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Business Result Pre-Int Unit 4 New Products

USEFUL LANGUAGE

Word

Definition

Translation

Transcription

accommodation

a place to live, work, stay, etc. in

помещение; жильё;

[ə’kɔmə'deɪʃ(ə)n]

aim

a result that your plans or actions are intended to achieve

намерение, цель

[eɪm]

approximately

close to a particular number or time although not exactly that number or time

приблизительно, около

[ə'prɔksɪmətlɪ]

assembly instruction

smth that tell you how to put together the parts of a machine

инструкция по сборке

[ə'semblɪ ɪn'strʌkʃ(ə)n]

attractive

very pleasing in appearance or sound, or causing interest or pleasure

привлекательный

[ə'træktɪv]

to be popular with

To liked, enjoyed or supported by many people

быть знаменитым среди …

['pɔpjələ ],

beauty

the quality of being pleasing, especially to look at, or someone

красота

['bju:tɪ]

brand

a type of product made by a particular company

торговая марка

brænd

compact

consisting of parts that are positioned together closely or in a tidy way, using very little space

компактный, занимающий мало места

[,kəm'pækt]

consequently

as a result

следовательно; поэтому;

['kɔn(t)sɪkwəntlɪ]

contact lenses

a small round curved piece of transparent plastic which is worn on the surface of your eye to improve your sight

контактные линзы

['kɔntækt lenz]

to coordinate

to make various different things work effectively as a whole

координировать, согласовывать

[kəu'ɔːdɪneɪt]

to design

to make or draw plans for something, for example clothes or buildings

проектировать планировать

[dɪ'zaɪn]

development

when something becomes more advanced;

the process of developing something new

развёртывание, рост;

разработка

[dɪ'veləpmənt]

digital

showing information in the form of an electronic image

цифровой

['dɪʤɪt(ə)l]

disappointed

unhappy because someone or something was not as good as you hoped or expected

разочарованный, расстроенный

[,dɪsə'pɔɪntɪd]

doctorate

the highest academic degree in any field of knowledge

докторская степень

['dɔkt(ə)rət]

economical

using the minimum required;

экономичный

[,i:kə'nɔmɪk(ə)l]

electronic gadget

a small electronic device or machine with a particular purpose

электронное приспособление (преимущественно о технической новинке), «наворот»

[,elek'trɔnɪk 'gæʤɪt]

exhibition

when objects such as paintings are shown to the public, or when someone shows a particular skill or quality to the public

выставка

[,eksɪ'bɪʃ(ə)n]

failure

when someone or something does not succeed

неудавшееся дело, провал

['feɪljə]

(to) fit

to be suitable for something

подходить, быть подходящим

[fɪt]

frequent

happening often; common

частый; часто встречающийся,

['fri:kwənt]

functional

designed to be practical and useful rather than attractive

функциональный, целесообразный

['fʌŋkʃ(ə)n(ə)l]

(to) hang up

to end a telephone conversation

повесить трубку, закончить тел. разговор

hæŋ ʌp

health

the state of being well, free from illness

здоровье

helθ

(to) house

to provide with or serve as accommodation

вмещать, содержать

hauz

industry

the companies, activities involved in the process of producing goods

промышленность, производство

['ɪndəstrɪ]

instruction

advice and information about how to do or use something, often written in a small book or on the side of a container

инструкция

[ɪn'strʌkʃ(ə)n]

(to) invest

to put money, effort, time etc. into something to make a profit or get an advantage

инвестировать, вкладывать деньги,

[ɪn'vest]

item

a thing or unit, esp included in a list or collection

отдельный предмет

['aɪtəm]

(to) launch

to put (a new product) on the market

выпуск новых товаров на рынок

[lɔ:nʧ]

loss

when you no longer have something or have less of something

потеря

[lɔs]

low-cost economy

country where the cost of living isn’t high

экономика страны с недорогими ценами

[ləu kɔst ɪ'kɔnəmɪ]

maintenance

the work needed to keep a road, building, machine, etc. in good condition

содержание и техническое обслуживание,

['meɪnt(ə)nən(t)s]

manual

a book which gives you practical instructions on how to do something or how to use something, such as a machine

руководство по эксплуатации

['mænjuəl]

manufacturer

a company that produces goods in large numbers

изготовитель, производитель

[,mænjə'fækʧ(ə)rə, ,mænju'fækʧ(ə)rə]

(to) market

to make goods available to buyers

выпускать товар на рынок

['mɑːkɪt]

market research (used with the verb to do)

the collection and examination of information about things that people buy or might buy and their feelings about things that they have bought

изучение возможностей рынка

['mɑːkɪt rɪ'sɜːʧ]

middle-aged

being in the time in a person's life between youth and old age

среднего возраста (о человеке)

[,mɪdl'eɪʤd]

millennium

a period of 1000 years, or the time when a period of 1000 years ends

тысячелетие

[mɪ'lenɪəm]

to order

to request (something) to be supplied or made, esp in return for payment

заказывать

['ɔ:də]

outdoor

existing, happening or done outside, rather than inside a building

находящийся или совершающийся вне помещения, на открытом воздухе

[,aut'dɔ:]

owner

someone who owns something

владелец

['əunə]

PC (personal computer)

a medium-sized computer which is used mainly by people at home rather than by large organizations

персональный компьютер

[pi 'si]

petrol

a liquid, used especially as a fuel for cars, aircraft and other vehicles

бензин

['petr(ə)l]

population

all the people living in a particular country, area or place

население

[,pɔpjə'leɪʃ(ə)n ], [-ju-]

practical

useful for general purposes

практичный

['præktɪk(ə)l]

(to) print

to produce a pattern on material or paper

печатать

[prɪnt]

product trial

a way of persuading customers to buy a product by allowing them to use it for a limited time without paying

опробование товара, пробное использование товара

['prɔdʌkt 'traɪəl]

(to) publish

to make information available to people, especially in a book, magazine or newspaper

публиковать

['pʌblɪʃ]

(to) put up

to build

строить воздвигать

[put ʌp]

range

the goods made by one company or goods of one particular type that are sold in a shop

ассортимент

[reɪnʤ]

(to) recycle

to collect and treat rubbish in order to produce useful materials which can be used again

перерабатывать

[,ri:'saɪk(ə)l]

(to) relax

to become less active and more calm and happy

расслабляться

[rɪ'læks]

(to) report

to give a description of something or information about it to someone

сообщать, давать отчет

[rɪ'pɔ:t]

researcher

a person who studies a subject thoroughly, especially in order to discover (new) information

научный работник; исследователь

[rɪ'sɜːʧə]

resident

a person who lives or has their home in a place

житель, проживающее лицо

['rezɪd(ə)nt]

service

a system or organization that provides for a basic public need

услуга

['sɜ:vɪs]

(to) set up

to start a new business, company

организовывать, учреждать

[set ʌp]

sponsor

a person or group that provides funds for an activity, organization

спонсор

['spɔnsə]

(to) store

to put or keep things in a special place for use in the future

хранить

[stɔ:]

stylish

of a high quality in appearance, design or behaviour

стильный, модный

['staɪlɪʃ]

successful

having achieved a lot, become popular and/or made a lot of money

успешный

[sək'sesf(ə)l ]

(to) take down

to remove something that is temporary, or to remove a structure by separating its different parts

сносить, разрушать

[teɪk daʊn]

(to) take part in

to participate in

участвовать

[teɪk pɑːt ɪn]

team

a number of people who do something together as a group

команда, группа

[ti:m]

tent

a shelter made of cloth, which you can fold up and carry with you

палатка

tent

top-selling

extremely popular and selling more than other brands

лидер продаж

[tɔp selɪŋ]

toyshop

a place where toys are sold

магазин игрушек

['tɔɪʃɔp]

user-friendly

if something, especially something related to a computer, is user-friendly, it is simple for people to use

удобный для пользователя

['ju:zə,frendli]

well-designed

with a well worked out form or structure

с хорошим дизайном

[wel dɪ:zaɪnd]

worldwide

existing or happening in all parts of the world

всемирный

[,wɜ:ld'waɪd]

  1. Circle the correct variant

  1. If a project made a lot of money you say that it was …

  1. successful

  2. a failure

  1. If something is simple for people to use, you say that it’s …

  1. well-designed

  2. user-friendly

  1. If you remove something by separating its different parts, you …

  1. put it up

  2. take it down

  1. If some product is extremely popular and it’s selling more than other brands, it’s …

  1. top-selling

  2. compact

  1. If somebody is unhappy because something was not as good as it was expected, he is …

  1. relaxed

  2. disappointed

  1. A person between his youth and old age is

  1. middle-aged

  2. retired

  1. If you want to end a telephone conversation you …

  1. hang up

  2. put up

  1. Countries where the cost of living isn’t high have a …. …. economy

  1. well-developed

  2. low-cost

  1. When you want to know how to use some device, you read a(an) …

  1. manual

  2. assembly instruction

  1. Complete the sentences with an appropriate word.

  1. A shelter made of cloth which you can fold up and carry with you is a ….

  2. A small electronic device or machine with a particular purpose is an … ….

  3. A thing or unit, especially included in a list or collection is an …

  4. The work needed to keep a road, building, machine, etc. in good condition is …

  5. To make information available to people, especially in a book, magazine means to … it.

  6. A medium-sized computer is called …

  7. When someone or something grows or changes and becomes more advanced it’s called …

  1. Fill in the gaps, the first letter of the word is given

  1. If you don’t want to wear glasses, then buy c_ _ _ _ _ l_ _ _ _ _.

  2. Don’t throw the old newspapers away! There’s a r_ _ _ _ _ _ factory nearby.

  3. I had a car but I sold it because I spent too much money on p_ _ _ _ _.

  4. This company has a great r_ _ _ _ of cosmetic products. They arrange p_ _ _ _ _ _ t_ _ _ _ _.

  5. I bought a very s_ _ _ _ _ _ dress.

  6. This building will h_ _ _ _ a famous exhibition. A_ _ _ _ _ _ _ _ _ _ _ _, 3000 people will come.

  7. The o_ _ _ _ of the pharmaceutical company decided to sell it, he didn’t want to i_ _ _ _ money in it anymore.

  8. Japanese toy i_ _ _ _ _ _ _ is famous w_ _ _ _ _ _ _ _ .

  9. Nokia b_ _ _ _ is p_ _ _ _ _ _ not only w_ _ _ m_ _ _ _ _ - a_ _ _ but with young people too.

  10. O_ _ _ _ _ _ spring festivals are usually very crowded, we need someone to c_ _ _ _ _ _ _ _ _ it.

  11. He is a very smart man. He has a d_ _ _ _ _ _ _ _degree.

  1. Some of these words have mistakes in their spelling. Find and correct them.

Concequently, digital, frequnt, researcher, owner, millenium, maintenence, successful, exhibition, aproximately, well-designed, resident, electronic gadget.

READING

  1. Read the text. What does the writer think?

  1. Children like expensive toys

  2. Japanese toys are popular around the world

  3. Adults don’t play with toys

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