
- •Содержание
- •Case 1. A Year in Fashion
- •1. This story is set in a fashion house. To find out some background about the world of fashion, read this background box: Background: Fashion houses
- •2. This story looks at problems caused when borrowing money. If you’d like to think about the ethics of money lending, discuss this point:
- •Problem
- •27 May May Week No. 22
- •6 June June Week No.23
- •18 August August Week No. 33
- •11 September September Week No. 35
- •15 September September Week No. 35
- •27 May: Get the facts straight
- •6 June: Getting the money
- •18 August: Why gloomy?
- •11 September: The risks
- •15 September: a letter from the bank
- •5. When you’ve read the first paragraph of this entry, read this letter from the bank summarising the meeting, and fill in the gaps using the words underneath.
- •6. Now, read Suzanne’s four options and then move on to make your decision! Decision time
- •Paired comparisons
- •Background: Bonds
- •The Characters
- •The situation
- •The decision
- •Role play Divide into pairs with members of another group, and role play the following situations:
- •So, should Cliff try to sell the bonds to Louise? If your discussions so far haven’t produced a consensus, take a vote on it. Now decide! Case 3. Angel Investments Background
- •Case study ‘Angel Investments’ card 1
- •Key points for product presentations
- •Proposals
- •Writing
- •Case study ‘Angel Investments’ card 2
- •Case 4. Camden Football Club Background
- •Current situation
- •Writing
- •Case study ‘Camden fc’ card 1 Camden fc negotiating team
- •Case study ‘Camden fc’ card 2 United Media negotiating team
- •Case 5. Group Bon Appetit plc Background
- •Group Bon Appetit: Key facts
- •Innovia Cafes
- •Recent developments
- •1. Task
- •Speaker a Business start-up: Penguin Park
- •Speaker b The Olive Shop (established 2000)
- •Speaker c Business start-up: Sweet Sleepers
- •Speaker d Business start-up: Ingredients.Com
- •2. You have decided to approach a venture capitalist to raise finance for one of the ventures in Exercise 1. Write the covering letter to accompany a detailed business plan.
- •Information for savers and investors
- •Useful language:
- •3. When you have finished preparing your questions, you should meet up with Student b. Make notes on the answers you receive and decide how you are going to invest your money. Student b
- •Role Play 3: Deciding where to invest
- •Introduction
- •1. Look at this list of possible criteria. Work with a partner, and choose what you think are the important criteria. At the same time, eliminate criteria you think are unimportant.
- •Situation
- •You must decide:
- •Worksheet
- •Roles: Role a: The President
- •Role b: The Investment Manager, West Africa
- •Role c: The Investment Manager, South Korea
- •Role d: The Investment Manager, North America
- •Role e: The Financial Research Officer
- •Role f: The Political Research Officer
- •Role g: The Head of Loan Scheduling
- •Role play 4. Selling off a line of business
- •Introduction
- •1. Do this quiz. Begin at number 1, make your choice, and then go to the number indicated in brackets.
- •Situation
- •Role b: The Sales Manager
- •Role c: The Claims Manager
- •Role d: The Investment Manager
- •Role e: The Marketing Manager
- •Role f: The Personnel Manager
- •Role g: The it Manager
- •Role play 5. A big new feature film
- •Introduction
- •1. You are a film producer, with your own company. Work with a partner. Read the questions and choose the best answer.
- •Situation
- •Role b: The Production Manager
- •Role c: The Company Accountant
- •Role d: The Production Assistant
- •Role e: The Head of Casting
- •Role f: The Head of Marketing
- •Role g: The Technical Adviser
- •Role play 6. Servicing a debt
- •Introduction
- •1. Look at this list and put a tick next to those who will suffer because of your company’s closure:
- •4. Will the people who suffer more be those who have the best protection, or those who receive compensation? Situation
- •5. You must decide:
- •Fact sheet
- •Roles: Role a: The Chair of the Consortium of Banks
- •Role b: The Secretary of the Association of Danegelt Shareholders
- •Role c: The Managing Director of Danegelt
- •Role d: The Chief Executive of the Sumitomo Bank
- •Role e: The Secretary of the Federation of Small Shareholders
- •Role f: The Financial Director of Danegelt
- •Role g: The President of the Trust Bank of New York
- •2. Write notes.
- •3. Study the balance sheet items below. Is a bs in your company presented in the same way?
- •2. Fill in the missing vowels in these words and then check the meaning.
- •3. Discuss. Reference list
- •117997, Москва, Стремянный пер., 36.
Role b: The Production Manager
You are responsible for the everyday running of the company, and for all the rapid growth and good ideas of the last five years. Your colleagues have no right to doubt your ability to make this new project into a fabulous hit. You think you can make Thana so big it will start to compete with major American film production companies. Choosing the $100+ million project would allow you to film on location in China, and to choose world-famous American actors, film director, and screenwriter. If you also found an American film producer to co-produce the film with you, you are sure you would be able to get financial backing from a major American film studio.
You feel that it would be a terrible mistake to choose the $50 million budget. Everyone can understand that an Indian location could not possibly replace China, for a story set in China. What’s more, you are sure that, as a low budget would mean working with unknown actors, director and screenwriter, the Americans would not then be interested in a financial or production partnership. You are worried that, without the Americans to back and distribute the film, it would be a failure outside India.
Role c: The Company Accountant
It would be an error not to make La Cantonaise. It’s a wonderful book, and it would make a wonderful film. With a good British film director and screenwriter, a suitable location in India, and little-known but up-and- coming Indian actors of Chinese ethnic origin, it would be possible to find financial backing from several major Indian television or film companies, make the film for $50 million, and then sell it to an American distributor.
But you must not co-produce and co-finance this film with the Americans, as they will make it into an American film and take all the profits.
Role d: The Production Assistant
This is a wonderful project and La Cantonaise must be made. A Singaporean television channel you work with is prepared to invest $25 million in the film provided they can co-produce the film with Thana. You favour the $ 100+ million budget with a location in China. But you refuse to work with American actors, directors and producers because they will insist on making the film on their terms. It would become an American film, which is quite inappropriate, as it will be based on a French book and made by Indian producers.
The Singaporean channel and you have already worked together on several successful television films and series. You have succeeded without the Americans up to now, and don’t see why you should bring them in on this film.
Role e: The Head of Casting
You have a very good friend who is the president of a major American film production company. This company is quite ready to invest heavily in La Cantonaise, provided the $50 million budget is chosen. You are sure that the Americans must distribute the film if you want it to be a worldwide box-office success. But you know that they will not distribute it if Thana does not take an American partner.
It is not necessary to use big names. Although the film will be made in English, Indian actors and an Indian director and screenwriter could be used, and a suitable location, that looks like China, found in a region of India.