will invest in, and how much money it will give to each one. They have £5.5 million to invest in the projects.
Task
You are either:
a) an AI investor; or
b) an entrepreneur who needs finance for a new project.
• AI investors turn to page 13. Card 1.
• Entrepreneurs turn to page 15, Card 2.
Case study ‘Angel Investments’ card 1
Briefing notes: AI investors
Before the meeting
1. Study the proposals that the entrepreneurs have chosen and discuss which appeal to you most. Consider which are the most risky and which have the greatest potential profits.
2. Prepare questions which you wish to ask each person/company.
During the meeting
1. Listen to the presentation of each person/company. Ask questions to help you decide which projects to invest in.
2. Discuss the projects. Decide which to invest in, and how much money you will give to each.
Remember: You have a maximum limit of £5.5 million to invest, but can invest less.
Key points for product presentations
1. The Business
A description of the business – What does it do? Who is it for? Brief details about the team (age, education, experience, etc.).
2. The Product or Service
A brief description – including artwork, if possible. What are the advantages of the product or service? What need does it fill? What are its unique features?
3. Marketing
Who are the existing or target customers? Who are the competitors or possible future competitors? What are the competing products, if any? What about pricing policy? How will the product or service be launched and promoted? What are the selling and distribution methods?
4. Finance
How much finance is required and for what purposes?
Proposals
New magazine. You need to finance the first edition and launch of a new magazine.
Amount required: £2.5 million, to finance production, editorial, office administration, distribution costs and promotion.
Flotation tank centres. At these centres, stressed business people can float in tanks and forget about their problems. Other services will include advice about diet and skin care, a solarium, and sunbeds, etc.
Amount required: £2 million, to finance premises, equipment staff and promotion.
High-tech products. Your company is developing two products. The PX 15 prevents people from using mobile phones in enclosed spaces, for example in restaurants or trains. Sweep-Safe is a device for clearing mines. It can also find other objects buried underground.
Amount required: £3.5 million, to finance research and development, production and marketing.
New sport league. You have a background in sport and public relations. You want to set up a league for a sport which at present is not well known, but could become very popular.
Amount required: £2.5 million to finance administration and promotion, endorsements of the league by famous sports people, travel and legal costs.
Your own idea for a product or service. You have an idea for a product or service. You have not yet written a business plan, but the AI team are willing to listen to your presentation.
Amount required: At least £3 million, to finance development, production, personnel, launch and marketing costs.
Airships. Your company wants to manufacture airships to advertise companies’ products and to entertain potential customers, etc.
Amount required: £5 million, to finance research and development costs, production, and marketing.