- •Н.В. Лобастова
- •Management
- •Английский язык Management Учебное пособие
- •Предисловие
- •Starting up
- •Reading
- •2. Complete the following sentences using suitable words or phrases given below.
- •3. Divide the following styles of behavior into pairs of opposites.
- •4. Translate the following text into English. Что такое менеджмент?
- •Introducing yourself and organization you work for.
- •Instructions
- •Unit 2 Company structure
- •1. Read the three descriptions of company structures. Answer the questions.
- •1. Read the text about different ways of organizing companies, and then give
- •2. Read the text about centralization and decentralization and then discuss the
- •1. Decide whether the following statements are true or false. Support yourself
- •1. Match the words or phrases on the left with the words from the text on the
- •2. Complete the following sentences with suitable forms of the words.
- •4. Use the spaces below to write a short description of your department. Use the
- •Information given above.
- •5. Translate the following sentences into English.
- •6. Make up the description of any organization chart, or a company you
- •Case study Faredeal Travel Agency: Reorganize the structure, layout and working practices of a travel company.
- •Director 1 Director 2
- •Confidential
- •The office space is not used efficiently and needs a complete reorganization. (For example, Accounts and General Office staff have to walk too far to the photocopying room, etc).
- •Working conditions: staff survey
- •1. In your opinion, which factors below are important for getting a job?
- •Listening You will hear David Smyth, the Personnel Manager of a major European insurance company, answering questions about the way he interviews and selects candidates.
- •Language focus
- •2. Match the questions with the responses.
- •Responses
- •3. What are the terms for the following? Use the terms from the exercise above.
- •4. It’s a common thing that the employers look for three qualities in recruits:
- •5. Translate the sentences into English using the following word partnerships:
- •6. The letter of application
- •Below you will find the details from the letter of application. Look at the outline of the letter on the left and indicate where the information below should go.
- •1. Name: Isabella Rosetti
- •2. Name: Michael Bolen
- •Unit 4 Planning and Strategy
- •1. You will read the text about different stages of planning and their importance
- •Listening Developing a strategy
- •Language focus
- •1. Match up the words from the left with the words from the right to make
- •2. A. Match the phrase, describing a position of a company, with their definitions
- •3. Complete the following sentences using suitable words given below.
- •4. Phrasal verbs.
- •5. Complete the following passage with the correct form of the words below.
- •Questions
- •8. Translate the following text into English.
- •Troubled times for Benson Group
- •Describe the company’s profile according to the main points of swot analysis: strengths, weaknesses, opportunities and threats.
- •Innovative strategy Words to remember:
- •Starting up How important is creativity in business? Are creativity and innovation the same things? What are the conditions for creativity in business? Here what the psychologists think:
- •Adapted extracts from Jack Welch Speaks, by Janet Lowe Language focus
- •1. Find words or phrases in the quotations which suggest the idea of change.
- •2. Find words or phrases in the quotations which mean:
- •3. Translate the following text into English using the following words in the
- •1.Make the matching of the words and phrases from the text with their
- •2. Replace the words in italics with the words from exercise 1.
- •3. Verbs and prepositions
- •4. Complete the following sentences with appropriate verbs:
- •5. Complete the following passage with the correct forms of the following words:
- •6. Translate the following text into English
- •8. Complete the following sentences with the correct form of either ‘do’ or
- •Identifying needs Stating future actions
- •Case study Texan Chicken: Work out a strategy to save a failing fast food company
- •Present situation
- •Unit 6 Goal-setting
- •1. Match the words and phrases from the text with their definitions on the right.
- •2. Complete the following passage, using suitable forms of the words given
- •3. Match up the words given below with the italicized words in the text.
- •4. Translate the following text into English.
- •1. Pamela Pickford train business people to make presentations. Which of the
- •2. Comment on the following statements. In your opinion are they:
- •1. Introducing yourself 2. Structuring the presentation
- •3. Inventing questions 4. Giving background information
- •5. Referring the audience’s knowledge. 6. Changing the topic.
- •9. Ending
- •Guidelines for presenters
- •Words to remember:
- •1. Match up the words on the left with their definitions on the right.
- •2. Opposites
- •3. Read the following guidelines for managers. Agree with them and say why.
- •4. Which of the words below can describe possible indicators of:
- •5. Translate the following sentences into English
- •1. Find the best synonym. Match the words and expressions on the left with
- •2. Complete the following sentences with the correct form of the words in
- •Italics. Translate them.
- •3. Addition and contrast
- •4. Analyzing personality types and identifying strengths and weaknesses.
- •1. Listen to a description of a graph below and complete the text. Draw the graph.
- •2. Listen to descriptions of other Finnish exports to Japan, draw the graphs,
- •Instructions
- •1. Match the words from the text on the left with their definitions on the right.
- •2. Which adjectives below describe positive aspects of someone’s character?
- •3. Use the relative pronouns below to complete these quotations. Which gap does not need a relative pronoun? Translate the quotations into Russian.
- •4. Look through the differences between managers and leaders. Speak on them.
- •5. Paragraphs 1-9 contain advice for business leaders. Choose the appropriate
- •Indicating priorities
- •1. Unit 1 Manager’s role
- •1. Listen to seven people talking about their work and decide which department
- •4. Innovative strategy
- •Unit 6 Goal-setting
- •1. Presentation
- •2. Presentation
- •2. Pam talks about herself
- •Ian talks about himself and Stephen
1. Introducing yourself 2. Structuring the presentation
Good morning everyone. I’m going to divide my talk into four
Let me introduce myself. My name is…. parts.
I’m a specialist in ….. First I … ; after that …. ; finally … .
3. Inventing questions 4. Giving background information
If you have any questions, don’t hesitate I’ll give you some background
to ask. information.
I’ll be glad to answer any questions Let’s start with the background.
(at the end of my talk).
5. Referring the audience’s knowledge. 6. Changing the topic.
As you know…. . Right, let’s now move on to … .
As you are aware ….. OK, I’ll look at … .
7. Concluding. 8. Referring to visuals To sum up / To summarize …. If you look at the graph … .
Could I draw your attention to the chart?
If you take a look at the first year, you’ll
see …
9. Ending
Thanks very much. Any questions?
Well, that’s all I have to say.
Case study International Leatherware: Create a design for an international
competition. Make up a presentation.
Background
The International Leatherware Association (ILA) represents leather goods manufacturers and retailers. One of its main functions is to promote the use of leather for new products. Each year the Association awards prices to companies with outstanding new ideas. Companies send a detailed product description and a marketing plan, and the four best proposals are selected. These companies then present their product concepts to a panel of judges. The presentations and awards are televised and the event is broadcast worldwide.
Task
Your company is competing for the ILA’s top prize. You believe that you have an outstanding idea for a new leather product. Prepare your product presentation and present it to the rest of the group. It will be an advantage if a company can offer a product showing a new use for leather. Product concept should be creative and have excellent sales potential. Answer any questions they may have, When you are not making presentation, you are a member of the judged panel. Decide who should get top prize.
Guidelines for presenters
1. Introduce your team. Outline the structure of you presentation.
2. Describe the product design, features and consumer benefits.
3. Describe the product’s target market.
4. Mention other competing products.
5. Present your strategy for the new product. For example:
*branding, packaging, other product features (guarantee, durability, etc)
*pricing strategy
*distribution (What sales outlets will be used?)
*promotion (What advertising, product launch and sales promotion?)
Describe any ideas for television or radio commercials.
The words below can be used to describe inventions or new ideas. Some of them
have a positive meaning, others have a negative meaning.
efficient pointless feasible brilliant ridiculous
viable beneficial impractical marketable useless
ingenious obsolete revolutionary ground-breaking
clever uneconomical user-friendly cheap-looking
Unit 7 Motivation and performance appraisal