- •Н.В. Лобастова
- •Management
- •Английский язык Management Учебное пособие
- •Предисловие
- •Starting up
- •Reading
- •2. Complete the following sentences using suitable words or phrases given below.
- •3. Divide the following styles of behavior into pairs of opposites.
- •4. Translate the following text into English. Что такое менеджмент?
- •Introducing yourself and organization you work for.
- •Instructions
- •Unit 2 Company structure
- •1. Read the three descriptions of company structures. Answer the questions.
- •1. Read the text about different ways of organizing companies, and then give
- •2. Read the text about centralization and decentralization and then discuss the
- •1. Decide whether the following statements are true or false. Support yourself
- •1. Match the words or phrases on the left with the words from the text on the
- •2. Complete the following sentences with suitable forms of the words.
- •4. Use the spaces below to write a short description of your department. Use the
- •Information given above.
- •5. Translate the following sentences into English.
- •6. Make up the description of any organization chart, or a company you
- •Case study Faredeal Travel Agency: Reorganize the structure, layout and working practices of a travel company.
- •Director 1 Director 2
- •Confidential
- •The office space is not used efficiently and needs a complete reorganization. (For example, Accounts and General Office staff have to walk too far to the photocopying room, etc).
- •Working conditions: staff survey
- •1. In your opinion, which factors below are important for getting a job?
- •Listening You will hear David Smyth, the Personnel Manager of a major European insurance company, answering questions about the way he interviews and selects candidates.
- •Language focus
- •2. Match the questions with the responses.
- •Responses
- •3. What are the terms for the following? Use the terms from the exercise above.
- •4. It’s a common thing that the employers look for three qualities in recruits:
- •5. Translate the sentences into English using the following word partnerships:
- •6. The letter of application
- •Below you will find the details from the letter of application. Look at the outline of the letter on the left and indicate where the information below should go.
- •1. Name: Isabella Rosetti
- •2. Name: Michael Bolen
- •Unit 4 Planning and Strategy
- •1. You will read the text about different stages of planning and their importance
- •Listening Developing a strategy
- •Language focus
- •1. Match up the words from the left with the words from the right to make
- •2. A. Match the phrase, describing a position of a company, with their definitions
- •3. Complete the following sentences using suitable words given below.
- •4. Phrasal verbs.
- •5. Complete the following passage with the correct form of the words below.
- •Questions
- •8. Translate the following text into English.
- •Troubled times for Benson Group
- •Describe the company’s profile according to the main points of swot analysis: strengths, weaknesses, opportunities and threats.
- •Innovative strategy Words to remember:
- •Starting up How important is creativity in business? Are creativity and innovation the same things? What are the conditions for creativity in business? Here what the psychologists think:
- •Adapted extracts from Jack Welch Speaks, by Janet Lowe Language focus
- •1. Find words or phrases in the quotations which suggest the idea of change.
- •2. Find words or phrases in the quotations which mean:
- •3. Translate the following text into English using the following words in the
- •1.Make the matching of the words and phrases from the text with their
- •2. Replace the words in italics with the words from exercise 1.
- •3. Verbs and prepositions
- •4. Complete the following sentences with appropriate verbs:
- •5. Complete the following passage with the correct forms of the following words:
- •6. Translate the following text into English
- •8. Complete the following sentences with the correct form of either ‘do’ or
- •Identifying needs Stating future actions
- •Case study Texan Chicken: Work out a strategy to save a failing fast food company
- •Present situation
- •Unit 6 Goal-setting
- •1. Match the words and phrases from the text with their definitions on the right.
- •2. Complete the following passage, using suitable forms of the words given
- •3. Match up the words given below with the italicized words in the text.
- •4. Translate the following text into English.
- •1. Pamela Pickford train business people to make presentations. Which of the
- •2. Comment on the following statements. In your opinion are they:
- •1. Introducing yourself 2. Structuring the presentation
- •3. Inventing questions 4. Giving background information
- •5. Referring the audience’s knowledge. 6. Changing the topic.
- •9. Ending
- •Guidelines for presenters
- •Words to remember:
- •1. Match up the words on the left with their definitions on the right.
- •2. Opposites
- •3. Read the following guidelines for managers. Agree with them and say why.
- •4. Which of the words below can describe possible indicators of:
- •5. Translate the following sentences into English
- •1. Find the best synonym. Match the words and expressions on the left with
- •2. Complete the following sentences with the correct form of the words in
- •Italics. Translate them.
- •3. Addition and contrast
- •4. Analyzing personality types and identifying strengths and weaknesses.
- •1. Listen to a description of a graph below and complete the text. Draw the graph.
- •2. Listen to descriptions of other Finnish exports to Japan, draw the graphs,
- •Instructions
- •1. Match the words from the text on the left with their definitions on the right.
- •2. Which adjectives below describe positive aspects of someone’s character?
- •3. Use the relative pronouns below to complete these quotations. Which gap does not need a relative pronoun? Translate the quotations into Russian.
- •4. Look through the differences between managers and leaders. Speak on them.
- •5. Paragraphs 1-9 contain advice for business leaders. Choose the appropriate
- •Indicating priorities
- •1. Unit 1 Manager’s role
- •1. Listen to seven people talking about their work and decide which department
- •4. Innovative strategy
- •Unit 6 Goal-setting
- •1. Presentation
- •2. Presentation
- •2. Pam talks about herself
- •Ian talks about himself and Stephen
Instructions
Working in groups of two or three, analyze the strengths and weaknesses of the two candidates. Decide who should be offered the position, noting the reasons for your choice. Compare your decision with that of the other groups.
Unit 2 Company structure
Words to remember:
to launch ( to start, to found, to set up) a company – создать (основать) компанию
a sole ownership – предприятие, принадлежащее одному человеку
to own a company – владеть компанией
the staff numbers….. – штат насчитывает …….
to be liable to (for) – нести ответственность перед (за)
liability – ответственность
personal assets – личное имущество
sleeping partner – пассивный партнёр
The company is insolvent. – Компания неплатёжеспособна.
to make losses ( to carry losses) – нести убытки (потери)
revenue (income) – доход
to join the company – вступить (присоединиться)
division – подразделение
engineering department – конструкторско-технический отдел; конструкторское
бюро; отдел инженерного проектирования
packing department – отдел фасовки и упаковки
purchasing department – отдел закупок (снабжения)
supply department – отдел снабжения
quality control department – отдел управления качеством
accounting (account) department – бухгалтерия
law (legal) department – юридический отдел
patent department – патентный отдел
research and development department – отдел исследований и разработок
sales department – отдел сбыта
technical support department – отдел технического обеспечения
He is the head / at the head of the department. – Он глава компании.
He is in charge of the department – Он отвечает за отдел.
He reports to (is accountable to)… – Он отчитывается перед …..
a project manager – руководитель проекта
a product manager – менеджер, отвечающий за выпуск отдельного вида
товаров
to operate – работать, руководить
to carry out research – проводить исследования
to draw up a contract – составлять контракт
product range – ассортимент товаров
welfare of employees – благосостояние
to process data – обрабатывать данные
to deliver goods – доставлять товары
sales representative – торговый представитель
to provide customers with – обеспечивать потребителей
to keep a record – вести учёт
to persuade – убеждать
to handle – обрабатывать; регулировать; управлять
to maintain standard – поддерживать (обеспечивать)
to promote goods – продвигать товары
promotion – продвижение; поощрение; содействие (развитию)
business savvy – деловая смекалка
to give authority (power) – наделять полномочием (властью)
Starting up
1. Read the three descriptions of company structures. Answer the questions.
Sole trader
One person sets up and runs the company. The person provides all the capital and has unlimited liability for business debts, even if it means selling personal assets.
Limited company
In a Limited company (US-Corporation), the capital is divided into shares, which are held by shareholders. Shareholders have limited liability, but they can vote at the Annual General Meeting to elect the Board of Directors. There are two types of Limited company:
in a private limited company, all shareholders must agree before any shares can be bought or sold.
in a public limited company, shares are bought and sold freely, for example on the stock exchange.
Partnership
A group of people provide the capital, set up the company and manage it together. There are two types of partnership:
Partners in an unlimited partnership are like sole traders – if the business fails they are fully liable for all debts, and may even have to sell personal assets.
In a limited partnership there can be sleeping partners who do not participate in the management of the company. Sleeping partners have limited liability – in the event of bankruptcy, they only lose their investment, not their personal assets.
1. What are most people’s main personal assets?
2. How can a sole trader get a capital to set up a business?
Think of five methods.
3. If a limited company has 5000 shares and each share is worth $2.50, what is the
capital of the company?
4. What are the advantages and disadvantages of being a sleeping partner?
5. What is the difference between a sleeping partner and a shareholder?
6. If a private limited company goes bankrupt, do the shareholders lose their personal
assets? Why?
7. What must you do to sell your shares in a private limited company?
8. What are the advantages of a public limited company? Think of three.
Reading