- •Н.В. Лобастова
- •Management
- •Английский язык Management Учебное пособие
- •Предисловие
- •Starting up
- •Reading
- •2. Complete the following sentences using suitable words or phrases given below.
- •3. Divide the following styles of behavior into pairs of opposites.
- •4. Translate the following text into English. Что такое менеджмент?
- •Introducing yourself and organization you work for.
- •Instructions
- •Unit 2 Company structure
- •1. Read the three descriptions of company structures. Answer the questions.
- •1. Read the text about different ways of organizing companies, and then give
- •2. Read the text about centralization and decentralization and then discuss the
- •1. Decide whether the following statements are true or false. Support yourself
- •1. Match the words or phrases on the left with the words from the text on the
- •2. Complete the following sentences with suitable forms of the words.
- •4. Use the spaces below to write a short description of your department. Use the
- •Information given above.
- •5. Translate the following sentences into English.
- •6. Make up the description of any organization chart, or a company you
- •Case study Faredeal Travel Agency: Reorganize the structure, layout and working practices of a travel company.
- •Director 1 Director 2
- •Confidential
- •The office space is not used efficiently and needs a complete reorganization. (For example, Accounts and General Office staff have to walk too far to the photocopying room, etc).
- •Working conditions: staff survey
- •1. In your opinion, which factors below are important for getting a job?
- •Listening You will hear David Smyth, the Personnel Manager of a major European insurance company, answering questions about the way he interviews and selects candidates.
- •Language focus
- •2. Match the questions with the responses.
- •Responses
- •3. What are the terms for the following? Use the terms from the exercise above.
- •4. It’s a common thing that the employers look for three qualities in recruits:
- •5. Translate the sentences into English using the following word partnerships:
- •6. The letter of application
- •Below you will find the details from the letter of application. Look at the outline of the letter on the left and indicate where the information below should go.
- •1. Name: Isabella Rosetti
- •2. Name: Michael Bolen
- •Unit 4 Planning and Strategy
- •1. You will read the text about different stages of planning and their importance
- •Listening Developing a strategy
- •Language focus
- •1. Match up the words from the left with the words from the right to make
- •2. A. Match the phrase, describing a position of a company, with their definitions
- •3. Complete the following sentences using suitable words given below.
- •4. Phrasal verbs.
- •5. Complete the following passage with the correct form of the words below.
- •Questions
- •8. Translate the following text into English.
- •Troubled times for Benson Group
- •Describe the company’s profile according to the main points of swot analysis: strengths, weaknesses, opportunities and threats.
- •Innovative strategy Words to remember:
- •Starting up How important is creativity in business? Are creativity and innovation the same things? What are the conditions for creativity in business? Here what the psychologists think:
- •Adapted extracts from Jack Welch Speaks, by Janet Lowe Language focus
- •1. Find words or phrases in the quotations which suggest the idea of change.
- •2. Find words or phrases in the quotations which mean:
- •3. Translate the following text into English using the following words in the
- •1.Make the matching of the words and phrases from the text with their
- •2. Replace the words in italics with the words from exercise 1.
- •3. Verbs and prepositions
- •4. Complete the following sentences with appropriate verbs:
- •5. Complete the following passage with the correct forms of the following words:
- •6. Translate the following text into English
- •8. Complete the following sentences with the correct form of either ‘do’ or
- •Identifying needs Stating future actions
- •Case study Texan Chicken: Work out a strategy to save a failing fast food company
- •Present situation
- •Unit 6 Goal-setting
- •1. Match the words and phrases from the text with their definitions on the right.
- •2. Complete the following passage, using suitable forms of the words given
- •3. Match up the words given below with the italicized words in the text.
- •4. Translate the following text into English.
- •1. Pamela Pickford train business people to make presentations. Which of the
- •2. Comment on the following statements. In your opinion are they:
- •1. Introducing yourself 2. Structuring the presentation
- •3. Inventing questions 4. Giving background information
- •5. Referring the audience’s knowledge. 6. Changing the topic.
- •9. Ending
- •Guidelines for presenters
- •Words to remember:
- •1. Match up the words on the left with their definitions on the right.
- •2. Opposites
- •3. Read the following guidelines for managers. Agree with them and say why.
- •4. Which of the words below can describe possible indicators of:
- •5. Translate the following sentences into English
- •1. Find the best synonym. Match the words and expressions on the left with
- •2. Complete the following sentences with the correct form of the words in
- •Italics. Translate them.
- •3. Addition and contrast
- •4. Analyzing personality types and identifying strengths and weaknesses.
- •1. Listen to a description of a graph below and complete the text. Draw the graph.
- •2. Listen to descriptions of other Finnish exports to Japan, draw the graphs,
- •Instructions
- •1. Match the words from the text on the left with their definitions on the right.
- •2. Which adjectives below describe positive aspects of someone’s character?
- •3. Use the relative pronouns below to complete these quotations. Which gap does not need a relative pronoun? Translate the quotations into Russian.
- •4. Look through the differences between managers and leaders. Speak on them.
- •5. Paragraphs 1-9 contain advice for business leaders. Choose the appropriate
- •Indicating priorities
- •1. Unit 1 Manager’s role
- •1. Listen to seven people talking about their work and decide which department
- •4. Innovative strategy
- •Unit 6 Goal-setting
- •1. Presentation
- •2. Presentation
- •2. Pam talks about herself
- •Ian talks about himself and Stephen
Identifying needs Stating future actions
We’ve got to get more information. So, the next thing to do is
We need more information about… What we’ve got to do now is ….
Case study Texan Chicken: Work out a strategy to save a failing fast food company
Background
Texan Chicken was founded by Eva and Ramon Martinez. They have had no previous experience in the restaurant industry. They opened their first restaurant in West London, and within five years had built up a chain of 40 outlets, using a franchising system.
The reason for their success was the quality of their product. Their delicious fried chicken was based on a recipe that Ramon had discovered when traveling in Texas.
It was served with a sauce which varied from mild to very hot, depending on the customer’s taste. All the restaurants offered a take-out service, which was popular with customers.
When Texan Chicken went public the share price rose by 120% within a week. There seemed to be no limit to Texan Chicken’s profits and expansion.
Present situation
Unfortunately the company’s share price has fallen recently by over 80 %. There has also been a strong pressure on Eva and Ramon Martinez to resign as co-chairmen of the business. At present, they own 40 % of the shares. The other major shareholder is a South African businessman, Martin Webb, who own 12 %. Eva and Ramon Martinez have called in a team of management consultants to advise them on their future strategy.
Listening
Listen to this interview on Business News, a daily radio program in which experts comment on topical business items. Note down four problems facing the business.
Texan Chicken recently did a survey to find out what its customers thought about its restaurants. Here are the results.
Consumer survey (summary)
Customers
Age 18 – 30 58 %
30 – 40 32 %
40+ 10 %
Sex Male 54 %
Female 46 %
Status Single 65 %
Married, no children 23 %
Married, with children 12 %
How often customers visit their restaurants
First visit 8 %
More than once a week 5 %
Once a week to once a fortnight 29 %
Food products bought most often
1. Quarter chicken, salad and rice
2. Chicken breast burger
Customers’ opinions (%)
Good OK poor
Quality / freshness of food 40 50 10
Value for money 10 30 60
Service 8 38 54
Cleanliness 5 14 80
Friendliness of staff 24 48 28
Decor 1 34 65
Task
You are members of the management consultant team called in by Eva and Ramon Martinez to advise them on their future strategy. Discuss the options below. Consider any other ideas for improving profitability. Work out a plan of actions which will turn the company round.
Options
The following options will be discussed by the management consultants at their next
meeting.
1. Persuade Eva and Ramon Martinez to resign. Appoint a new Chief Executive with extensive experience of franchising in the food industry.
2. Seek opportunities to merge with a large fast food company which could offer management expertise and financial resources.
3. Improve profits by expanding in Europe through joint ventures. A German supermarket chain has already shown interest in such a venture.
4. Make major changes in the business. For example:
a) Have more company-owned outlets. This would give greater control over the restaurants.
b) Offer special promotions (e.g. huge discounts on certain meals).
c) Launch a major advertising campaign.