
- •Содержание
- •Case 1. A Year in Fashion
- •1. This story is set in a fashion house. To find out some background about the world of fashion, read this background box: Background: Fashion houses
- •2. This story looks at problems caused when borrowing money. If you’d like to think about the ethics of money lending, discuss this point:
- •Problem
- •27 May May Week No. 22
- •6 June June Week No.23
- •18 August August Week No. 33
- •11 September September Week No. 35
- •15 September September Week No. 35
- •27 May: Get the facts straight
- •6 June: Getting the money
- •18 August: Why gloomy?
- •11 September: The risks
- •15 September: a letter from the bank
- •5. When you’ve read the first paragraph of this entry, read this letter from the bank summarising the meeting, and fill in the gaps using the words underneath.
- •6. Now, read Suzanne’s four options and then move on to make your decision! Decision time
- •Paired comparisons
- •Background: Bonds
- •The Characters
- •The situation
- •The decision
- •Role play Divide into pairs with members of another group, and role play the following situations:
- •So, should Cliff try to sell the bonds to Louise? If your discussions so far haven’t produced a consensus, take a vote on it. Now decide! Case 3. Angel Investments Background
- •Case study ‘Angel Investments’ card 1
- •Key points for product presentations
- •Proposals
- •Writing
- •Case study ‘Angel Investments’ card 2
- •Case 4. Camden Football Club Background
- •Current situation
- •Writing
- •Case study ‘Camden fc’ card 1 Camden fc negotiating team
- •Case study ‘Camden fc’ card 2 United Media negotiating team
- •Case 5. Group Bon Appetit plc Background
- •Group Bon Appetit: Key facts
- •Innovia Cafes
- •Recent developments
- •1. Task
- •Speaker a Business start-up: Penguin Park
- •Speaker b The Olive Shop (established 2000)
- •Speaker c Business start-up: Sweet Sleepers
- •Speaker d Business start-up: Ingredients.Com
- •2. You have decided to approach a venture capitalist to raise finance for one of the ventures in Exercise 1. Write the covering letter to accompany a detailed business plan.
- •Information for savers and investors
- •Useful language:
- •3. When you have finished preparing your questions, you should meet up with Student b. Make notes on the answers you receive and decide how you are going to invest your money. Student b
- •Role Play 3: Deciding where to invest
- •Introduction
- •1. Look at this list of possible criteria. Work with a partner, and choose what you think are the important criteria. At the same time, eliminate criteria you think are unimportant.
- •Situation
- •You must decide:
- •Worksheet
- •Roles: Role a: The President
- •Role b: The Investment Manager, West Africa
- •Role c: The Investment Manager, South Korea
- •Role d: The Investment Manager, North America
- •Role e: The Financial Research Officer
- •Role f: The Political Research Officer
- •Role g: The Head of Loan Scheduling
- •Role play 4. Selling off a line of business
- •Introduction
- •1. Do this quiz. Begin at number 1, make your choice, and then go to the number indicated in brackets.
- •Situation
- •Role b: The Sales Manager
- •Role c: The Claims Manager
- •Role d: The Investment Manager
- •Role e: The Marketing Manager
- •Role f: The Personnel Manager
- •Role g: The it Manager
- •Role play 5. A big new feature film
- •Introduction
- •1. You are a film producer, with your own company. Work with a partner. Read the questions and choose the best answer.
- •Situation
- •Role b: The Production Manager
- •Role c: The Company Accountant
- •Role d: The Production Assistant
- •Role e: The Head of Casting
- •Role f: The Head of Marketing
- •Role g: The Technical Adviser
- •Role play 6. Servicing a debt
- •Introduction
- •1. Look at this list and put a tick next to those who will suffer because of your company’s closure:
- •4. Will the people who suffer more be those who have the best protection, or those who receive compensation? Situation
- •5. You must decide:
- •Fact sheet
- •Roles: Role a: The Chair of the Consortium of Banks
- •Role b: The Secretary of the Association of Danegelt Shareholders
- •Role c: The Managing Director of Danegelt
- •Role d: The Chief Executive of the Sumitomo Bank
- •Role e: The Secretary of the Federation of Small Shareholders
- •Role f: The Financial Director of Danegelt
- •Role g: The President of the Trust Bank of New York
- •2. Write notes.
- •3. Study the balance sheet items below. Is a bs in your company presented in the same way?
- •2. Fill in the missing vowels in these words and then check the meaning.
- •3. Discuss. Reference list
- •117997, Москва, Стремянный пер., 36.
The Characters
1. Cliff Addis, Bond salesperson, Hislop & Hislop Investment Bank
‘I sell millions of bonds every year to the top financial institutions in the USA. I have to persuade these people that the bonds I’m selling represent a great investment opportunity. So a big part of my job is to find bonds that are going to increase in value. And how do I do that? Well, I say there’s only one way to make real money in the bond market – always do the unexpected!’
2. Arnie Arnopp Senior bond salesperson, Hislop & Hislop Investment Bank
‘You may think I’m old-fashioned, but I say the bond markets are a long- term bet. There are too many kids in the dealing room who don’t think beyond tomorrow. They’re always looking for a ‘get rich quick’ scheme. I tell my team that we need to build a relationship of trust with our customers.’
3. Louise Patterson, Fund manager, Carte Pensions
‘In my job, I manage millions of dollars of other people’s money. Ordinary working people pay into my pension fund; I invest their money in stocks, bonds or whatever I think is a good investment, and the money the fund generates pays these people’s pensions when they retire.
This means I’ve got a huge responsibility: I can’t afford to make mistakes with other people’s money but, as a professional investor, I have to take risks to make sure I get the best deals possible.’
The situation
Cliff Addis had never really known failure in his life. He’d gone straight from the top of his Harvard class to the dealing room of Hislop & Hislop, where he’d built a reputation as one of the best bond salespeople on Wall Street. But just lately, things hadn’t been going so well for him. Only last week he’d persuaded his best customer, Louise Patterson of Carte Pensions, to buy $77 million worth of bonds in a New York property company: two days later the bonds had fallen in value by nearly 3%.
He tried to re-assure her on the phone.
‘Don’t worry, Louise, it’s a temporary situation. By the end of the month, those bonds will have turned round – I promise. And, anyway, I’m working on something right now that’s going to be very special. Something totally new – you’re going to love it!’
Cliff put down the phone and sat for a moment with his head in his hands. Everybody knew that the bonds in the property company weren’t going to turn round – and he knew that he didn’t have any good new investment ideas.
As his taxi took him home after work, Cliff scanned the evening’s financial news in the newspaper. One headline caught his eye:
Wisconsin Credit Faces Bankruptcy
The Wisconsin Credit Bank is close to bankruptcy this evening after a vote of no confidence by a number of its key investors.
His mind started racing. He knew that tomorrow there would be a mad rush to sell Wisconsin Credit bonds and the price would plunge. But would the bank really go bankrupt? Wisconsin Credit served a large number of Mid-West farming communities and Cliff knew that these people were a political priority for the government. If the bank went bankrupt, thousands of farmers would lose their life savings and the government would lose a lot of votes. The more he thought about it, the more certain he was the government would bail out the bank – and that meant that Wisconsin Credit bonds were a golden investment opportunity.
He scribbled a few notes in his notebook: Bonds in Wisconsin Credit fail → Buy them out while they are cheap → Gov-t bails out Wisconsin Credit → Bonds rise again → sell = A KILLING!