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Vocabulary

to launch

розпочати, запускати

to launch a new product

розпочати випуск

нового товару

to launch an advertising

campaign

regardless of smth

capacity

convenience

розпочати рекламну

компанію

не залежно від чого-

небудь

потужність, виробництва

зручність

11. Write down the Ukrainian equivalents:

to compete on the world market

heavy competition

competing countries

competitive prices

marketing strategy

marketing research

marketing activities

marketing expenditure

newly introduced tеchnologies

highly developed countries

12. Translate the following into English:

маркетингові комунікації____

товари та послуги__________

економічне становище ______

країни-імпортери___________

джерела фінансування______

конкуренти______________

споживачі______________

виробники______________

постачальники___________

субпостачальники________

13. Complete and translate the sentences:

1) This section may describe who the main competitors...

how the competitors may

affect...

the advantages over...

the new products of...

the staff...

the machinery used...

the location...

the advertising...

2) All these objectives have been listed in...

products

competitors

advantages

disadvantages

variants

alternatives

14. Make a plan of the Competition section.

15. Complete as in the text:

The heart of most businesses is... of their products. Such

companies will need to state what plans are for..., how the

capacity will be..., how machinery will be kept..., how new

technology will...

16. Find the answers in the text and write them down:

(1) What do many companies have to do to keep up with the market requirements?

________________________

(2) Do they try to move ahead of their competitors?

________________________

(3) What do companies need to research new ideas?

________________________

(4) For what final purpose do they try to develop those ideas?

________________________

(5) Is R&D expensive?

____________

(6) Is it vital too?

____________

(7) What are the requirements of consumers in this respect?

________________________

(8) What may happen to a company ignoring the need of R&D?

________________________