- •Н.В. Лобастова
- •Management
- •Английский язык Management Учебное пособие
- •Предисловие
- •Starting up
- •Reading
- •2. Complete the following sentences using suitable words or phrases given below.
- •3. Divide the following styles of behavior into pairs of opposites.
- •4. Translate the following text into English. Что такое менеджмент?
- •Introducing yourself and organization you work for.
- •Instructions
- •Unit 2 Company structure
- •1. Read the three descriptions of company structures. Answer the questions.
- •1. Read the text about different ways of organizing companies, and then give
- •2. Read the text about centralization and decentralization and then discuss the
- •1. Decide whether the following statements are true or false. Support yourself
- •1. Match the words or phrases on the left with the words from the text on the
- •2. Complete the following sentences with suitable forms of the words.
- •4. Use the spaces below to write a short description of your department. Use the
- •Information given above.
- •5. Translate the following sentences into English.
- •6. Make up the description of any organization chart, or a company you
- •Case study Faredeal Travel Agency: Reorganize the structure, layout and working practices of a travel company.
- •Director 1 Director 2
- •Confidential
- •The office space is not used efficiently and needs a complete reorganization. (For example, Accounts and General Office staff have to walk too far to the photocopying room, etc).
- •Working conditions: staff survey
- •1. In your opinion, which factors below are important for getting a job?
- •Listening You will hear David Smyth, the Personnel Manager of a major European insurance company, answering questions about the way he interviews and selects candidates.
- •Language focus
- •2. Match the questions with the responses.
- •Responses
- •3. What are the terms for the following? Use the terms from the exercise above.
- •4. It’s a common thing that the employers look for three qualities in recruits:
- •5. Translate the sentences into English using the following word partnerships:
- •6. The letter of application
- •Below you will find the details from the letter of application. Look at the outline of the letter on the left and indicate where the information below should go.
- •1. Name: Isabella Rosetti
- •2. Name: Michael Bolen
- •Unit 4 Planning and Strategy
- •1. You will read the text about different stages of planning and their importance
- •Listening Developing a strategy
- •Language focus
- •1. Match up the words from the left with the words from the right to make
- •2. A. Match the phrase, describing a position of a company, with their definitions
- •3. Complete the following sentences using suitable words given below.
- •4. Phrasal verbs.
- •5. Complete the following passage with the correct form of the words below.
- •Questions
- •8. Translate the following text into English.
- •Troubled times for Benson Group
- •Describe the company’s profile according to the main points of swot analysis: strengths, weaknesses, opportunities and threats.
- •Innovative strategy Words to remember:
- •Starting up How important is creativity in business? Are creativity and innovation the same things? What are the conditions for creativity in business? Here what the psychologists think:
- •Adapted extracts from Jack Welch Speaks, by Janet Lowe Language focus
- •1. Find words or phrases in the quotations which suggest the idea of change.
- •2. Find words or phrases in the quotations which mean:
- •3. Translate the following text into English using the following words in the
- •1.Make the matching of the words and phrases from the text with their
- •2. Replace the words in italics with the words from exercise 1.
- •3. Verbs and prepositions
- •4. Complete the following sentences with appropriate verbs:
- •5. Complete the following passage with the correct forms of the following words:
- •6. Translate the following text into English
- •8. Complete the following sentences with the correct form of either ‘do’ or
- •Identifying needs Stating future actions
- •Case study Texan Chicken: Work out a strategy to save a failing fast food company
- •Present situation
- •Unit 6 Goal-setting
- •1. Match the words and phrases from the text with their definitions on the right.
- •2. Complete the following passage, using suitable forms of the words given
- •3. Match up the words given below with the italicized words in the text.
- •4. Translate the following text into English.
- •1. Pamela Pickford train business people to make presentations. Which of the
- •2. Comment on the following statements. In your opinion are they:
- •1. Introducing yourself 2. Structuring the presentation
- •3. Inventing questions 4. Giving background information
- •5. Referring the audience’s knowledge. 6. Changing the topic.
- •9. Ending
- •Guidelines for presenters
- •Words to remember:
- •1. Match up the words on the left with their definitions on the right.
- •2. Opposites
- •3. Read the following guidelines for managers. Agree with them and say why.
- •4. Which of the words below can describe possible indicators of:
- •5. Translate the following sentences into English
- •1. Find the best synonym. Match the words and expressions on the left with
- •2. Complete the following sentences with the correct form of the words in
- •Italics. Translate them.
- •3. Addition and contrast
- •4. Analyzing personality types and identifying strengths and weaknesses.
- •1. Listen to a description of a graph below and complete the text. Draw the graph.
- •2. Listen to descriptions of other Finnish exports to Japan, draw the graphs,
- •Instructions
- •1. Match the words from the text on the left with their definitions on the right.
- •2. Which adjectives below describe positive aspects of someone’s character?
- •3. Use the relative pronouns below to complete these quotations. Which gap does not need a relative pronoun? Translate the quotations into Russian.
- •4. Look through the differences between managers and leaders. Speak on them.
- •5. Paragraphs 1-9 contain advice for business leaders. Choose the appropriate
- •Indicating priorities
- •1. Unit 1 Manager’s role
- •1. Listen to seven people talking about their work and decide which department
- •4. Innovative strategy
- •Unit 6 Goal-setting
- •1. Presentation
- •2. Presentation
- •2. Pam talks about herself
- •Ian talks about himself and Stephen
8. Complete the following sentences with the correct form of either ‘do’ or
‘make’, and one of the words given above. Translate them into Russian.
1. Janine, can you try to ____ me ____ with my dentist for this afternoon, please?
2. Michael, can you ____ me ____? I need to borrow a car.
3. No, we don’t know what went wrong yet, but we’re ____ some _____ .
4. He said I wasn’t working hard enough and I’d really have to ____ an ____ .
5. I can’t tell you now, but we expect to ____ a ____ early next week.
6. We’re ____ much ____ than last year; we’re definitely ____ progress.
7. We spent three days ____ to the warehouse roof after the storm last week.
8. We ____ a lot of ____ in Japan, and since the profit margin is high, we ____ a lot of ____ .
9. I checked the figures last night and found that I’d ____ a lot of ____ .
10. It’s either one or the other. You’ll have to ____ a ____ .
11. Have you had to ____ a ____ in front of an audience?
12. What is the longest ____ you’ve ever ____ to a foreign country?
13. Have you ever ____ a ____ about poor quality of something you bought?
14. Is complaining useful? Do you think it ____ any ____ ?
15. Have you ever ____ any ____ about customer service could be improved?
16. What ____ have you ____ for the next summer holidays?
Reading-Listening - 2 / Business analysis and decision-making /
Read the internal report about the investment which has gone wrong. After you have read it, discuss the questions below.
Manx Office Equipment.
Confidential report
Acquisition of Gordon brown Ltd.
Background
Two years ago Gordon Brown Ltd was acquired for 2.5 million pounds. Gordon Brown Ltd had been a family company specializing in supplying office furniture in the North East of England. Manx Office Equipment saw this acquisition as an effective way to extend their customer base in this part of the country.
Results
After two years, the Gordon Brown operation has still not made a profit (last year’s figures reveal a 250,000 pounds loss). Despite considerable restructuring and a complete change of management, the company has seen a steady decline in the number of customers and volume of business.
Analysis
We have identified the following:
1. Gordon Brown’s reputation in the region was as a family company. The restructuring changed not only the senior management but also the ethos of the company. Customers no longer identified with the company.
2. Gordon Brown products were mainly traditional office furniture; Manx office equipment is predominantly modern style. There has been no clear product strategy to promote these two different styles.
Conclusions
1. If our objective was to increase our customer base in the North East of England, we should have considered the needs and demands of Gordon Brown’s customers.
2. If we want to turn the company round and start earning profits, we will have to pay more attention to customer needs in the future.
Listen to the tape and discuss the options and possible outcomes of the situation with the Gordon Brown Ltd in the context of their business.
Diversification into different sectors.
Expansion into new markets.
Relocation of part of the business (production / head office etc.).
Acquisition by a larger company.
Closure of part of the business due to contraction.
Communication skills
Asking for the facts Agreeing
Can you bring us to the date? You’re absolutely right.
Can you give us the background? I totally agree with you.
Where do we stand with?
Making a suggestion Expressing doubt
We should sell out as soon as possible I’m worried about the store’s location
Why don’t we sell out? I’m not sure about it.
Disagreeing Making a decision
I don’t agree with that all. The solution, then, is to keep the
I totally disagree. store going.
I think on balance we feel we should
keep the store going.
