
- •Содержание
- •Case 1. A Year in Fashion
- •1. This story is set in a fashion house. To find out some background about the world of fashion, read this background box: Background: Fashion houses
- •2. This story looks at problems caused when borrowing money. If you’d like to think about the ethics of money lending, discuss this point:
- •Problem
- •27 May May Week No. 22
- •6 June June Week No.23
- •18 August August Week No. 33
- •11 September September Week No. 35
- •15 September September Week No. 35
- •27 May: Get the facts straight
- •6 June: Getting the money
- •18 August: Why gloomy?
- •11 September: The risks
- •15 September: a letter from the bank
- •5. When you’ve read the first paragraph of this entry, read this letter from the bank summarising the meeting, and fill in the gaps using the words underneath.
- •6. Now, read Suzanne’s four options and then move on to make your decision! Decision time
- •Paired comparisons
- •Background: Bonds
- •The Characters
- •The situation
- •The decision
- •Role play Divide into pairs with members of another group, and role play the following situations:
- •So, should Cliff try to sell the bonds to Louise? If your discussions so far haven’t produced a consensus, take a vote on it. Now decide! Case 3. Angel Investments Background
- •Case study ‘Angel Investments’ card 1
- •Key points for product presentations
- •Proposals
- •Writing
- •Case study ‘Angel Investments’ card 2
- •Case 4. Camden Football Club Background
- •Current situation
- •Writing
- •Case study ‘Camden fc’ card 1 Camden fc negotiating team
- •Case study ‘Camden fc’ card 2 United Media negotiating team
- •Case 5. Group Bon Appetit plc Background
- •Group Bon Appetit: Key facts
- •Innovia Cafes
- •Recent developments
- •1. Task
- •Speaker a Business start-up: Penguin Park
- •Speaker b The Olive Shop (established 2000)
- •Speaker c Business start-up: Sweet Sleepers
- •Speaker d Business start-up: Ingredients.Com
- •2. You have decided to approach a venture capitalist to raise finance for one of the ventures in Exercise 1. Write the covering letter to accompany a detailed business plan.
- •Information for savers and investors
- •Useful language:
- •3. When you have finished preparing your questions, you should meet up with Student b. Make notes on the answers you receive and decide how you are going to invest your money. Student b
- •Role Play 3: Deciding where to invest
- •Introduction
- •1. Look at this list of possible criteria. Work with a partner, and choose what you think are the important criteria. At the same time, eliminate criteria you think are unimportant.
- •Situation
- •You must decide:
- •Worksheet
- •Roles: Role a: The President
- •Role b: The Investment Manager, West Africa
- •Role c: The Investment Manager, South Korea
- •Role d: The Investment Manager, North America
- •Role e: The Financial Research Officer
- •Role f: The Political Research Officer
- •Role g: The Head of Loan Scheduling
- •Role play 4. Selling off a line of business
- •Introduction
- •1. Do this quiz. Begin at number 1, make your choice, and then go to the number indicated in brackets.
- •Situation
- •Role b: The Sales Manager
- •Role c: The Claims Manager
- •Role d: The Investment Manager
- •Role e: The Marketing Manager
- •Role f: The Personnel Manager
- •Role g: The it Manager
- •Role play 5. A big new feature film
- •Introduction
- •1. You are a film producer, with your own company. Work with a partner. Read the questions and choose the best answer.
- •Situation
- •Role b: The Production Manager
- •Role c: The Company Accountant
- •Role d: The Production Assistant
- •Role e: The Head of Casting
- •Role f: The Head of Marketing
- •Role g: The Technical Adviser
- •Role play 6. Servicing a debt
- •Introduction
- •1. Look at this list and put a tick next to those who will suffer because of your company’s closure:
- •4. Will the people who suffer more be those who have the best protection, or those who receive compensation? Situation
- •5. You must decide:
- •Fact sheet
- •Roles: Role a: The Chair of the Consortium of Banks
- •Role b: The Secretary of the Association of Danegelt Shareholders
- •Role c: The Managing Director of Danegelt
- •Role d: The Chief Executive of the Sumitomo Bank
- •Role e: The Secretary of the Federation of Small Shareholders
- •Role f: The Financial Director of Danegelt
- •Role g: The President of the Trust Bank of New York
- •2. Write notes.
- •3. Study the balance sheet items below. Is a bs in your company presented in the same way?
- •2. Fill in the missing vowels in these words and then check the meaning.
- •3. Discuss. Reference list
- •117997, Москва, Стремянный пер., 36.
The decision
Cliff had been in front of his computer terminal for nearly two hours by the time his boss, Arnie Arnopp, arrived for work at 8.30 the next day.
Arnie shouted across to Cliff as he walked in. ‘What’s your hot tip for today, Cliff-boy? No, don’t tell me. Let me guess. Wisconsin Credit! That would be just in your style – bonds in a bankrupt bank!”
Arnie walked off roaring with laughter.
Cliff sat and stared at his telephone. Did Arnie know something that he didn’t? Was Wisconsin Credit a stupid idea after all? Was this the idea that would make him and Louise Patterson a lot of money – or would it be the end of his career?
Free discussion
Should Cliff try to sell Louise the Wisconsin Credit bonds?
Analysis
The characters
Read the three speeches and answer these questions:
Responsibilities...
1. Who tries to build long term relationships with customers?
2. Who looks after money for other people?
3. Who looks for and sells bonds that will increase in value?
...and attitudes
4. Who doesn’t like making mistakes?
5. Who likes to do the unexpected?
6. Who has a negative attitude to younger people?
What opinions have you formed of the three characters? Discuss these questions:
1. Whose advice would you trust?
2. Which character do you think will make most money in his/her career?
The situation
Read the situation and discuss your answers to these questions.
1. What would you do if Cliff had sold you the $77 million of bonds in the
New York property company?
a) Sell the bonds immediately in case they continue to fall in value.
b) Keep the bonds and hope that their price goes up.
c) Forget about the bonds and concentrate on your next deal.
2. If you were Louise Patterson, how would you feel at the end of the phone call from Cliff?
a) relieved b) suspicious c) optimistic d) angry
The idea
The newspaper says that Wisconsin Credit bank is facing bankruptcy, but Cliff sees this as ‘a golden investment opportunity’. Divide into pairs and, in your own words, explain to each other why Cliff thinks this.
Read to the end of the story and then move on to discuss your decision.
Decision time
Should Cliff Addis try to sell Wisconsin Credit bonds to his best customer?
Try thinking about the problem in this way:
Three sides to the story
Discussion
Divide into three groups. Each group should look at the problem from the point of view of one of the main characters, by discussing one of these questions:
Group 1 — from Cliff’s point of view: Why is it a good idea to try to sell Wisconsin Credit bonds to Louise Patterson?
Group 2 — from Arnie’s point of view: Why is it a bad idea to try to sell Wisconsin Credit bonds to Louise Patterson?
Group 3 — from Louise’s point of view: What would you do if Cliff Addis tried to sell you Wisconsin Credit bonds?
Role play Divide into pairs with members of another group, and role play the following situations:
1. A planning meeting: Cliff explains to Arnie which bonds he intends to recommend to his customers and why. (For people from Groups 1 and 2.)
2. A sales pitch: Cliff phones Louise and tries to sell her the Wisconsin Credit bonds. (For people from Groups 2 and 3.)
3. A phone call: Louise phones Arnie and asks for some advice before buying the Wisconsin Credit bonds. (For people from Groups 1 and 3.)